Marketing Manager
Current- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door- Deploy successful marketing campaigns and own their implementation from ideation to execution- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis- Produce valuable and engaging content for our website and blog that attracts and converts our target groups- Build strategic relationships and partner with key industry players, agencies and vendors- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely- Oversee and approve marketing material, from website banners to hard copy brochures and case studies- Measure and report on the performance of marketing campaigns, gain insight and assess against goals- Analyze consumer behavior and adjust email and advertising campaigns accordingly
