I am a seasoned research and insights team leader and professional with 15 + years of experience in unpacking user /customer insights to answer business strategy, branding, customer and product design questions. Passionate about structuring research to solve ambiguous problems, uncovering customer / user needs and collaborating cross-functionally to accelerate insights. My experience includes: (1) developing insights solutions through mixed method research and advanced analytics ; (2) building a research team from the ground up and, (3) contributing a customer/user centric perspective to product development, marketing and strategy. Key competencies: qualitative and quantitative research, statistics, data analytics, product development, customer acquisition and retention, branding & business strategy.
Listed skills include Quantitative Research, Analytics, Customer Insight, Segmentation, and 9 others.