Digital Designer
Current• Designs and optimizes engaging email campaigns for the Fashion categories, employing A/B testing and innovative ideation to drive sales and enhance clickthrough rates.• Collaborated with cross-functional teams, leveraging wireframing expertise to craft captivating user experiences for brand launches and sales events, ensuring a compelling customer journey.• Provided assets to re-platform QVC’s website to Adobe Experience Manager (AEM), streamlining the user interface and enhancing user experience.• Pioneered the QVC Style Stories initiative, serving as the lead designer and photo art director, enhancing storytelling elements to foster stronger connections with the customers and elevate the overall shopping experience.