Colleen Morrison Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Toronto, Ontario, Ca

London, Gb

• Writer for various clients – including Courier News, Construction Financial Management Association (CFMA), and the Lambertville Chamber of Commerce – with a focus on food, lifestyle, and travel for print and online publications.• Contributing writer and social media management support for EverythingJerseyCity.com and parent company Jungle Communications, covering local news, events, and human-interest stories.• Ghostwriter of food and flavor trends for Symrise North America.• Proofreader, editor, and writer for Universum.

Atlanta, Ga, Us

• Authored all base copy for ecommerce (Amazon, Target, Walmart, DTC, Bed Bath & Beyond, Costco) and weekly consumer eblasts for Food brands: Calphalon, Rubbermaid, Ball Jars, FoodSaver; 150 emails total. • Partnered with the Ball Jars and Rubbermaid Duralite Bakeware social teams to write multiple holiday paid social campaigns for Instagram, Facebook, and Pinterest. • Composed and edited recipes for the Ball Jars website; named multiple innovations for Calphalon; advised on and edited Sharpie’s Squishees campaign descriptions; wrote alt text for over 2,000 photos. • Closely collaborated with brand managers, SEO team, and designers to stay aligned when writing copy.

Parsippany, New Jersey, Us

• Supported all marketing projects – including Geoffrey’s appearance in the 2021 Macy’s Thanksgiving Day Parade and the opening of the global flagship store in American Dream – to bring Toys“R”Us (TRU) back to the U.S.• Co-managed and created social content for social media channels (Instagram, Facebook, YouTube, TikTok), and ideated, produced, and marketed daily TikTok videos; helped take TikTok to 700k followers before departure.• Wrote all marketing emails, international newsletters, and headlines and copy for toysrus.com. • Coordinated with the ecommerce team and Macy’s to ensure all messaging in emails and promotions was consistent across channels and aligned with weekly website themes.

Toronto, Ontario, Ca

• Spin Master acquired GUND in March 2019 – Composed all copy and managed content for online (Amazon, Target, Walmart, owned B2B and DTC sites), packaging, catalog, PR, and miscellaneous use for GUND, Marshmallow Furniture, and SwimWays with over 200 SKUs and twice-yearly product launches. • Worked with brand managers to create names and stories for plush characters; attended weekly Games division name and tagline brainstorms. • Utilized SEO keyword programs like Helium 10 to meticulously research effective keywords and continuously update copy to best support sales initiatives and goals. • Created enhanced content for all owned brands on Amazon, Target, and Walmart; worked across departments to ensure photography, graphic design elements, and pages are delivered on time. • Attended yearly Toy Fair as the media contact, giving tours and interviews, assisting salespeople, and setting up and breaking down the booth.

• Wrote all descriptions for B2B, B2C, Amazon, as well as all social content, PR, and other media requests. • Wrote all product descriptions for GUND and other Enesco-owned brands including Department 56, Designs by Lolita, Jim Shore, Disney licenses, and more; managed freelance writer to help with five-year backlog of missing product descriptions. • Fulfilled all roles on social media for GUND: copy, photos, scheduling, community management, influencer outreach; grew Instagram account's 7k fans to over 14k in less than one year through organic posts and free influencer promotions; wrote copy, took photos, and managed all social pages for Designs by Lolita, Our Name is Mud, and Department 56. • Worked in tandem with the Digital Campaign Manager to produce aligned eblasts, social media posts, and website banners to create a cohesive brand experience for customers and retailers in order to drive revenue and growth.

Lambertville, Nj, Us

• Worked with clients in a variety of industries: restaurants, retail, insurance, real estate, pharmaceuticals, consumer goods, electronics, hospital, and government. • Wrote a variety of advertisements including landing page and website copy, radio ads, weekly eblasts, mailers, brochures, billboards, quarterly newsletters, advertorials, and press releases. • Researcher, writer and manager of company monthly email newsletter and blog covering trends in advertising and company news and awards. • Wrote Facebook, Instagram, Twitter, and Pinterest content calendars and blogs for agency and social clients; top clients included Brother International and Werther’s Originals; supported Community Manager.

South Plainfield, Nj, Us

http://www.wholefoodsmagazine.com/author/colleen-morrison/• Supported Assistant Editor and Editor-in-Chief with day-to-day writing and editing, as well as Publisher and President with office tasks; oversaw interns. • Wrote new material monthly: one interview-based feature (2,000+ words) or standard section article (800+ words) per month with byline; new product descriptions and reviews; industry news; book reviews; industry trends analysis (monthly, quarterly); daily social media posting; posting and editing articles online.

• Wrote feature and opinion pieces; conducted and transcribed interviews.• Edited staff- and student-submitted articles; enforced deadlines.• Advised staff writers; conducted class.

Us

http://www.datingish.com, http://www.healthkicker.com• Wrote anecdotal, advice and informational blog entries.• Edited for content; edited audience-submitted posts.• Posed questions to audience for feedback.

Us

• Researched bookstores, blogs, and forums for marketing outlets.• Took notes during meetings with client authors.• Read and analyzed clients’ books to pinpoint target audiences.