Colleen Rogers Email & Phone Number

Plano, Texas, United States

Responsible for marketing direction, brand strategy, external and internal communications, company culture development, employee retention strategy, public relations strategy, creative strategy and digital and social strategies geared to insure that Cavco is a great place to work, providing meaningful careers and high quality, affordable homes in the communities we serve.

Dallas, Texas

As the head of an internal marketing and advertising agency, lead a staff of up to 7 FTEs, oversee 10–20 vendors, and manage an external vendor spend of $500,000 annually.Create and execute comprehensive marketing and advertising strategies to generate leads for retail home sale division. Work cross-functionally with 45 general managers of company-owned stores, internal groups, and departments, as well as senior management across a loose affiliation of 7 other companies. Provide extensive client education to convince company stores to use corporate services over hiring local experts. Maintain an internal site that reflects $250,000 worth of inventory and from which 114 national locations order marketing collateral. For PHN, provide B2B services, marketing modular construction to a broad audience of groups with commercial construction needs.

Built a team of graphic designers and writers to create branded marketing materials to support the rapidly expanding Retail segment of the company. Instituted procedures and workflows for intake and execution of requests for marketing materials from 80+ remote company offices. For individual, company-owned stores, developed branded websites that sales teams could easily edit and update.

Bachelor Of Science, Secondary Education, Business And Education

Education record