Colleen Mcconnell Email & Phone Number

Victoria, Bc, Ca

The Rewired Recovery Foundation is dedicated to helping individuals struggling with addiction to achieve and maintain recovery. To support this mission, the foundation hosts a variety of sober events for people to celebrate in a safe environment, free from the triggers found at many public events. Through these events, we raise funds to support people into treatment and raise awareness about addictions and recovery in the community.We hope to help as many people as possible, and your support is essential to make this a reality. Our goal is to save as many lives as possible by providing necessary resources to those who need it most.

Victoria, British Columbia, Canada

In 2012 the Construction Foundation of BC was launched by a group of dedicated construction professionals to act as a mechanism for industry to give back to the communities in which they live and work. Our mission is to build the next generation. We seek to strengthen the connection between school and work through industry leadership and increased awareness of diverse career opportunities, while creating environments in and out of school that support young people to learn by doing.

Calgary, Canada Area

The Hotel Arts story began in 2005 when a team of local investors purchased and transformed an old Holiday Inn in Calgary’s Beltline/Victoria Park. They had a vision to create a different kind of hotel in the city – design-centric, fashion-forward and innovative in its culinary offerings.Over a decade later, the bold vision of our founders still drives our business. We challenge the ordinary. We innovate. We forge lasting relationships and connect with the local business, arts, culture and tourism communities. And in doing this, something magical has happened — the local community has connected with us.Key responsibilities:Facilitated the development of a high functioning event team by creating and activating strong sales and marketing plans enabling the team to achieve 20% year over year departmental revenue increases.Developed and activated the departmental & organizational strategic plansCompleted annual budget development and monthly financial reportingDirected sales and marketing initiatives for the department and evaluated results through predetermined benchmarks and quota assignmentsDeveloped action plans with each team member and evaluated results through proactive performance management

Montreal, Toronto, Calgary

(Contract Position)Produce and manage large scale eventsSite selection across Canada and the USSupplier selection / Contract NegotiationDevelop and manage budgets of all sizes and scopesDevelop and implement communication plansKPI managementClient Briefing Coordination

Victoria, British Columbia

Marketing and communication plan development & implementationCopywriting & Video Content development for monthly newsletter Google Adwords, Google Analytics, URL tracking and other tools used to measure response and pickup rates of campaignsAdobe Illustrator, InDesign & Photoshop used to create new collateralBrand standard guide development & monitoringWeb integration - on several platforms including WordpressIndustry & Media Liaison, Government AdvocacyStrategic Planning in conjunction with the executive team

Vancouver, Canada Area

Developed business and marketing/communication plansManaged social media campaigns (Twitter, Facebook & Blogger)Copywriting & design of monthly newsletter using Constant ContactBrand development & managementWeb copywriting and integrationMarketing reports, market researchProduced and managed large scale events

Vancouver, Canada Area

Volunteer Position.Industry liaison and advocate for the Vancouver Chapter of the International Special Events Society.

Calgary, Canada Area

The Hotel Arts story began in 2005 when a team of local investors purchased and transformed an old Holiday Inn in Calgary’s Beltline/Victoria Park. They had a vision to create a different kind of hotel in the city – design-centric, fashion-forward and innovative in its culinary offerings.Over a decade later, the bold vision of our founders still drives our business. We challenge the ordinary. We innovate. We forge lasting relationships and connect with the local business, arts, culture and tourism communities. And in doing this, something magical has happened — the local community has connected with us.Key duties included:Participated in new brand developmentDeveloped internal HR training and development program with executive teamDeveloped Vision Statement with the executive teamDeveloped mail campaign inserts to promote event programsPrepared the department's annual marketing and sales planDirected departmental sales and marketing initiatives, ensuring that the strategic planning directives were integratedSet action plans with each team member and evaluated results through proactive performance management

Calgary, Canada Area

Directed all media activities and managed relationship with advertising agencyOversaw preparation of Annual Sales & Marketing Budget and PlanPrepared Annual Advertising and Promotions Plan with the General ManagerConducted competitive market analysis to assess and implement strategiesDeveloped relationships and joint ventures with industry partnersContributed to the successful re-brand of the organizationOversaw Sales Activity schedules of all sales staffActively developed new business while maintaining current clientsManaged all large client events from lead to completionManaged and built sales within the tour and travel, corporate and social marketsAssisted with the development of operational procedures and policies

Master Of Arts, Leadership

Diploma, Marketing Management

Bachelor Of Science