Colleen O'Connor Email & Phone Number

Grapevine, TX, US

MolsonCoors account.

• Quaker, Uber Eats, Goodyear, Sam's Club, Hasbro, Cheetos, Frito Lay National Consumer Promotions and Print on Demand accounts.
• Oversees & executes all aspects of client national retail activations from initial program concepting through in-market completion & measurement
• Heavily contribute thought leadership through strategic recommendations, concise POVs and executional details
• Provide positive team leadership & support for account team of 5 to build high morale, guidance for career growth and problem solves when issues arise
• Lead with a detail & process-oriented mindset to find efficiencies and implement procedural improvements when necessary
• Secure program partnerships as applicable including initial outreach, managing relationships & negotiating fees

Irving, TX

• Time Warner Cable, Hyatt and Folds of Honor accounts.
• Responsible for day to day execution of internal project outputs including timelines, estimates, coordination, scheduling and status meetings
• Manages projects from creative concepting to in-market completion
• Administers daily project flow utilizing the web based project management software, AtTask
• Collaborates with internal teams, including Creative, Studio, Technology and Client Service through efficient communication
• Lead all FSI, ROP, and Shared Mail needs for the Time Warner Cable client while assisting with Direct Mail, Broadcast and Radio

• Execute yearly marketing initiatives alongside Regional Marketing Manager and Account Executive for 31 Midas West Coast Regional markets, including Top 40 markets-Los Angeles, Seattle, San Diego, Anchorage, San.
• Implement creative pieces used in a variety of mediums for market-specific advertising including Direct Mail, CRM, TV, Radio, and Catalina
• Build and maintain relationships with Midas franchisees and Corporate employees through effective and timely communication, addressing current advertising needs, budgetary updates, and marketing strategy
• Work with national and local vendors to place media buys
• Compile monthly marketing reports, including competitive pricing and ad spending for Top 40 Midas markets
• Serve as Communication Post for internal Midas team, organizing weekly status meetings

• Responsible for updating weekly and monthly sales for the entire Midas team
• Created daily ad reminders for the team members to send to the franchisees
• Researched and compiled Midas’s competitors advertisements in print, TV and radio
• Worked with other departments to help facilitate Moroch’s internal summer celebration

• Organized and input competitive media spending for pre-paid wireless category
• Created an excel template for rate analysis by program and network
• Contacted networks to confirm weekly scheduled times
• Participated in conference calls and team status meetings

• Merchandised all new inventory to set up Point of Purchase displays
• Interacted with buyers and representatives during market to promote brand image
• Built relationships with buyers to encourage higher sales

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Fish Camp Counselor

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: American Marketing Association and National Society of Collegiate Scholars