Leading the Marketing Strategy practice, driving consumer experience, and differentiating the Ulta Beauty experience across all channels. Conducting competitive assessments to inform enterprise strategies and marketing initiatives. Spearheading strategic marketing planning, fostering cross-functional collaboration to develop cohesive strategies. Staying abreast of industry trends and identifying opportunities for innovation at Ulta Beauty.

Collaborated with internal and external partners to execute enterprise-wide Go-to-Market strategies. Led annual business planning, securing budget allocation and evaluating investment ROI. Developed early-stage strategies for customer experience, tailoring solutions to Ulta Beauty's specific needs.

Led a team of industry experts to develop tailored solutions for global retailers and CPGs. Built strong client relationships, providing strategic guidance during challenging times. Delivered pragmatic, actionable strategies aligned with clients' short-term needs and long-term vision.

Leveraged industry expertise to solve complex client challenges. Developed tailored strategies, considering client needs, industry trends, and organizational maturity. Collaborated across Accenture teams to deliver comprehensive solutions, ensuring client buy-in and successful adoption.

Led Change Management initiative for a major retailer, developing a Change Catalyst program and defining career paths. Gained expertise in client management and strategic thinking.

Oversaw my business P&L, vendor negotiations, and sales forecasting. Gained insights into consumer behavior by analyzing digital platform data and driving sales conversions. Successfully launched a new brand, building relationships with key partners.

Optimized Macy's e-commerce business by managing inventory flow between online and brick-and-mortar channels for boys' apparel. Identified and implemented strategies to improve the online shopping experience, including early adoption of features like easy checkout and expedited shipping.

Managed P&L for two categories at Lord & Taylor. Negotiated vendor costs, optimized inventory flow, and led a team of Merchandise Assistants.

Participated in JCPenney's rotational program, that enabled me to learn retail fundamentals, including inventory flow, pricing and promotion, event impacts, and general consumer behavior.

Rotated through a flagship store, learning key KPIs like margin, turn, and net sales. Led the annual Round Up Charity event, gaining valuable leadership experience.