Colleen Perlman Email and Phone Number
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I help brands reach the right audiences, with the right message, at the right time, in the right place, at the best price. Audiences take action. Campaigns surpass expectations. I lead teams to: ☛ Mine data to inform brand insights and campaign opportunities ☛ Pinpoint a brand’s value proposition ☛ Define priority audiences ☛ Craft meaningful creative assets ☛ Deploy cost-effective media strategies ☛ Present campaign success to senior leadership ☛ Manage brand and marketing projects on time and on budget ACCOMPLISHMENT HIGHLIGHTS• Spearheaded employer brand development and digital media recruiting campaign that resulted in significantly more site traffic, decreased cost per application, and increased media-influenced diverse hires, year-over-year. • Led multiple teams to conduct research; draw out brand and audience insights; inform brand differentiation; develop strategic concepts, messaging and creative; and clarify and segment audiences for business line and recruiting brands. Campaigns consistently exceeded expected KPIs. • Championed effort to craft a multi-channel media strategy with key media partnership. Informed creative briefs and in-house creative team. Project awarded an AAF-DC Addy Award (www.letsbringithome.com.) • Crafted and executed annual paid media recruiting strategy. Applied test-and-learn approach to both creative assets and media channels; built in opportunities to optimize throughout the campaign. • Enabled 100% brand adoption one-year after launch of new business brand name. Researched and informed name, visual identity and brand guidelines. • Ideated social content to communicate brand values and audience segmented messaging. KEY STRENGTHS AND EXPERTISECorporate, Business, and Employer Brand Development | Brand ManagementMarketing and Paid Media Strategy | Digital Campaigns | Segmentation | AnalyticsProgrammatic Advertising | Social Media Marketing | Search Engine Marketing (SEM)SOFTWAREGoogle Analytics | Data Studio | MS PowerPoint and Excel | Asana Robohead | Canva | iMovie | Adobe PhotoShop
Paper And Packaging Board
View- Website:
- paperandpackaging.org
- Employees:
- 287
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Director Of Media And Performance AnalyticsPaper And Packaging Board Dec 2023 - Present
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Director, Paid Media And Performance MarketingPaper And Packaging Board Oct 2022 - Dec 2023Manage nationwide consumer awareness campaign that increases preference for paper-based products. Advertising campaign includes linear TV, CTV, OLV, programmatic, social, search, print advertorials and brand ads, and event sponsorships. Lead analytics to identify data-driven insights that lead to actionable optimizations.
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Director, Paid MediaPaper And Packaging Board Oct 2021 - Oct 2022
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Advertising, Brand DirectorFreddie Mac Jan 2011 - May 2021Mclean, Va, UsDeveloped and refreshed corporate, employer and business line brands as part of several multi-divisional teams. Crafted paid media digital campaigns for three lines of business deploying programmatic, social, SEM, traditional, and sponsored and native placements. Informed creative briefs, strategy, concepting, asset development, audience segmentation, launch, analytics, reporting and optimization. Managed budgets and oversaw agencies. -
Corporate Brand ManagerFreddie Mac Aug 2006 - Dec 2010Mclean, Va, UsAdvanced corporate master brand strategy and six sub-brands. Crafted brand guidelines, facilitated product naming, managed trademark and asset protection, and performed internal training. Supervised two managers.
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Brand Manager, Senior EditorSmithsonian Institution Jul 1995 - Jul 2006Washington, Dc, UsPublished monthly in-house newspaper, visitor brochures in eight languages, and annual reports. Implemented master-brand strategy across 13 museums and research institutes. Supervised work of 13 contractors and staff.
Colleen Perlman Skills
Colleen Perlman Education Details
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Smith CollegeSociology And Anthropology -
University Of Maryland - Robert H. Smith School Of BusinessMarketing And Entrepreneurship
Frequently Asked Questions about Colleen Perlman
What company does Colleen Perlman work for?
Colleen Perlman works for Paper And Packaging Board
What is Colleen Perlman's role at the current company?
Colleen Perlman's current role is Paid Media Strategy • Marketing Strategy • Brand Strategy • Brand Management • Digital Marketing • Analytics • Continuous Optimization • Agency Management • Project Management • Internal Influencer • Data Driven.
What is Colleen Perlman's email address?
Colleen Perlman's email address is pe****@****ail.com
What is Colleen Perlman's direct phone number?
Colleen Perlman's direct phone number is (202)-434*****
What schools did Colleen Perlman attend?
Colleen Perlman attended Smith College, University Of Maryland - Robert H. Smith School Of Business.
What skills is Colleen Perlman known for?
Colleen Perlman has skills like Corporate Branding, Press Releases, Corporate Communications, Strategy, Marketing Communications, Strategic Communications, Leadership, Internal Communications, Brand Development, Program Management, Management, Projects.
Who are Colleen Perlman's colleagues?
Colleen Perlman's colleagues are Mubeena Asharaf, R K Yadav, Pranoy Debnath, Vithal Pawar, Kepha Njuguna, Roshan Pandey, Pranab Pradhan.
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