Colleen Lyerla Email & Phone Number

Lansing, New York, United States

Denver, Colorado, Us

StrongArm Technologies' mission is to keep the world's Industrial Athletes™ proud, protected, and productive. My role is to develop the story of how SAT accomplishes this through multi-channel storytelling that strengthens the brand and drives top of funnel awareness. Key responsibilities include:• Content creation to support sales initiatives and drive engagement and awareness.• Messaging strategy to drive referrals, endorsements, proof of ROI and use cases, and product positioning.• Brand positioning to establish SAT as a product and thought leader at the intersection of safety and technology.• Performance analysis to establish and monitor key metrics of lead generation and adjust and expand campaign efforts for constant improvement and growth.

New Hope, Pennsylvania, Us

Functions as the bridge between product and marketing to ensure all stakeholders have a full suite of supporting content illustrating Tenna’s benefits to the industry.Key roles and responsibilities include full scale product launch marketing campaigns, thought-leadership content for both Tenna and third party publications, compelling email campaigns, content marketing planning and execution, sales materials and proposals, webinars, and persona development. Key wins include: product launch campaigns influencing over 90,000 contacts, 96% growth in customer webinar program, a 15% increase in organic traffic, and an average keyword position increase of +8. Email performance improvements include +150% open rates, +15% click-through rates, and a 32% decrease in unsubscribes.

New Hope, Pennsylvania, Us

Chief advocate for the voice and messaging of product features and benefits. Responsible for creating and maintaining a library of product-focused marketing and sales enablement content including sales sheets, white papers, e-books, web content, brochures, videos, blogs, seminars, and event materials. Lead go-to-market plans for new product launches as well as communication and education for existing customers.

Chesterfield, Missouri, Us

Responsible for the operation and execution of marketing content for SaaS products, including strategy, brand, voice, deliverables, and budget. Lead a team of designers, developers, external contractors, and agencies to deliver a variety of materials including websites, product packaging, marketing collateral, emails, sales materials, digital advertising content, and videos in support of sales and marketing objectives. Work with product, operations, marketing, and sales leadership to ensure impactful and consistent brand messaging and meet company goals.

Chesterfield, Missouri, Us

Responsible for the operation and execution of marketing creative content, including strategy, brand, voice, deliverables, and budget. Manages a team of designers and freelance resources. Works closely with product development and sales teams to deliver impactful, consistent content via websites, landing pages, email campaigns, video, and print.

St. Louis, Mo, Us

Lead strategy, operations, traffic, and resource management of the creative services team. Evaluate project requests for their potential effectiveness towards achieving desired communication goals, and work with partners to determine the best course of action to meet their needs. In partnership with the Senior Creative Director, ensure that projects are executed according to brand intention—balancing university brand with the specific needs and audiences of our campus partners. Focused on ways to improve efficiency, performance, and results, as well as the experience of working with our team.

St. Louis, Mo, Us

Guide the content and design strategy of the university's website as well as sites for our campus partners. With a team of designers, content strategists, and developers, marry digital and social media strategy to existing print tactics, creating holistic marketing packages. Help partners think about and incorporate mobile tactics into existing platforms.

St. Louis, Mo, Us

Guide the content and design strategy of the university's website as well as sites for our campus partners. With a team of designers, content strategists, and developers, marry digital and social media strategy to existing print tactics, creating holistic marketing packages. Help partners think about and incorporate mobile tactics into existing platforms.

St. Louis, Mo, Us

Provide excellent customer service—ensure our partners that the process of working with our team would be as satisfactory as the end results. Organize and manage project scope, schedules, and overall quality of deliverables and manage all communication between the partner and the content, creative, and production resources. Ensure that all websites were guided by department strategy for brand building and best web practices. Built and maintain the reputation of the department through strong client relations.

St. Louis, Mo, Us

Coordinate the design and content of the university's website. Provide web services for department websites. Be a resource for a burgeoning area of communication within the university. Develope an overall editorial and visual approach and philosophy for the university website.

St. Louis, Mo, Us

Code the Public Affairs website to share news releases, tip sheets and media alerts. Responsible for all site maintenance, including redesigns, upgrades, and daily updates. Create quarterly and annual reports to demonstrate media coverage of the university to senior administration. Assist in decisions regarding the maintenance and upgrading of office technology.

San Francisco, Ca, Us

Responsible for direct customer contact and follow-up on behalf of the sales team, lead generation through media research, contact with agency/vendor to assist in weekly magazine closings, and collection of insertion orders. Managed meeting coordination, database maintenance, and creating proposals/RFPs.

Masters Of Science, Communications

Graduate Certificate In Strategic Communication Management

Certificate, Web Analytics For Higher Ed

Ba, Writing, Minor In Communications