Colleen Robertson Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Rome, Latium, It

Seattle, Washington, Us

Lead Marketing TeamManage team members, deliverables and goals; ensure the marcom budget is strategically allocatedAlign marketing strategies and efforts with sales, and core business and revenue goalsOversee and/or directly manage all marcom channels, including: SEO, HL website, sponsored content, paid ads, webinars, all in person events, email, social media and more. Design and execute campaigns that support Sales actions/goals and deliver revenue and pipeline Provide strategic feedback to Executive Leadership Team regarding marketing, messaging, and positioningSupport strategic, clear, and well-planned internal communications and meetingsDrive other internal comms programs such as: Management Team Meeting, All Company Meetings, Office Expansion Comms, etc

Seattle, Wa, Us

Taking Expedia Group Media Solution's content strategy to the next level with a new website, updated brand guidelines, improved measurement, and products that are presented in a way that is clear and helpful. Collaborating closely with colleagues in Partner Marketing (including email and webinar), Event Marketing, and Product Marketing to execute comprehensive marketing campaigns. I am also the content lead for our website: advertising.expedia.com. Driving the content elements of our marketing strategy which is founded in: 1st and 3rd party industry research, the power Expedia Group's data, partner stories, and telling product stories through a human lens.Leading the creation of content governance processes and building a Content Library to ensure consistency and brand alignment within the marketing team. As content lead for the Media Solutions marketing team, I also established the Voice and Tone for Media Solutions and comprehensive Editorial Guidelines. I also manage: paid and syndicated content, blog strategy and content, general web UI design.--------------------------------------------------------------------------------------------------------Expedia Group Media Solutions is the global digital advertising organization of Expedia Group. We connect brands with hundreds of millions of travel consumers across our global network of leading travel e-commerce brands. We have more than 200 branded sites in 75 countries and 35 languages, which receive billions of pageviews per month from visitors worldwide. With our first-class digital media experts, we provide marketing partners with proprietary data, strategic insights, precise targeting, dynamic advertising solutions and robust reporting to engage and convert our audience of travelers worldwide. For more information, visit www.advertising.expedia.com

Seattle, Wa, Us

As a Global Marketing Brand Lead within Slalom's Marketing Studio, I manage and implement brand strategy and marketing. My focus is on achieving our business goals through strategic, compelling content, and experiences. I am actively working to get closer to our customers and building marketing programs that align to the customers' needs and evolve the customer experience. Responsible for:• Leading and in many cases executing Slalom's brand and channel marketing strategies • Collaborating with Executive teams to develop marketing strategies• Partnering with editorial, design, and engineering colleagues to mange and optimize the brand website, including on-site search, UI design, and information architecture• Earning executive buy-in with measurement and reporting + relationship building; recruiting deep thinking and partnership • Strategically allocating marketing spend• Training and supporting local marketing teams from 25+ markets• Leading and developing the paid and earned marketing team; supporting their professional development and programmatic goals• Supporting the Family of Brands. Bringing a vision of how our landscape of brands can partner in a way that makes sense for the ultimate end-user: our clients. Managing creative brand production. • Investigating and getting obsessed with what differentiates Slalom. Researching the brand, assets, and value propositions of both Slalom and of our talent and business competitors. Shape a Slalom brand that is unique, compelling, and defined.As part of my continued professional development, I participated in an 8-month leadership development program in 2016 that included 360 feedback, in-person workshops, and coaching.

Seattle, Wa, Us

Built and managed Slalom's paid and earned presence across key channels to engage clients, partners, recruits and employees.• Created a data-driven marketing program; reported on KPIs, set budget • Display and search ad lead; SEO and SEM lead• Voiced Slalom brand on social channels• Coached and trained local marketing managers on strategies and tactics• Launched and managed highly successful (25%+ adoption) employee advocacy program• Designed and provided ongoing social selling and social recruiting trainings for company leaders, local marketing managers and sales people

Seattle, Wa, Us

Engaged clients, partners, recruits and employees across paid and earned digital channels.• Created and managed digital marketing across multiple channels including: search engine marketing, organic social, paid social• Supported and trained marketing managers across rapidly scaling company• Created national employee advocacy program

- Developed and managed content for all owned and earned online platforms including multiple social media channels- Improved existing website content and generating new content with the goals of improving inbound traffic and increasing usability- Developed new avenues of online marketing, providing content and strategy for multiple platforms

Designed and launched new Wordpress site for global travel company, Global Adventuress. Advised on presence on various social media platforms, PPC advertising, etc.

