Colleen Masters Email & Phone Number

Avon, OH, US

Cleveland, Ohio, United States

Cleveland, Ohio, United States

• Drive operational excellence and mature processes and client delivery agency-wide. Principal objectives: accelerate growth, improve profitability and gross margin, seek top talent and evolve workforce.
• Lead Workforce Planning and Talent Management initiatives to advance skill sets and capabilities; establish operational reporting foundation to make key decisions on utilization, resource management, hiring, talent and.
• Optimize workflows and the client delivery process to improve agency billable utilization 15%. Increased the agency billing rate 17%, driving 23% growth Y/Y by building and activating new pricing.
• Leverage continuous improvement methodologies to increase agency gross margin 14%. Streamline sales process by defining roles and responsibilities, optimizing client agreements, and aligning sales and product teams.
• Design systems and integrate technologies to improve visibility on pipeline and increase efficiencies in client delivery (CRM – Salesforce.com, Project Management – MavenLink).
• Develop managerial skill sets through a robust agency-wide training curriculum. Dedicated servant-leader who loves supporting, managing and developing people.

• Newly created centralized role to establish operating policies and align systems, standards and processes.
• Hired and aligned team members, built onboarding curriculums to ensure flawless execution across all client engagements and establish a seamless employee onboarding experience.
• Impacted business decision making by providing insights and actions on forecasted revenue, utilization and productivity; developed dashboard + reports through technology (BI – Tableau).

Cleveland/Akron, Ohio Area

• Responsible for organization-wide employee utilization through initiatives like resource planning, forecasting, and alignment between client services and subject matter experts
• Interviewed job candidates and realigned existing team members for all accounts based on skill level, need and fit to maximize operational efficiency
• Accountable for growth and development of 18 employees, forecasted revenue and team profitability
• Met regularly with senior leadership to discuss forecasted revenue versus actual, future budget forecasting, and employee productivity
• Consulted with clients on their internal marketing operations, from creating high performance work teams to proving ROI

Cleveland/Akron, Ohio Area

• Established relationships and built rapport through expert execution and consulting services, troubleshooting conflicts the client may experience with its vendors
• Sought opportunities and expanded into new areas of clients’ businesses by leveraging industry expertise and providing marketing technology solutions
• Identified ways to seek additional revenue by automating initiatives and managing/consulting on projects that expanded beyond one channel
• Developed strategic business plans involving segmentation strategies, content planning and promotion in order to build toward a full funnel nurture marketing approach
• Grew top line revenue and exceeded budgets goals for the year
• Consistently achieved 65% of account team gross margin

Cleveland/Akron, Ohio Area

• Subject matter expert in nurture marketing, including: content development, A/B testing, data analysis, competitor research, conversion rate optimizations
• Created and presented email strategies to client
• Hired and trained five new team members, managed a team of six email specialists, and managed the enterprise account
• Approved A/B and multivariate testing plans by running financial analyses and impact to revenue

Cleveland/Akron, Ohio Area

• Responsible for all content creation, promotion and distribution that tied into email strategy
• Developed a deep understanding of content marketing’s role in digital marketing
• Worked with internal client teams to plan and execute content assignments

Cleveland/Akron, Ohio Area

• Achieved growth in lead generation volume from 68k leads in 2010 to 86k leads in 2012, growing client sales pipeline by 27%
• Grew company revenue from $2.7M in 2010 to $3.4M in 2012, achieving 27% growth
• Achieved growth in enrollments by 34%, from 2200+ to 3000+ annually
• Client cost per enroll decreased by 12%, saving $200 per enroll. (Cost reduced from $1200 to $1000)
• Expanded on client growth by doubling size of internal team
• Created internal process to work seamlessly and effectively with a large, newly developed team in order to hit client deadlines

Cleveland/Akron, Ohio Area

• Collaborated with team to develop email marketing strategies
• Executed on action plans and marketing initiatives in a timely manner
• Built and coded all email campaigns in HTML, using Adobe Photoshop and Dreamweaver

Sarasota, Florida Area

• Responsible for online marketplace business strategy; involved in start up and website development applications
• Increased revenue for online marketplaces in excess of $1 million in 2009, an increase of 32% from 2008
• Increased quality and volume of traffic to multiple websites by assisting in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Viewed trends and sales growth and make recommendations to increase sales and commissions
• Increased email sales by 19% in 2009, for a total increase in revenue of $78,000
• Project Manager for email marketing promotions, selecting product to advertise and promotions to run

Sarasota, Florida Area

• Conducted sales forecasts and competitive analyses to track performance levels
• Researched and retained new business