Leads, plans, coordinates, manages and maintains all marketing activities for both the Gilmore, A Control Devices Company and Control Devices LLC. business. The scope of this role extends to owning the internal as well as the external marketing. This role plays a strategic role to ensure Gilmore’s external persona is always positive and represents a technology leader. Develops through collaboration, a Gilmore marketing strategy and is accountable for the tactical execution with support from both internal and external stakeholders. This position is a key member of Gilmore’s extended leadership team. This role must exhibit traits of a leader and high integrity with focus on exhibiting behaviors aligned with Gilmore’s FRESH Values. The ability to collaborate with various personality types and positional levels within the company and external is key.

Develops and executes marketing content that reinforces, supports and complements the company's global branding initiatives for both the Proserv and Gilmore Divisions. Works with the regional executive team and each business unit to develop and create awareness of project successes through public relations campaigning, the development and management of targeted events and supporting marketing materials.

Design and Produce marketing creative for the Technology and Services 529 Facility. Support Sales Team through opportunity listings, quotes and internal reporting for open and closed sales.

Created marketing initiatives for 29 communities to successfully sell and close new homes in the Houston market.

Defined strategy, developed, executed, and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicated with management, internal departments, customers and vendors to coordinate overall marketing effort in accordance with corporate goals. Developed market research techniques in partnership with Information Systems in order to analyze consumer behavior towards home product offered. Played integral role in product development activities. Directed forward-thinking marketing team of 4. Prepared and maintained marketing budget to corporate guidelines of 1% gross revenue from 1.5%. Generated an annual savings of $50,000 to the marketing budget.Selected Contributions:Re-branded Choice Homes as the lead single-family homebuilder for ENERGY STAR® for first-time homebuyers: Created multi-media marketing campaign launching the Choice Home as the "Energy Smart" Home that exceeds ENERGY STAR requirements. Increased Realtor participation and sales for the Houston Region from 40% to 75% by implementing an attractive incentive program for Preferred Partners generating $23,000,000 in gross revenue for the Houston region. Facilitated product facelift to be more in keeping with consumer demand and competitor outreach including exterior color scheme producing a new mandated corporate initiative.

Aggressively pursued new accounts, maintained original client base throughout years in business, designed client marketing budgets, created marketing programs, developed and digitally prepared marketing concepts. Client list included new homebuilders, developers, apartment management firm and flooring company. Scope of creative work included company branding, model merchandising, advertisements, brochures, direct mail, website development and tradeshow management.Selected Contributions:Successfully increased and maintained client base by designing and implementing strategic customer-retention projects.Planned and led execution of model merchandising that increased community sales by 50%.Designed, produced and maintained websites for all clients as an extended service.

Effectively managed marketing for five builder divisions and the corporate office. Developed and maintained annual marketing plans and the marketing budgets for builder divisions and the corporate office. Managed and supervised agency creative for each of these builder divisions including printing of all sales and promotional collateral, developed and maintained the website, roycehomeslp.com, and coordinated the merchandising and photography of model homes. Also managed a staff of six employees fulfilling duties in the areas of data entry, realtor relations, and administrative.Selected Contribution:Created separate branding for each builder division to successfully differentiate buyer profile.Created and launched realtor program generating successful year-end event attracting more than 200 realtors.Updated marketing catalog to enable fresh creative to be produced.Set-up and managed data research for future marketing and product development.

Brought in new client accounts upon hire. Charged with development and execution of account creative. Maintained marketing budgets for client accounts. Some client accounts managed were Penta Oil, CGG, Twelve Oaks Hospital and US Home.Selected Contribution:Brought in and maintained solid base of lucrative clients that broadened the scope of agency work.Contributed to the successful creation of fresh campaign ideas.Expanded agency service capabilities through addition of updated software.