• Developed compelling new brand messaging that resonated with our target audience to reposition the company and drive market leadership• Wrote engaging and persuasive content for new website to drive action and conversions• Created and implemented a comprehensive editorial calendar, and regularly produced engaging blog and social media content to increase website traffic and grow social media following• Crafted compelling marketing and promotional materials for products, monthly webinars and campaigns

• Led and successfully managed a cross-functional Content Advisory Board, collaborating with key stakeholders to develop thought leadership initiatives that increased brand awareness and industry recognition • Launched and maintained five successful blogs as a delivery channel for thought leadership, creating and adhering to comprehensive editorial calendars and writing regular, high-quality and engaging blog posts• Wrote engaging and persuasive content for two new websites under tight timelines and regularly updated and maintained sites• Crafted and produced persuasive marketing materials for eight distinct lines of business• Led the creation, editing and production of high-quality quarterly internal newsletter and informative employee communication emails • Planned and executed successful quarterly employee engagement campaigns to promote company values

• Led and successfully executed an organization-wide rebranding initiative, overseeing the seamless transition for 12 retirement communities, seven home health and hospice locations, and a charitable foundation• Led the end-to-end design, development and ongoing maintenance of a user-friendly intranet site, resulting in increased knowledge sharing and improved access to key resources• Crafted impactful press releases, senior management talking points and a wide-range of compelling communication materials to effectively convey key messages, promote company initiatives and enhance brand reputation

• Collaborated with Marketing team to successfully implement a company-wide rebranding initiative, seamlessly merging two companies• Crafted persuasive and compelling copy for new website • Led the development and distribution of impactful thought leadership content, including white papers, blog posts and case studies• Developed and maintained relationships with key media contacts, pitching story ideas, fielding inquiries and distributing press releases• Managed and coordinated engaging Sales email templates to ensure messaging consistency • Managed and coordinated speaking engagement proposal process, crafting compelling abstracts to secure speaking engagements for thought leaders• Crafted compelling social media and blog posts, managing an editorial calendar to ensure consistent content production, while monitoring accounts for timely responses and maintaining a positive online reputation

• Led comprehensive marketing and public relations initiatives to increase awareness of community action and advocate for programs to support low-income people• Developed and executed monthly electronic newsletter with compelling content to engage and inform association members• Developed and maintained relationships with key media contacts, fielding inquiries, distributing press releases, and coordinating and hosting press conferences, while also providing media relations guidance to association members• Revamped website, implementing a new design and enhanced user experience, while regularly updating and maintaining content to increase awareness of community action• Successfully launched and maintained a new blog, crafting regular, impactful posts to spread the message of community action• Crafted compelling social media posts for regular distribution and monitored accounts for timely responses, maintaining a positive online presence• Wrote, designed and produced high-quality event marketing pieces, annual reports and other promotional materials, resulting in increased awareness of community action and support for its programs

• Implemented a change management communication plan to communicate and gain support for the company's transformation journey that included a re-organization and new processes using Lean principles, crafting engaging and informative internal communications • Managed, crafted and produced both print and electronic employee newsletters, developing story ideas and interviewing subject matter experts• Crafted and distributed timely internal announcements internationally• Developed and implemented a new user-friendly intranet and continued to maintain and update it with informative content• Implemented and developed regular content for closed circuit televisions in manufacturing plants to keep employees up to date• Planned and coordinated employee involvement in charitable events and giving programs• Collaborated with third-party vendors, agencies and an international communications team• Planned and successfully organized events for the global leadership team

• Wrote, designed and produced engaging and persuasive marketing and promotional materials• Successfully organized and coordinated trade show exhibitions and client and employee events, including crafting pre- and post-show promotions• Successfully developed a new, re-branded, engaging website in a short timeframe and continued to update and maintain content• Managed relationships with the media, crafted and distributed compelling press releases, coordinated placement in industry directories, and crafted and placed advertisements• Crafted, produced and distributed engaging and informative employee communications• Planned and coordinated company involvement in charitable events and giving programs

• Wrote responses to proposals to generate new business• Coordinated a process for a timely and thorough response to proposals• Trained and supervised an additional proposal writer

• Researched, wrote and edited informative and engaging articles for eight different construction trade publications• Edited and proofread publications to ensure accuracy and consistency • Collaborated with graphic designers and prepared publications for print

• Wrote, edited and produced quarterly magazine, monthly electronic newsletter, press releases, brochures and other communications materials• Managed and updated websites, including writing bi-weekly news briefs and planning the conversion to a new website• Managed media relations efforts to generate favorable publicity for the association and industry• Planned, organized and coordinated monthly seminars and social events, annual awards programs, training programs, golf outing, conventions and trade shows

• Wrote, edited and produced two quarterly construction trade magazines, press releases, brochures and other communications materials• Managed, regularly updated and maintained two websites and member databases• Handled requests for information from media and members• Planned, organized and coordinated conventions, trade shows and training programs• Promoted membership for construction trade associations