As Associate Director of Program Management and Outreach Coordination for the Big Ten Academic Alliance Geospatial Information Network (BTAA-GIN), I lead efforts to strengthen connections across our diverse geospatial data community. My role involves managing stakeholder engagement, driving outreach initiatives, aligning program goals, and coordinating team activities to support innovative GIS research and collaboration among Big Ten universities.

Leads the Product practice made up of 15 empathetic, user-centered, curious humans who are interested in solving hard problems and helping organizations adapt by “stepping to the edge and declaring it center.” We are known for our drive to bring value at each opportunity, tell meaningful stories of change, and instill a product mindset with our clients and our internal work at Truss.

Working with teams to solve tough technical problems and modernize access to vital services in the government and private sectors.

Chiefly responsible for building editorial startups and driving the growth and sustainability of two national public service journalism products that reach over 14M users annually. Established and leads cross-functional team representing editorial, product strategy, audience insights, revenue, marketing and partnerships, audience engagement, and operations. Drives evolving capacity to create new products and services for digital, engagement, and emerging platforms. Fosters a culture of experimentation and advances the development of non-traditional funding for journalism with impact.

Led organization’s first internal entity to incubate new products that serve and anticipate the changing media needs of audiences. Established and executed an immersive program (Lab Class) to accelerate change where multidisciplinary teams took ideas from concept to prototype in a fast-paced, creative format. Determined project criteria and alignment with organizational goals of audience growth, engagement and revenue. Selected prototype proposals, set KPIs, and evaluated and recommended products for further investment. ► Prototypes included 360 video, digital audience segmentation models, new approaches to membership levels, and a research study on autonomous vehicle media experiences. ► Pilots selected as operational priorities include: crowdfunding campaign for a popular YouTube series, sponsored content that maintains audience trust, new online video and audio series, and the infusion of youth voices into KQED programming.► Collaborated on creation of an audience advisory panel comprised of KQED members and nonmembers in the Bay Area who provide their feedback about current programs, digital products, membership and sponsorship experiences, branding, and more. ► Lab Class was consistently rated by participants as something every KQED staffer from line level to senior leader should experience.► After leading over 30 successful (and some less so) sprints, distilled Lab best practices into training made available to all of public media.

Set product priorities and drove the portfolio to ensure KQED builds, supports and invests in mission-aligned, sustainable digital products. Oversaw strategy, UX, distribution, KPIs, and revenue chains for KQED digital properties including blogs, podcasts, mobile applications, and national sites on PBS.org. Regularly presented digital strategies and successes to KQED’s board of directors. Worked closely with development staff and executive leadership to cultivate and maintain key funder relationships.► Drove 35% YOY growth exceeding KPIs for 5 consecutive years making KQED one of the top trafficked public media station sites in the country. ► Drove strategy and execution of KQED Election 2016 Voter Guide which achieved an average of 5 pages per session and resulted in a cascade of new memberships and the highest post election retention rate ever.► Implemented and managed growth of 20+ editorial blogs that to date account for 80% of overall traffic and greatest audience growth on kqed.org.► Oversaw MindShift, a daily national vertical on the future of learning, which grew to nearly 1M pageviews per month and over 1M social followers.► Played a strategic role in the transformation of KQED Radio to a cross-platform news team, awarded best regional news website from the RTNDA three consecutive years. ► Launched the public media system's first Pledge-Free Stream (PFS), now replicated by multiple stations.► From the ground up, structured, recruited and led top-notch product and UX teams and established agile software development process.

Led expansion of online presence such that it was considered on par with television and radio platforms. Hired and supervised staff, set goals and strategies, and incubated new ideas. Brought a new emphasis to creating growth-oriented editorial properties that support the mission with a strong focus on audience engagement.► Oversaw end-to-end redesign of KQED live stream -- now serving over 28M annual stream requests -- resulting in improved reliability, fidelity and doubling of sponsorship revenue inventory.► Created first ever process and policies for: product and site launches, style guide, comment moderation, contributed content, social media and emerging uses.► Directed the selection, contract negotiation, and oversight of external design, engineering, content, services contractors valued at millions of dollars.

Managed large-scale initiatives such a the redesign of kqed.org as part of the "Local Life" rebrand which included multi-department strategic planning, over 10 local content partnerships, end-to-end redesign of tech stack, and complete redesign of UX and IA. Secured over $1M of in-kind donations of hardware, software, and consulting services through Silicon Valley industry partnerships to support a complete site redesign. Supervised team comprised of Interactive staff, several outside design firms, and contractors through all phases of alpha, beta and final product. Led national multi-platform series for PBS: With Eyes Open, Ocean Adventures, Springboard, China from the Inside, FRONTLINE/World.