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Colleen Perlman Email & Phone Number

Paid Media Strategy • Marketing Strategy • Brand Strategy • Brand Management • Digital Marketing • Analytics • Continuous Optimization • Agency Management • Project Management • Internal Influencer • Data Driven at Paper and Packaging Board
Location: Washington DC-Baltimore Area, United States, United States 6 work roles 2 schools
1 work email found @paperandpackaging.org 1 phone found area 202 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 1 phone

Work email c****@paperandpackaging.org
Direct phone (202) ***-****
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Current company
Paper and Packaging Board
Role
Paid Media Strategy • Marketing Strategy • Brand Strategy • Brand Management • Digital Marketing • Analytics • Continuous Optimization • Agency Management • Project Management • Internal Influencer • Data Driven
Location
Washington DC-Baltimore Area, United States, United States
Company size
287 employees

Who is Colleen Perlman? Overview

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Quick answer

Colleen Perlman is listed as Paid Media Strategy • Marketing Strategy • Brand Strategy • Brand Management • Digital Marketing • Analytics • Continuous Optimization • Agency Management • Project Management • Internal Influencer • Data Driven at Paper and Packaging Board, a company with 287 employees, based in Washington DC-Baltimore Area, United States, United States. AeroLeads shows a work email signal at paperandpackaging.org, phone signal with area code 202, and a matched LinkedIn profile for Colleen Perlman.

Colleen Perlman previously worked as Director of Media and Performance Analytics at Paper And Packaging Board and Director, Paid Media and Performance Marketing at Paper And Packaging Board. Colleen Perlman holds Ba, Sociology And Anthropology from Smith College.

Company email context

Email format at Paper and Packaging Board

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{first_initial}{last}@paperandpackaging.org
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AeroLeads found 1 current-domain work email signal for Colleen Perlman. Compare company email patterns before reaching out.

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Profile bio

About Colleen Perlman

I help brands reach the right audiences, with the right message, at the right time, in the right place, at the best price. Audiences take action. Campaigns surpass expectations. I lead teams to: ☛ Mine data to inform brand insights and campaign opportunities ☛ Pinpoint a brand’s value proposition ☛ Define priority audiences ☛ Craft meaningful creative assets ☛ Deploy cost-effective media strategies ☛ Present campaign success to senior leadership ☛ Manage brand and marketing projects on time and on budget ACCOMPLISHMENT HIGHLIGHTS• Spearheaded employer brand development and digital media recruiting campaign that resulted in significantly more site traffic, decreased cost per application, and increased media-influenced diverse hires, year-over-year. • Led multiple teams to conduct research; draw out brand and audience insights; inform brand differentiation; develop strategic concepts, messaging and creative; and clarify and segment audiences for business line and recruiting brands. Campaigns consistently exceeded expected KPIs. • Championed effort to craft a multi-channel media strategy with key media partnership. Informed creative briefs and in-house creative team. Project awarded an AAF-DC Addy Award (www.letsbringithome.com.) • Crafted and executed annual paid media recruiting strategy. Applied test-and-learn approach to both creative assets and media channels; built in opportunities to optimize throughout the campaign. • Enabled 100% brand adoption one-year after launch of new business brand name. Researched and informed name, visual identity and brand guidelines. • Ideated social content to communicate brand values and audience segmented messaging. KEY STRENGTHS AND EXPERTISECorporate, Business, and Employer Brand Development | Brand ManagementMarketing and Paid Media Strategy | Digital Campaigns | Segmentation | AnalyticsProgrammatic Advertising | Social Media Marketing | Search Engine Marketing (SEM)SOFTWAREGoogle Analytics | Data Studio | MS PowerPoint and Excel | Asana Robohead | Canva | iMovie | Adobe PhotoShop

Listed skills include Corporate Branding, Press Releases, Corporate Communications, Strategy, and 15 others.

Current workplace

Colleen Perlman's current company

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Paper and Packaging Board
Paper And Packaging Board
Paid Media Strategy • Marketing Strategy • Brand Strategy • Brand Management • Digital Marketing • Analytics • Continuous Optimization • Agency Management • Project Management • Internal Influencer • Data Driven
8200 Greensboro Dr.,
Website
paperandpackaging.org
Employees
287
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Company profile
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6 roles

Colleen Perlman work experience

A career timeline built from the work history available for this profile.

Director, Paid Media And Performance Marketing

Paper And Packaging Board

Manage nationwide consumer awareness campaign that increases preference for paper-based products. Advertising campaign includes linear TV, CTV, OLV, programmatic, social, search, print advertorials and brand ads, and event sponsorships. Lead analytics to identify data-driven insights that lead to actionable optimizations.

