Collette Luffman Email & Phone Number

Hertfordshire

Edincare Pumps has been established for over 25 years specialising in the manufacture, project design, sale, commission, service and repair of pumped drainage solutions.Management and co-ordination of all marketing, advertising, social media and promotional activities. Process management.Development of industry specific products from concept to completion.

London, United Kingdom

• Advise, support and mentor over 40 learners on their apprenticeships• Assess candidates to L3 and L4 awarding body standards• Provide a high quality of support guidance and actions for all learners.• Ensure all portfolios were submitted and checked in a timely manner.• Designed, developed and delivered Digital Marketing course and taught sessions• Created lecturing materials in line with OFSTED and exam board requirements

Harrow, United Kingdom

• Created and implemented the company brand across digital channels• Planned and executed web and email projects• Consulted and planned with clients to develop their digital offering• Created, developed and manage the company website• Developed the digital marketing plan for the business

Kentish Town

• Driving all marketing activity for a telecoms start-up• Created and implemented the company brand across stationary, digital, brochures and documentation• Planned and produced documentation for the business including collateral required for the sales team• Implemented the thunderhead “one correspond” solution across all documentation• Planned and developed a company overview animation• Created, developed and manage the company website• Work with agencies to develop and manage PPC and SEO campaigns• Manage the PR company relationship and on-going media plan• Developed a marketing plan based on vertical segmentation both on and off line.

• Deliver a digital website strategy for Willis Owen• Managing the website on a day-to-day basis, and ensuring that content is up-to-date and well optimised for natural search• Advise the financial adviser community with their evolving digital strategies• Project managing online campaigns from inception to delivery - Taking end-to-end responsibility for all pre and post-sale communications• To date the digital and website strategies have been written and submitted to the board. We are awaiting final confirmation of budgets, so the projects can be started

Reading, United Kingdom

- Engaged with key stakeholders from the Microsoft Business and Audience Groups (Developer, IT Pro, Servers and Tools, Public Sector, Mobile, and Security), Marketing Communications and Online Agencies to develop consistent, relevant online content, including websites, emails/newsletters and online advertising- Driven Corp. teams to influence global roll outs of projects whilst focusing on local requirements and execution. - Utilised strong analytical capabilities to solve strategic & tactical business problems - Instigated and managed local & global process improvements with agencies- Plan, Coordinate, Implement, Measure and Deliver and Optimise effective marketing communications, locally and larger globally originated campaigns- Improve email and newsletter strategy using sign-up and personalization of content. The project strategy was developed by analysing content and click through reporting, this has allowed us to redesign the newsletter and emails accordingly, which has led to high click through rates and increased subscriptions.Example projects• Creating Awareness and Changing Perceptions of Microsoft’s cloud offering to the technical audience. Included pre-event demand campaign, stand design, presentation development, round tables, customer meetings, on site social media strategy, post event follow up and website. Total reach of campaign was 3.2 million.• PROJECT TERRA (MSDN AND TECHNET) – Coordinated the global initiative to migrate existing sites into the new system, this involved content culling and a shared content model from corp.• DEVELOPER EVO LAUNCH – coordinated and managed the online event with 75,000 unique visitors to the Vista and Office launch site, with over 16,000 unique views of the keynote presentation.• DESIGNIT – A competition in its second year, the site was updated many times over the course of the competition, site included a voting mechanism to decide the overall winner - submissions went up by 67%.

- Managed day to day client & supplier relationship, including account related issues, invoicing, process planning, reporting and troubleshooting- Managed multiple projects on a local and global level, working with segmented audiences across multiple markets and countries all within a global network, including the new era campaign and the CP GTM- Scoped client objectives, deliverables and goals and devised solutions that suit the timescales and budgets- Planned, gathered requirement, scoped and implemented B2B projects and programmes for Microsoft (business groups including IW, Windows, Servers and Tools and Education)- Coordinated & project managed members of multi-sized multi-discipline teams, implemented the approved functional, design and reporting requirements- Communicated with all levels of the organisation hierarchy- Developed efficient processes on a global and local level both within the agency network and with MicrosoftProject Examples- MICROSOFT (MS) ONENOTE –The first UK viral campaign for Microsoft (winning a Cannes Silver Lion) the viral had in excess of 16 million views in the first 6 weeks.- GLOBAL MS “CONNECTED PRODUCTIVITY” - 2 PHASE CAMPAIGN – This campaign was rolled out globally through 29 subs and involved above and below the line advertising. - MS GLOBAL EMAIL CENTRE OF EXCELLENCE – Part of the virtual team involved in setting up of the global Email centre of excellence process- MS ONLINE BRIEFING PROCESS – Worked with the client to improve the online briefing process for agencies and Microsoft.- MS EDUCATION SITE – Reworked the strategy architecture of the existing site, which included segmenting the site for an improved targeted experience

- Instigated and managed client/supplier relationships driving positive results, client satisfaction and client loyalty- Reported project progress at frequent intervals to the senior management team - Managed and delivered projects through from the initial brief through to delivery (Project components including proposal/quotes scheduling, monitoring workloads of the assigned project team, managing internal budgets and preparing all project Gantt charts)- Concept creation and development of ideas- Project structuring, story-boarding, development, testing and quality control- Implementing standards based on the Prince 2 methodologies and integrating best practice into all projects, documentation and proceduresPROJECT EXAMPLES: - XEROX – Various projects includingMulti-lingual training CD ROMS, for the sales forceOnline multi-lingual campaigns for prospects and existing Xerox customers, included a Lead Management system that provides close loop feedback and reporting- THALES – Various projects including 10 stands for an international military exhibition with flash demos.- RACAL ANTENNAS – Re-brand of site after the company was taken over, and brochure creation.- EPSON – “The Epson Family” Micro site – A national competition run in the press and online.

Masters

Product Design And Business