Colleen Lin Email & Phone Number

Boston, Ma, Us

Responsible for building and leading Global Insights & Research functiono leading, managing and growing the team from 3 to ~30 people over 2 yearso Developing and advancing research capability to support Bain’s consultancy work to clients across wide variety of business questions – branding strategy, customer relationship management, pricing, innovation, product development, marketing, UX/UI and moreo Partner with cross-functional stakeholders (both internal and client) to strategically develop the short-term and long-term insights products roadmap • Scope and lead complex analytical & research project to unpack insights, serve wide variety of clients – CPG, B2B, Healthcare, financial service, retail, and more.

Boston, Ma, Us

Boston, Ma, Us

• Scoped, designed, and led analytical and research projecto Hands on experience with variety of qualitative and quantitative research methodologies, including but not limited to 1:1 interview, focus groups, mobile ethnography, qual at large scale, customer journey, usage and attitudes, concept testing, NPS, EOV, segmentation, pricing etc.o Solid hands-on experience with different analytical approaches – clustering, drivers’ analysis, conjoint, multi-variate testing, churn modeling, cohort analysis, white space analysis etc.• Managed a team of 3 direct reports responsible for managing US and international analytical and research projects

Boston, Ma, Us

Paris, Fr

Research & Development- Led the initiative to develop Ipsos Point-of-View on consumer segmentation - Co-led the initiative to build/pilot a content demand evaluation model; working knowledge of SQL to manage "big data"- Worked on research on research studiesBusiness Development- Promoted the newly developed methodologies to both internal and external clients- Worked on study design/scope, wrote proposals and offered appropriate methodologies to help in strategic decision making- Worked with R&D team to improve analytical offeringsAnalytics and Insights- Continued solving clients' business questions with sound analytical methods- Explained advanced methodologies in an easily understandable way and present research findings to clients' senior management and major stakeholders

Paris, Fr

Client Relationship Management and Consultation- Responsible for proposal writing, study/sample design and consultation with clients on methodologies and research findingsAnalytics and Insights- Managed a variety of advanced analysis requests from MediaCT clients; - Gained extensive hands-on experience and knowledge of all kinds of research techniques - correlation, significance testing, regression, factor analysis, SEM, decision tree, correspondence analysis, TURF analysis, drivers analysis, gap analysis, pricing analysis, segmentation, conjoint analysis- Extremely familiar with different types of research – attitude & usage, brand equity, brand positioning, global Ad / brand tracking studies, product line extension, production promotion & advertising effectiveness and segmentation

Chicago, Illinois, Us

Project leadership & Management- Managed quantitative and qualitative front end product planning projects to ensure that product offerings are anchored by true consumer needs/demands- Projects are over million dollars and on multi-country scales- Responsible for project set-up, study design/scope, budget, management, fieldwork management, analysis and reportingClient Relationship Building/Management and Consultation- Managed relationship with internal clients and outside vendors- Presented research findings to teams of different functionalities and consulting to internal stakeholders to help in strategic decision making with consumer insights gained

• Assisted a well known Professor on all research development and analysis for three major projects designed to understand various key drivers for house ownership and wealth accumulation

Phd Candidate, Sociology

Ma, Sociology