Oct 2022 - Dec 2023

Director, Paid Media

Paper And Packaging Board
Oct 2021 - Oct 2022

Advertising, Brand Director

Freddie Mac

Mclean, VA, US

Developed and refreshed corporate, employer and business line brands as part of several multi-divisional teams. Crafted paid media digital campaigns for three lines of business deploying programmatic, social, SEM, traditional, and sponsored and native placements. Informed creative briefs, strategy, concepting, asset development, audience segmentation.

Jan 2011 - May 2021

Corporate Brand Manager

Freddie Mac

Mclean, VA, US

Advanced corporate master brand strategy and six sub-brands. Crafted brand guidelines, facilitated product naming, managed trademark and asset protection, and performed internal training. Supervised two managers.

Aug 2006 - Dec 2010

Brand Manager, Senior Editor

Smithsonian Institution

Washington, DC, US

Published monthly in-house newspaper, visitor brochures in eight languages, and annual reports. Implemented master-brand strategy across 13 museums and research institutes. Supervised work of 13 contractors and staff.

Jul 1995 - Jul 2006
Team & coworkers

Colleagues at Paper and Packaging Board

Other employees you can reach at paperandpackaging.org. View company contacts for 287 employees →

AS Ahmed Seeda Ahmed Seeda Colleague at Paper And Packaging BoardSaudi Arabia, Saudi Arabia View → AS Ankur Sharma Ankur Sharma Colleague at Paper And Packaging BoardPilibhit, Uttar Pradesh, India, India View → SJ Shailender Jain Shailender Jain Colleague at Paper And Packaging BoardHyderabad, Telangana, India, India View → PW Phuah Wei Xian Phuah Wei Xian Colleague at Paper And Packaging BoardPenang, Malaysia, Malaysia View → PC Paperline Co Paperline Co Colleague at Paper And Packaging BoardDelhi, India, India View → AK Amjeed Khan Amjeed Khan Colleague at Paper And Packaging BoardKarāchi, Sindh, Pakistan, Pakistan View → AS Aarti Sharma Aarti Sharma Colleague at Paper And Packaging BoardChandigarh, Chandigarh, India, India View → RK R K Yadav R K Yadav Colleague at Paper And Packaging BoardGandhidham, Gujarat, India, India View → NS Nagoor Sharief Shaik Nagoor Sharief Shaik Colleague at Paper And Packaging BoardHyderabad, Telangana, India, India View → GC Ghanshyam Chandak Ghanshyam Chandak Colleague at Paper And Packaging BoardChennai, Tamil Nadu, India, India View →
2 education records

Colleen Perlman education

Ba, Sociology And Anthropology

Smith College

Master Of Business Administration - Mba, Marketing And Entrepreneurship

University Of Maryland - Robert H. Smith School Of Business
FAQ

Frequently asked questions about Colleen Perlman

Quick answers generated from the profile data available on this page.

What company does Colleen Perlman work for?

Colleen Perlman works for Paper and Packaging Board.

What is Colleen Perlman's role at Paper and Packaging Board?

Colleen Perlman is listed as Paid Media Strategy • Marketing Strategy • Brand Strategy • Brand Management • Digital Marketing • Analytics • Continuous Optimization • Agency Management • Project Management • Internal Influencer • Data Driven at Paper and Packaging Board.

What is Colleen Perlman's email address?

AeroLeads has found 1 work email signal at @paperandpackaging.org for Colleen Perlman at Paper and Packaging Board.

What is Colleen Perlman's phone number?

AeroLeads has found 1 phone signal(s) with area code 202 for Colleen Perlman at Paper and Packaging Board.

Where is Colleen Perlman based?

Colleen Perlman is based in Washington DC-Baltimore Area, United States, United States while working with Paper and Packaging Board.

What companies has Colleen Perlman worked for?

Colleen Perlman has worked for Paper And Packaging Board, Freddie Mac, and Smithsonian Institution.

Who are Colleen Perlman's colleagues at Paper and Packaging Board?

Colleen Perlman's colleagues at Paper and Packaging Board include Ahmed Seeda, Ankur Sharma, Shailender Jain, Phuah Wei Xian, and Paperline Co.

How can I contact Colleen Perlman?

You can use AeroLeads to view verified contact signals for Colleen Perlman at Paper and Packaging Board, including work email, phone, and LinkedIn data when available.

What schools did Colleen Perlman attend?

Colleen Perlman holds Ba, Sociology And Anthropology from Smith College.

What skills is Colleen Perlman known for?

Colleen Perlman is listed with skills including Corporate Branding, Press Releases, Corporate Communications, Strategy, Marketing Communications, Strategic Communications, Leadership, and Internal Communications.

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