Colleen Stalwick Email & Phone Number

Portland, Or, Us

Created a consumer insights, brand, and marketing consulting firm from inception, securing, and delivering on contracts with diverse groups from industry-leading Fortune 500 corporations to family-owned companies. Notable Projects include: - Developing a data-driven product innovation and consumer-centric culture through qualitative and quantitative research across diversified target audiences and product portfolios for a global game and toy company, Goliath Games. - Defining a comprehensive, modernized sales and digital marketing strategy by identifying value proposition, analyzing customer needs, and creating targeted messaging, for a family-owned company, Hainsworth Laundry Company. - Supplementing a design and innovation Agency's UX Research Team on several initiatives, including leading qualitative research and data analytics for a Fortune 500 Client.

Highlands Ranch, Colorado, Us

Successfully funded a Kickstarter Campaign and licensed the game to one of the largest toy and game companies in the World, Goliath, which helped contribute to the launch of their adult game division, Games Adults Play. - Designed, launched, and licensed an adult party game sold in major retailers throughout the U.S. and Canada. http://gamesadultsplay.com/product/friend-or-faux/https://www.target.com/p/games-adults-play-friend-or-faux-game/-/A-53481158

Portland, Or, Us

Drove an enterprise-wide growth strategy for a world-renowned product development and marketing agency through successful client engagements, operational leadership, and resource management, supporting up to $12M in annual revenue.- Cultivated a unified company culture throughout a leadership transition, organization restructure, and prioritization evolution, minimizing client and team member attrition throughout. - Created high-performing teams by identifying individual strengths, aligning skills accordingly, setting clear expectations, and providing coaching across multidisciplinary teams, repeatedly increasing capacity, production, and project quality.- Standardized project management operations through KPI definition, reporting development, and SOP development, illuminating deficiencies and enabling data-informed project prioritization. - Built and maintained a client portfolio from needs assessment and requirement definition through customized proposal development, pitching and contract negotiation, securing multiple $MM contracts including Fortune 500 corporations. - Developed client strategies through goal definition, budget planning, project scoping, resource allocation, and collaborative expectation-setting, repeatedly transforming ideas and needs into actionable plans. - Operationalized customer-centric execution plans through market research, gap and trend analysis, qualitative research, brand definition, and roadmap development.- Implemented a new category breakthrough for a leading home improvement company by defining white space opportunities, strategic product roadmap, launch strategy, design and development.- Fostered a consumer-centric and design-thinking culture across an engineering team at an industry-leading technology organization and marketing and product teams at a leading consumer goods company.- Designed and developing a digital customer portal for leading B2B telecommunications and leading childcare company.

Portland, Or, Us

Led the Service & Environment Design Team of 8 people from operational leadership to expansion strategy.- Developed and implemented a growth strategy by analyzing existing client needs, identifying key marketing opportunities, and directing marketing and sales strategy, driving both client retention and revenue growth.- Managed the client experience from inception as the lead account and project manager across all internal and external partners.- Worked with diverse clients from start ups to Fortune 500 companies within the following industries: Sports & Outdoor, Financial, Consumer Packaged Goods, Food & Beverage, Energy, Real Estate, Technology, Hospitality & Travel, Building Products, Healthcare, Petcare, and Eyewear.

Seattle, Wa, Us

Built a comprehensive business development strategy and tactical sales playbook addressing growth strategy, lead identification, strategic prospects, targeted messaging, and implementation processes.- Optimized the client experience by understanding priorities, curating the team, defining scope, pitching, negotiating contracts, and managing production, winning business with notable clients. Championed CRM implementation operations through needs assessment, requirement definition, roll-out strategy, team training, and utilization expectations, resulting in successful deployment and organization-wide adoption. - Speaker, Microsoft CRM Implementation Conference (2012)

Portland, Or, Us

Generated millions of dollars in new business with multi-million to Fortune 100 companies across multiple industries and sectors.- Successfully partnered with creative teams to establish plans to solve client-specific challenges and objectives through product development and engineering, retail experience design, UI/UX design, packaging design, communication design, and branding strategy.- Formulated strategies for fielding incoming and outgoing new business leads, qualifying prospects, and pitching the appropriate new business opportunity efficiently and effectively.

Chicago, Il, Us

Drove a national promotion strategy by developing partnership cross-promotion programs, designing campaigns, building content, and managing launch execution across 365 U.S. locations, generating over $10M in incremental revenue.Clients included: Foot Locker| GapBody | Discovery Channel

Chicago, Il, Us

Managed brand strategy through paid media, public relations, and advertising, expanding reach to other U.S. markets and achieving member acquisition and retention goals.

Chicago, Il, Us

Managed a team of 50 staff members at 9 retail locations by recruiting, hiring, training, and motivating managers to oversee daily sales and customer service Recruited, hired, trained and motivated a team of managers to oversee the daily operations, sales and customer service of 9 retail locations, achieving a record percent in budget sales for Colorado region.

Chicago, Il, Us

Launched new national corporate sales program from conceptualization through execution including consumer needs analysis, communication strategy, and in-club sales representative training, gaining buy-in from other locations and companies.

Auburndale, Florida, Us