Colleen Mcbride Email & Phone Number

Denver, Co, Us

Founded in 2020 + Acquired by Pathify in 2024 | Navengage is an ed tech pioneer in student engagement mobile technology, providing higher ed institutions with a streamlined, mobile-native app for accessing and promoting campus events, student organizations, and campus resources, while also fostering student connections and belonging.

A mobile app that connects college students with their off-campus community.

University Park, Pennsylvania, Us

• Worked on a team of 3 to strategize and develop creative content and maintain 3 social media platforms (Instagram, Facebook, Twitter) throughout the entire academic year • Managed LinkedIn page to strengthen the College's online alumni network • Provided live social media coverage and media support at career services (see below), alumni engagement, development, and admissions events • Assisted in the creation of 3 yielding videos aimed at a target audience of prospective and accepted students

Boston, Ma, Us

Areas of work: Engagement Strategy, Creative Strategy, Copywriting Tools used: Nielsen MRI, Inconculture, Forrester Analytics, Synthesio, Google Trends Notable Highlights: • Worked alongside 3 creative interns (design, video, copywriting)• Worked with 7 clients (various projects/campaigns)• Contributed to 4 client campaigns (strategy + creative conceptualization) • Led 2 client pitches (1 in person, 1 over the phone)• Gen Z research: created a 100+ slide deck detailing key characteristics, digital trends, and consumer behaviors; shared with entire company and CEO Engagement Strategy: • Conducted index, audience, and social media reach pulls for 4+ clients • Analyzed 2 audience surveys (i.e. word counting, answer analysis) • Completed audience profiling for 4+ clients • Created and designed 5+ strategy decks • Worked with PR: audience profiling and social media listening for 1 client (6 brands) Creative Strategy: • Brainstormed with the creative team for 6 clients • Engaged in video narrative conceptng for 1 client• Worked with the creative team on creating 3-5 sports sponsorship activation ideas for 1 client • Brainstormed 3-5 content marketing ideas with a set budget for 1 PR clientCopywriting: • Worked as the main copywriter for 1 campaign; 5+ Facebook ads (including FB Canvas) and 5+ Instagram ads (Including video scripts) Beyond my main role: • Acted as the main organizer of intern meetings • Volunteered to take/edit head shots for 12+ co-workers • Sat in on meetings and client calls with the analytics, media, creative, and PR teamsClients: Xfinity, Sunoco, Caron, Clarion, Raymond, National Organization on Disability (NOD), First Citizens Bank

Plymouth Meeting, Pa, Us

Media Relations: • Worked on 2 major summer campaigns for Rita's Italian Ice• Crafted, updated and delivered pitches, press releases, media alerts and prep documents to regional markets across the U.S. for broadcast, print and online pieces • Coordinated broadcast segments and interviews• Built and updated media lists for new and existing markets • Submitted event listings • Conducted research for upcoming media pitches Account Management: • Created media clip reports • Proofread for web development • Assembled and shipped various mailers for clients, brand ambassadors, press contacts and social media contest winnersSocial Media Support:• Created an in-depth social media audit with competitor analysis • Built an 18-month social calendar customized to different brands Main Clients: Rita's Italian Ice (including Alex's Lemonade Stand Foundation), Acosta Sales & Marketing, Boboli, Thomas' Breads, Aqua America, Big Brothers Big SistersGained Program Efficiency: Cision, TVEyes, Microsoft Excel, Word and PowerPoint

University Park, Pennsylvania, Us

• Collaborated with staff members in event planning and general office duties• Engaged in customer service by answering phone calls and relaying key information to the general public• Created and managed developmental documents and spreadsheets using Microsoft Excel and Microsoft Word

Conshohocken, Pennsylvania, Us

• Gained hands-on experience in consumer promotions, strategic planning, package design and digital media • Worked extensively with the strategic planning department in building, updating and reviewing consumer promotions material using Microsoft Word, Excel and PowerPoint • Performed market research on a diverse range of target consumers• Main clients: Mars Chocolate North America, Pfizer

Us

Bachelor Of Arts (B.A.), Cum Laude With Honors, Advertising/Pr, Donald P. Bellisario College Of Communications

Honors Degree In Advertising/Pr

Summer Study Abroad - Florence, Italy

Education record