I work with my team to find and develop compelling stories about clinical, academic and research work done in the Department of Surgery. We have top-ranked surgical residency programs and my goal is to help find the best residents and faculty through strategic communications to keep it that way.I'm proud to have had work picked up by The Today Show, to have grown our social media engagement and to have developed and nurtured strong relationships within the department that help us find and amplify the stories that make our department the best place to work and train.

Crafted communications and created marketing strategies to grow events and retain participants. Used email blasts, social media ads and organic posts to target potential new customers and keep participants engaged with regular updates. Directed a large road race in Detroit and a unique ski event in Huron Metroparks.

Operate a 501c3 non-profit run club with more than 100 active members. Coordinate multiple group runs per week and coach runners to their goals.Promote the club through word of mouth, social media and regular email communications.Manage budget for club, including member dues, expenses for physical location, supplies and events and sponsorships. Secure sponsorships and maintain sponsor relationships to keep club solvent.

Coach runners to their goals using specifically tailored plans. Certified to coach through RRCA. Comfortable coaching both novice and experienced runners in all distances, using multiple modes of planning and communication: TrainingPeaks, text, Facebook, whatever works for the athlete.Skilled at helping athletes get over mental roadblocks and setbacks, and helping them set challenging yet attainable goals.Comfortable advising on basic nutrition.

Set and directed the strategy for covering local, college and pro sports in Michigan, working with managers and reporters to prioritize areas of coverage and ensure we produced coverage that was not just complete, but unique.The ever-changing digital news landscape meant we had to be agile and adapt quickly to new direction, whether dictated by platforms, audiences or resources, and I'm proud to have led a team that adapted, surprised and thrived. While I led the team, it implemented new content strategies to ride the wave of social media, won AP awards for news, photography, features and columns and even got into the weeds to figure out how to provide statewide football scores efficiently. More than the content, I'm proud to have helped shape good people and set them up for success here and wherever they might ultimately land. I took pride in developing reporters and challenging them to get outside of their comfort zones to grow.

Oversaw a team that developed and implemented best practices for engagement, SEO, social media and digital reporting techniques. The function of my team was to support and guide our newsrooms in the digital reporting world. We measured outcomes and tweaked processes and practices to grow relevant local audience and make an impact on our communities. Key to achieving digital success and local relevance was training our reporters and managers frequently on technique, and constantly reinforcing best practices. Also critical was that outcomes were measured and reported back to them so they had an awareness of how they were doing and how the audience was responding. My team led regular training efforts, from how to effectively mix it up with commenters to how to shoot video with an iPhone and how to make sure a competitive story is doing the best it can in search engines. We got ahead of a lot of efforts with proactive analysis to maximize efforts and did frequent post-mortems on projects to learn from those efforts and refine them where necessary.

Worked closely with our affiliated newspapers to get their content in front of users, wherever they were.Kept those users coming back and engaged them in meaningful ways through relevant content and communities every day. Had fun while doing it all.

Generated content for website affiliated with the Portland Press Herald. Key content was related to "From Away," a regular multimedia travelogue. Also wrote print columns for the newspaper's iHerald section and produced radio spots on local radio station to promote content on the site.