Colleen Shaw

Colleen Shaw Email and Phone Number

EVP, Media; Senior Consultant @ Omnicom
New York, NY, US
Colleen Shaw's Location
New York, New York, United States, United States
Colleen Shaw's Contact Details

Colleen Shaw personal email

n/a
About Colleen Shaw

Senior marketing executive & business transformation expert with unique expertise leading groundbreaking product development initiatives and emerging technology & AI integrations for premier global holding companies, agencies and brands. Craft go-to-market blueprints, pioneer innovative programs & tools, and deliver advanced solution design at the intersection of marketing, data, strategy, and technology to drive sustainable revenue growth and boost brand presence. Trusted advisor, collaborator and liaison across agencies, as well as between highly analytical technical professionals and senior commercial executives. Ability to quickly mobilize cross-functional groups and multidisciplinary teams to bring organizational vision to life. Deep knowledge in audience strategy, data, media, CRM, creative and production, as well as significant AI experience in multiple client industry verticals. Work with and regularly present to the C-suite and Boards of Directors.

Colleen Shaw's Current Company Details
Omnicom

Omnicom

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EVP, Media; Senior Consultant
New York, NY, US
Website:
omnicomgroup.com
Employees:
1940
Colleen Shaw Work Experience Details
  • Omnicom
    Evp, Media; Senior Consultant
    Omnicom
    New York, Ny, Us
  • Ricochet Ventures
    Founder, Principal Consultant
    Ricochet Ventures
    New York, Ny, Us
  • Publicis Groupe
    Evp, Head Of Solutions
    Publicis Groupe Oct 2023 - Present
    New York, New York, United States
    Reported directly to Chief Solutions Officer. Co-led shaping of strategic vision for Groupe’s AI strategy. Developed new capabilities and comprehensive go-to-market strategies focused on data, technology, and tools. Crafted compelling audience-first new business narratives across audience strategy, media, CRM, creative and production to engage target markets, as well as AI-powered solution designs to optimize audience acquisition, retention, and engagement in unprecedented ways. Assessed acquisition targets. Propelled growth for leading clients spanning Pharma, CPG, Auto, Luxury, Telecommunications, QSR, Financial Services, Entertainment and Retail sectors, including McDonald’s, Pfizer, L’Oreal, P&G, Unilever, LVMH, Bank of America, Visa, Comcast, Verizon, Walmart, and Mondelēz, among others.
  • Omnicom Media Group
    Managing Director, Business Transformation
    Omnicom Media Group May 2022 - Oct 2023
    New York, New York, United States
    Promoted five times to lead organization’s highest priority initiative. Reported directly to COO and CFO, leading cross-functional team of 30+ and collaborating with executive board, agency heads, and client leads to conceptualize, develop, and implement systematized solutions across clients, including Diageo, Chanel, Red Bull, Nissan, and Delta. Directed groundbreaking, cross-agency program to redesign workforce. Consolidated disparate workflows across all media agencies into a unified, product/system-based workflow, delivering substantial cost savings, efficiency improvements, and enhanced customer satisfaction. Regularly presented to Board of Directors.
  • Omnicom Media Group
    Director, Business Transformation
    Omnicom Media Group Mar 2022 - Apr 2022
    New York, New York, United States
    Reported directly to Chief Transformation Officer. Drove operational excellence, digital transformation, and growth initiatives. Orchestrated process re-engineering, automation, and strategic partnerships. Engineered system design and implementation.
  • Omnicom Media Group
    Associate Director, Business Transformation
    Omnicom Media Group Mar 2021 - Mar 2022
    New York, New York, United States
  • Omnicom Media Group
    Senior Manager, Annalect
    Omnicom Media Group Feb 2020 - Mar 2021
    New York, New York, United States
    Served in various client-facing roles spanning data ops, media, and analytics. Developed and implemented risk assessments, change trackers, and solution-oriented processes. Served as liaison among departments, offshore resources, clients, and vendors.
  • Omnicom Media Group
    Senior Project Manager, Omnicom Media Group
    Omnicom Media Group Jan 2019 - Feb 2020
    Greater New York City Area
  • Omnicom Media Group
    Project Manager & Business Analyst, Omd
    Omnicom Media Group Mar 2018 - Jan 2019
    Greater New York City Area
  • Grey Group
    Full Stack Developer, Digital Creative & Production
    Grey Group Nov 2015 - 2018
    New York, New York, United States
    Advised leadership on emerging technologies/innovation strategies. Developed pitch prototypes and multimedia content for clients including Eli Lilly, Volvo, AARP, Gillette, and Kellogg’s, among others.
  • The 'Aimh' Project
    Integrated Producer
    The 'Aimh' Project Aug 2012 - Oct 2015
    Greater New York City Area
    Led 501(c)(3) nonprofit initiative, managing team of 10-15 across production, web development, branding, and legal efforts.
  • Sporting News
    Designer/Art Director
    Sporting News Oct 2012 - Feb 2013
    Greater New York City Area
    Developed comprehensive sports marketing digital campaigns including websites, videos, mobile apps, and motion graphics.
  • @Radical.Media
    Production Assistant
    @Radical.Media Oct 2012 - Feb 2013
    Greater New York City Area
    Served as production assistant for renowned directors at leading broadcast, film, and digital production company.

Colleen Shaw Skills

Social Media Indesign Advertising Social Media Marketing Marketing Photoshop Illustrator Final Cut Pro Photography User Experience Adobe Creative Suite Css Digital Marketing After Effects Brand Development Web Development Html5 Film Production Brand Management Premiere Premier Pro Project Management Product Development Brand Identity Visual Storytelling Jquery Strategic Planning Digital Strategy Marketing Strategy Creative Technology Business Strategy Documentary Production Digital Production Digital Storytelling Seo E Commerce Content Management Javascript Php Github D3.js Mysql Node.js Sql React.js It Strategy Project Coordination Doubleclick Campaign Concepting Cross Functional Collaborations

Colleen Shaw Education Details

Frequently Asked Questions about Colleen Shaw

What company does Colleen Shaw work for?

Colleen Shaw works for Omnicom

What is Colleen Shaw's role at the current company?

Colleen Shaw's current role is EVP, Media; Senior Consultant.

What is Colleen Shaw's email address?

Colleen Shaw's email address is co****@****oup.com

What schools did Colleen Shaw attend?

Colleen Shaw attended Syracuse University, Marquette University, University Of Maryland.

What are some of Colleen Shaw's interests?

Colleen Shaw has interest in Social Services, Transmedia Projects, Project Discovery And Development, Real Estate Development, Innovative Technology, Web Development, Guerilla Marketing, Triathlons, New Technologies, Athletics.

What skills is Colleen Shaw known for?

Colleen Shaw has skills like Social Media, Indesign, Advertising, Social Media Marketing, Marketing, Photoshop, Illustrator, Final Cut Pro, Photography, User Experience, Adobe Creative Suite, Css.

Who are Colleen Shaw's colleagues?

Colleen Shaw's colleagues are Loran Paul, Lisa Hays, Danielle Laurole, Jared Schneider, Akash S., Dylan Standish, Shibbir Ahmed.

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