Colleen Stanton Cassidy Email & Phone Number

Orange City, Florida, United States

Fairfax, Va

Culver City, Ca

Licensees included: Ubisoft, CBS Consumer Products, International Gaming Technologies (IGT), Andrews McMeel Publishing, Bensussen Deutsch & Associates, Game Show Network (GSN) Games, Penny Publications, Priatek, Publications International, Mattel • Acted as key point of contact for over a dozen major licensees. Each required constant and highly detailed attention. Coordinated with licensees and internal marketing to hit key beats, aligned product offerings with strategic priorities and constantly changing content, and influenced cross-functional decision makers. • Project managed and product development lead for consumer products for Wheel of Fortune and Jeopardy resulting in revenues worth over $225M in a one-year period across multiple categories and channels.

Culver City, Ca

Licensees included: Acco Brands, Bandai, BioWorld, Brand Alliance, Concept One, Fab, Funko, Forbidden Planet, H. Grossman, Hybris, Isaac Morris, JEM, Just Funky, Katalyst, Lego, Mad Engine, Pyramid, Rasta Impasta, Rubie’s Costumes, Santex, Titan Toys, Whitehouse Leisure• Reviewed contracts and tracked royalties for all accounts.• Provided managerial support for licensing and merchandising efforts by executing on sales strategies, writing licensee communications, creating deal memos, and giving presentations to assist the department’s sole International Licensing Director - resulting in minimum guarantees in excess of 5M for Licensing Show 2016.• Lead product development for the worldwide consumer merchandise for Breaking Bad - which has over $100M in sales from over 20K key retail stores globally, across all categories and distribution channels. Also lead PD for Better Call Saul (#1 new cable series) and The Blacklist (#1 NBC drama).• Direct branded initiatives with global gaming and lottery licensees. Responsible for stringent oversight of brand to achieve a high-quality consumer experience resulting in significant revenues. Properties include: Wheel of Fortune, (the #1 slot machine game in the world, a fan favorite program with over 200 game variations globally), Jeopardy! and numerous classic TV titles. • Empowered the International Sales team by producing comprehensive marketing materials that added value to their pitches resulting in a 300% increase in their asking price for guaranteed minimums for the upcoming Pixels: The Movie licensed product.

Culver City, Ca 90232

• Managed marketing efforts on more than 70 titles to create fully integrated, effective, and compelling marketing campaigns across traditional, digital, and social networking platforms while directing yearly Primetime Emmy campaigns and leveraging Sony Corporate synergies to maximize all of our marketing efforts. • Supervised the build of a national and fully integrated marketing program to increase brand awareness and drive anticipation for premiere tune-in. The “Breaking Bad Art Project” was a five month, multi-platform, multi-media experience that created millions of impressions in print and digital media resulting in a record-breaking Season Five premiere.• Produced 3 seasons of unique digital content of field segments for Days of our Lives for TivoCast, then repurposed for brand websites and use in Cable and Syndication sales materials.• Spearheaded execution on a successful two-day LA live event/fan activation to create a mid-season push to build tune-in toward finale involving an outside agency, media outlets, and 3rd party promotional partners.• Directed and coordinated numerous in-house and outside creative agencies in the production of a wide variety of marketing materials, including: OOH, On-Air Promos, Radio Spots, Digital Content, Sweepstakes, and Merchandising.

Hollywood, Ca

• Developed and executed strategic advertising and promotional campaigns, as well as managing affiliate relations for over 500 station licensees.• Oversaw all advertising, promotion, and affiliate relations for the 2002 fall launch of the Dr. Phil show, which achieved the highest rated syndication daytime television program premiere since Oprah.• Implemented creative and workflow processes for building consistently entertaining, informational, and “sticky” branded consumer facing websites that succeeded in driving 15% more tune in to our shows.

Santa Monica, Ca

Ma, Communications Management

Activities and Societies: The Annenberg School for Communication Graduated "With Distinction" - the highest level of matriculation.

Bachelor Of Fine Arts - Bfa, Theatre/Theater