• Manages day-to-day department email marketing workflow through Salesforce, including the creation and execution of campaigns, as well as managing audience build and CRM integration• Analyzes event data and identifies areas for growth opportunities, focusing on improving operational efficiency through creating detailed reports used for fundraising events and executive briefings• Represents the University to attendees and clients, interacting with 30-800 attendees at various events and quickly resolving questions and issues

•Provided exceptional customer experience to advertisers and agency partners, with a focus on driving account retention and up-sell opportunities •Planned and executed original events with clients and agencies to foster and build partnerships •Delivered support with sales/pitch presentations by preparing key data points, findings and relevant research•Assisted in the management and growth of client accounts to meet or exceed a sales goal of over $5MM quarterly

•Directed the strategic planning, execution, and reporting across all TV campaigns for Popeyes and Shutterfly accounts•Negotiated and stewarded quarterly TV buys to deliver cost efficiency, premium programming and unique added value offerings•Maintained knowledge on the latest industry innovations and trends to push brands forward, engage the consumer and achieve goals

•Responsible for complete execution and monitoring of national television campaigns for 3 multifaceted clients across various day parts including Prime, Early Morning, Syndication and Cable. •Scrutinize and approve program changes and bonus unit offers from over 30 networks.•Efficiently and timely reconcile invoices and work directly with billing as well as network sales representatives to resolves any discrepancies.

• Provided support for annual international meeting that attracts more than 3,000 scientists worldwide.• Coordinated and edited scientific abstracts for booklet presentation of cutting edge data in stem cell research.• Compiled reports for meeting marketing material and event management logistics.• Updated website information on new events and featured members utilizing Sitefinity. • Liaison for inquiries regarding meetings and international membership.