Lead Product Designer - Vincent
An Alternative investment platform, previously an alternative investment deal metasearch engine- Collaborated with cross-functional teams to develop and design intuitive user flows, ensuring compliance with regulatory standards.- Enhanced user onboarding, reducing drop-off rates through UX optimizations.- Established a culture of Product Requirements writing, enhancing product development efficiency. - Followed regulatory compliance, collaborating closely with legal to ensure UX designs were compliant for our RIA.- Championed user-centric design, leading to a 9.5 NPS and a boost in user engagement.- Led design sprints, accelerating product development and achieving milestones.- Led the rebrand of Vincent unifying the brand in line with the new trajectory of the company- Implemented the new branding throughout the design of the UI- Worked cross-functionally with Leadership, Product, Compliance, and Engineering to develop,and iterate on product requirements that were reflected in the product.