-Serve as the primary qualitative specialist and focus group moderator for Propeller Insights, a boutique market research agency -Design and execute end-to-end custom primary research studies for clients in the CPG, retail, media, and consumer behavior sectors -Author qualitative discussion guides, screeners, and analysis, as well as manage relationships with focus group facilities and vendors -Program quantitative surveys, manage survey sample plans, and analyze research findings for brand management and media firms

-Serve as the head for all domestic research projects across key departments (Development, Current Programming, Sponsorship and Brand Partnerships, Digital Marketing, Commercial Operations, and the BUZZR game show network)-Built and established a robust research lifecycle for TV show research – awareness and intent-to-view trackers, sizzle/pilot testing, series maintenance surveys, multi-stage focus groups, brand partnership exploration, and ad revenue analysis-Execute full survey research process – design and write questionnaires, program/script surveys, manage survey sample plans, analyze survey data, create presentations, and present results to producers and senior executives-Serve as Fremantle’s sole focus group moderator and execute entire focus group research process – author screeners and discussion guides, hire facilities and streaming partners, oversee recruitment of respondents, analyze findings, and produce final analysis report-Conduct custom ratings analysis for company executives-Author in-depth consumer insight packets (lifestyle habits, attitudes, purchasing behavior, psychographics, etc.) using consumer intelligence platform-Spearheaded department refresh and cost savings initiative in 2017 (including a 71% savings on the survey research budget and 25% savings on focus group projects; successfully negotiated a 13% savings on social media research contracts)-Hire and negotiate contract terms with all U.S. research vendors-Solely manage U.S. Research Department budget-Share research best practices with counterparts in United Kingdom, Germany, and Italy-Frequent speaker and presenter at Media Insights conferences

-Coordinated focus group research on primetime programs and pilots-Analyzed consumer trend reports and published summary to company executives-Created bi-monthly reports detailing program buzz generated from viewer and fan blogs-Managing Editor of The FOX Edge, a report comprised of emerging lifestyles, media, and technology trends-Analyzed online discussions from private online community of FOX viewers-Member of the FOX Script Club, a group of individuals chosen by top executives to critique scripts for pilot-pick up-Managed department budget and worked directly with Finance Department to forecast budgets-Monitored vendor contracts by studying contract details and constantly communicating with company attorney

-Recorded and tallied broadcast network promotions-Updated weekly broadcast programming and pilot premiere schedule-Supported department with focus group testing

-Completed various Live, L+SD, and L+7 ratings reports and rankers based on Nielsen Media Research data-Utilized Experian Simmons to complete FOX Program Profiles in conjunction with Affiliate Research Department-Aided consumer insights team on pilots in development

-Wrote and compiled notes on focus groups-Completed program research tally files