- Built Wordpress site- Advising small business owner regarding online marketing strategies- Implementing PPC advertising with Google

• Managing: Twitter & Google +, advising on Facebok w/ overall goal of uniting owned and earned media around brand and ensuring effectiveness of all campaigns• Creating and managing ads: LinkedIn and Google AdWords

• Advised on SEO, blog and general content creation, digital advertising• Developed strategy and implemented Facebook, Twitter and Pinterest campaigns• Tested: paid ads, giveaways, email campaigns• Advised on branding shift to Natural Maker Mom

• Building online engagement through: Facebook, Yelp and Google+• Advising re: paid online advertising and discount site participation (Groupon, etc)• Coordinating implementation of print and radio ad campaigns• Managed transition to new site, maintains content of new site

Us

• Spearheading and project managing current website redesign process • Develops and implements social media and online marketing strategies and practices• Grew website traffic (through keywords, strategic partnerships, SEO and referral traffic) 30-39% across the board year over year 2011-12 and 2012-2013• Managed social media best practices and goals for the marketing and editing team• Managed Twitter, Facebook, Pinterest presence, content, partnerships and ads• Planned and implemented PR sponsorship presence at multiple events to build brand, email list and subscriber base• Supported two complete website redesigns, yielding stronger brand cohesion and improved functionality Additionally, produced and directed short marketing films for advertising partners. Example video: http://vimeo.com/53972264

Seattle, Washington, Us

• Managing Twitter, Facebook, Instagram and Pinterest presence• Advising development and strategic implementation of all of the afore-mentioned tools• Goals: increase engagement across platforms, curate and respond to customer feedback, increase awareness of fine dining product line

• Generating engaging content via a multitude of media:blogging, podcasting, social media, on stage, film direction and editing.• Commercial reel available. Theater Resume, headshots and production stills available upon request.

• Advised on and managed paid and unpaid presence on Facebook and Pinterest • Supported website transition to a mobile-friendly platform. • Advised on website content and across-the-board marketing and PR approach. • Goals: target local neighborhood, develop effective PR strategy, capitalizing on patient referrals and positive online reviews (Yelp, etc).

• developing original content and co-managing social media platform• advising on website content revision• training employees on social media platform use and content creation• advising business owner on content and implementation of online presence across multiple platforms• assessed use of online platforms, marketing & PR to achieve brand & sales goals

• built Wordpress website and social media platforms• supported content creation and developed online strategies for Vinorai (wine importing and distribution start up company)

• lead multi-media communication strategy and methods• managed volunteers and graduate school research interns• monitored & assisted in proposal writing• managed online & social media presence (google ads, Twitter, FB)• coordinated Board & Advisory Board Communications• assisted in all aspects of start-up non-profit

Us

• developer & teacher of Embedded Career Services curriculum tailored to various skill-levels & abilities• consults with students one-on-one & leads group workshops to hone career development skills • team leader in the construction & content development of the new Career Services website• coordinates Technical Advisory Committee (TAC) meetings & recruits TAC members for NSCC’s Nanotechnology Program• administrator of online jobs/internships database for all Seattle Community College District students & alumni

Developed and ran a GED program at homeless & at-risk youth drop-in center so that young people could achieve their educational and employment goals. Recruited, hired, trained & supervised all community teacher/tutors & 5 full-time AmeriCorps servicemembers.Doubled AmeriCorps grant award, doubling program staff & capacity.Counseled/case managed students one-on-one in conflict resolution, decision making, goal setting, etc. Coordinated cross-agency servicesTracked client data points & achievements for all students & work training program participants.Taught over 200 students; engaged hundreds more via meals & other drop-in services.

Developed curriculum, co-taught lessons, provided supplemental one-on-one support to students, learned and taught the basics of PC hardware construction and troubleshooting

Taught multiple subjects to “at risk” youth/young adults at Shoreline’s Adult Basic Education site (approx 50 students)Developed curriculum, worked with students in small groups & one on one, & administered pretests, & worked with students in small groups & one on one.

Developed curriculum, managed a GED program and supported "at risk" youth and young adults as they pursued a job training program in tandem with their education

Ba, Theatre, Cognitive Science

Evans School Of Public Affairs

French Culture And Language

Theater (Contemporary And Classical)

Education record

Education record