As a Product Designer at PPL Corporation, working with both Service Design and Customer Experience Design, I play a pivotal role in creating user-centered design solutions that enhance the digital experience for both customers and employees. My responsibilities include crafting UX flows, wireframes, concepts, prototypes, and high-fidelity mockups that align with our commitment to delivering exceptional service.Working within large cross-functional teams, I collaborate closely with stakeholders to research, rapidly design, prototype, test, and iterate on innovative ideas. My insights and contributions drive systemic improvements that positively impact both customer satisfaction and operational efficiency.My impactful work includes:Customer Satisfaction Award - J.D. Power Awards: Contributing to the continuous improvement of the digital experience for our customers, resulting in PPL Corporation ranking highest among large electric utilities in the Eastern U.S. for the 10th consecutive year.PPL Blog Redesign: Leading the full redesign of the PPL Blog, revitalizing it with a custom WordPress theme tailored to reflect the heritage and values of PPL Corporation.Personalization Project: Designing a future version of the PPL mobile app to provide personalized experiences for customers, including real-time insights into energy usage and curated shopping experiences tailored to individual energy goals and consumption patterns.Omnichannel Documentation Model: Proposing and championing a standardized flow documentation process company-wide, which has been enthusiastically received by leadership and is on track for implementation under my guidance.

As part of a passionate and growing marketing team, I worked to breath visual life into well-written campaigns that converted to improved leads and sales for SofterWare, Inc., a B2B SaaS environment with multiple products. My days consisted of working in WordPress to build landing pages and forms, designing websites, building prototypes, designing e-books, Google ads, post card mailers, brochures, conference booth materials, email drips, Google Slide presentations, and more.

I conceptualized and proposed e-mail campaign ideas and executed them from start to finish, including creating all graphics, designing landing pages, and crafting e-mail graphics for newsletters and other communications.I served as the sole designer in the re-branding of DR Vitamin Solution's company logo and product label design for Pure Vitamin Brands.I worked collaboratively with the web team and also individually to create new HTML pages for the DR Vitamin Solutions website.I photographed and edited product imagery for banner creation and product listings.I managed social media platforms such as Facebook, Twitter, Google+, and YouTube, creating posts with Bitly links and imagery.Additionally, I was responsible for writing press releases and conducting research on health topics and supplements for publication on the DR Vitamin and Vision Clarity blogs.