* Managed $140M+/year in digital media across 30+ agency partners supporting ~2400 dealers* Developed and implemented strategic media initiatives delivering incremental lift against client KPIs* Established team & organized workflow, ensuring programs were delivered on time, within budget, & aligned with brand standards.* Accountable for campaign delivery, tagging, program compliance, financial tracking, budget reconciliation, and status reporting.* Supervised the implementation of technology, systems, workflows, and standards for campaign planning and execution.* Guided development of new products/tools/processes to address business needs and increase team efficiency and productivity.* Monitored all monthly data and analytics reports, contributing key insights and strategic recommendations.* Engaged with executive leadership to negotiate program scope and structure, ensuring a balance of customization and scalability.* Rapidly scaled and led a team of 13+ people managers and individual contributors.* Supported team development through 1-on-1 meetings, goal setting, annual reviews, and training.

* Advised B2B and B2C clients on digital marketing best practices and lead generation strategies. * Client/industry roster included home improvement, local restaurants, legal services, and a virtual assistant product (chatbot) powered by artificial intelligence.

* Directed the strategic development and execution of client services for regional Tier II LMA automotive groups, including multi-channel digital marketing campaigns and responsive website SaaS solutions. * Promoted to manage and mentor six account managers and various cross-functional marketing team leads to support the business goals of each LMA. * Selected by company executives to serve on a leadership committee that restructured account service models used by the business. * Collaborated with Sales, Business Development, Marketing Services and Technology teams to develop product enhancements and budget proposals for new and existing clients.* Consistently improved processes and introduced new approaches that produced opportunities for business growth.

* Served as the agency lead and brand liaison for Cadillac in-market digital creative; attended client/agency meetings, communicated KPIs and client priorities to internal teams, and managed day-to-day account operations.* Led development of digital creative to support all vehicles in the Cadillac lineup; wrote creative briefs outlining creative requirements and messaging priorities, reviewed and routed dynamically-driven display ad units for client and legal approvals, and ensured in-market display deliverables were fully integrated with overarching brand strategy.* Advised clients and agency partners regarding in-market creative strategy; created a guide to easily explain complex media buy details, analyzed campaign data, formulated insights, and recommended rotation optimizations for improved performance. * Developed and executed learning agendas to identify creative best practices.

Formerly SapientNitro > SapientRazorfish > Publicis Sapient* Owned account relationships and day-to-day communications for digital media display creative related to Chrysler, Dodge, Jeep, FIAT, RAM, and Tier II. Supervised all aspects of the development lifecycle, including scope, budgets, and overall client satisfaction.* Supervised rich-media dynamic creative development initiatives to align with brand strategy and standards.* Prepared client presentations and maintained project forecasting/status reports. * Implemented and evaluated tactical testing initiatives to drive enhanced creative performance.* Partnered with Media and Analytic teams to deliver campaign results to clients.

* Acted as production agency subject-matter-expert for OLA, CRM and data capture deliverables within Cadillac and Buick teams; managed client relationships, production timelines, and QA activities for website, lifestyle display banner ad, and CRM-related deliverables. Projects included launch vehicle support, model year refresh content updates, and ongoing consumer-facing communications. * Led cross-agency planning and implementation efforts for a highly-complex CRM program utilizing dynamically driven content; championed tactical initiatives and post-launch process changes to optimize performance and achieve production efficiencies.

* Delivered exceptional customer service to build loyal relationships with clients and talent.* Partnered with sales and recruitment teams to grow key accounts and build relative talent pools.* Negotiated billing and pay rates to achieve and exceed quarterly financial targets.Brand Experience: Creative, Marketing, and Technology Clients (Michigan & Ohio)

Formerly BIG Communications > Meredith Marketing > MXM Health > Accenture* Created and deployed multi-channel training programs and marketing communication materials.* Cultivated trusted advisor relationships with pharmaceutical brand clients.* Facilitated client status meetings, strategic project discussions, and creative/legal reviews. * Provided out-of-state on-site support during project development and live training events. * Interpreted client objectives and assisted Sales team with new business development proposals. * Designed PowerPoint presentations and wrote formal proposals and RFP responses.* Successfully coordinated internal resources to achieve tight deadlines. Brand Experience: Abbott LaboratoriesMerck & Co./Schering-PloughNovartisPfizerShire

* Managed design process and client service for business websites supported by a custom CMS.* Provided CMS training, monthly billing support, and domain/email administration for 250+ clients.* Promoted business growth by introducing new products and services to existing clients. * Maintained project scope, set milestones, met delivery deadlines and generated progress reports. * Provided art direction, gathered collateral and wrote copy. * Performed quality assurance testing and proactively identified and resolved problems.* Provided tech support for company products and domain registration/DNS record management.* Setup and maintained online marketing programs and e-commerce accounts.Client Experience: Small and Mid-Size Retail, Real Estate, and Non-Profit Businesses

* Handled all constituent correspondence for the district pertaining to state governmental policies.* Produced district newsletters, coordinated press releases, and addressed media inquiries.* Composed special tributes, legislative resolutions, and speeches for various events. * Coordinated efforts for a statewide coalition to enact an amendment to the Michigan Constitution.