Colleen Gavin Email & Phone Number

Los Angeles Metropolitan Area

• Manages day-to-day department email marketing workflow through Salesforce, including the creation and execution of campaigns, as well as managing audience build and CRM integration
• Analyzes event data and identifies areas for growth opportunities, focusing on improving operational efficiency through creating detailed reports used for fundraising events and executive briefings
• Represents the University to attendees and clients, interacting with 30-800 attendees at various events and quickly resolving questions and issues

Greater Los Angeles Area

Greater Chicago Area

• Provided exceptional customer experience to advertisers and agency partners, with a focus on driving account retention and up-sell opportunities
• Planned and executed original events with clients and agencies to foster and build partnerships
• Delivered support with sales/pitch presentations by preparing key data points, findings and relevant research
• Assisted in the management and growth of client accounts to meet or exceed a sales goal of over $5MM quarterly

Greater Chicago Area

• Directed the strategic planning, execution, and reporting across all TV campaigns for Popeyes and Shutterfly accounts
• Negotiated and stewarded quarterly TV buys to deliver cost efficiency, premium programming and unique added value offerings
• Maintained knowledge on the latest industry innovations and trends to push brands forward, engage the consumer and achieve goals

Chicago

• Responsible for complete execution and monitoring of national television campaigns for 3 multifaceted clients across various day parts including Prime, Early Morning, Syndication and Cable.
• Scrutinize and approve program changes and bonus unit offers from over 30 networks.
• Efficiently and timely reconcile invoices and work directly with billing as well as network sales representatives to resolves any discrepancies.

• Provided support for annual international meeting that attracts more than 3,000 scientists worldwide.
• Coordinated and edited scientific abstracts for booklet presentation of cutting edge data in stem cell research.
• Compiled reports for meeting marketing material and event management logistics.
• Updated website information on new events and featured members utilizing Sitefinity.
• Liaison for inquiries regarding meetings and international membership.

Bachelor Of Arts (Ba), Mass Communication/Media Studies

Activities and Societies: DePaul Radio

International And Intercultural Communication

Studied abroad in Barcelona, Spain from January 2012-May-2012. Took classes in Spanish, intercultural communication and international.