Colleen Wade Email & Phone Number

Detroit, MI, US

Malvern, PA, US

Troy, MI, US

* Managed $140M+/year in digital media across 30+ agency partners supporting ~2400 dealers* Developed and implemented strategic media initiatives delivering incremental lift against client KPIs* Established team & organized workflow, ensuring programs were delivered on time, within budget, & aligned with brand standards.* Accountable for campaign delivery.

Troy, Michigan, US

* Advised B2B and B2C clients on digital marketing best practices and lead generation strategies. * Client/industry roster included home improvement, local restaurants, legal services, and a virtual assistant product (chatbot) powered by artificial intelligence.

Ferndale, MI, US

* Directed the strategic development and execution of client services for regional Tier II LMA automotive groups, including multi-channel digital marketing campaigns and responsive website SaaS solutions. * Promoted to manage and mentor six account managers and various cross-functional marketing team leads to support the business goals of each LMA. *.

London, London, GB

* Served as the agency lead and brand liaison for Cadillac in-market digital creative; attended client/agency meetings, communicated KPIs and client priorities to internal teams, and managed day-to-day account operations.* Led development of digital creative to support all vehicles in the Cadillac lineup; wrote creative briefs outlining creative.

Boston, Massachusetts, US

Formerly SapientNitro > SapientRazorfish > Publicis Sapient* Owned account relationships and day-to-day communications for digital media display creative related to Chrysler, Dodge, Jeep, FIAT, RAM, and Tier II. Supervised all aspects of the development lifecycle, including scope, budgets, and overall client satisfaction.* Supervised rich-media dynamic.

New York, NY, US

* Acted as production agency subject-matter-expert for OLA, CRM and data capture deliverables within Cadillac and Buick teams; managed client relationships, production timelines, and QA activities for website, lifestyle display banner ad, and CRM-related deliverables. Projects included launch vehicle support, model year refresh content updates, and ongoing.

Boston, MA, US

* Delivered exceptional customer service to build loyal relationships with clients and talent.* Partnered with sales and recruitment teams to grow key accounts and build relative talent pools.* Negotiated billing and pay rates to achieve and exceed quarterly financial targets.Brand Experience: Creative, Marketing, and Technology Clients (Michigan & Ohio)

Dublin 2, IE

Formerly BIG Communications > Meredith Marketing > MXM Health > Accenture* Created and deployed multi-channel training programs and marketing communication materials.* Cultivated trusted advisor relationships with pharmaceutical brand clients.* Facilitated client status meetings, strategic project discussions, and creative/legal reviews. * Provided.

Chicago, Illinois, US

* Managed design process and client service for business websites supported by a custom CMS.* Provided CMS training, monthly billing support, and domain/email administration for 250+ clients.* Promoted business growth by introducing new products and services to existing clients. * Maintained project scope, set milestones, met delivery deadlines and.

Lansing, Michigan, US

* Handled all constituent correspondence for the district pertaining to state governmental policies.* Produced district newsletters, coordinated press releases, and addressed media inquiries.* Composed special tributes, legislative resolutions, and speeches for various events. * Coordinated efforts for a statewide coalition to enact an amendment to the.

Education record

Education record