Selected Projects:- Fractional CFO for an advertising technology company- Fractional CFO for a diversified construction company - Strategic planning for public and private investments for a large family fund- Fractional CFO for a venture backed company selling to publishers- Interim CRO for a SaaS email newsletter publishing and monetization solution- Strategy & corporate development for a large advertising data company- Digital marketing advisory for a CPG startup- Finance consultant for an AI company serving the auto and government sectors- Investment advisory for a large real estate single family residential portfolio- Private equity deal team for LBO of a public company division

Reported to the CEO and worked on a variety of strategic initiatives, principally the launch of a new business initiative to sell audience data via DSPs, independent of media. This new business is now the largest revenue contributor for the company.

Global commercial lead for AppNexus partnerships, including external supply (all SSPs), data, technology integrations, and the AppNexus cloud. Managed 14 team members in NYC and London. Over $1B of annual media spend flowed through relationships under team responsibility. Commercial lead for the launch of the AppNexus data marketplace; developed partnerships with all major companies in the data space.(description reflects final role; prior roles included other positions in business development)

Managed team responsible for all data provider partnerships.

Led publisher and partner development for Instant TV, a contextual video solution that helps web publishers increase video and advertising impressions. Instant TV is part of Zoomino.com, Inc., an advertising network with primary operations in China.

Created and managed FreshNotes, a software-as-a-service company that provided publishers and retailers with content recommendation and syndication tools. FreshNotes’ specialty was pairing niche product and news content, enabling cross-selling and deeper site engagement. As CEO, was responsible for all aspects of the business, including selling to web publishers and retailers, structuring content and distribution partnerships, directing our software development process, and managing communication with investors/advisors.

Member of team responsible for identifying, analyzing, and developing strategic initiatives within business units and at corporate.

Member of equity research team providing industry and company insight and analysis for institutional investors. Responsible for conducting primary research, analyzing news and company disclosures, creating and maintaining financial models, writing research notes and reports, and marketing opinions and strategies to the firm’s salesforce and to clients.[2002-2003] Technology: Applications & Infrastructure Software. Within team, focused on Microsoft and assisted with Oracle and Siebel.[2001-2002] Media: Advertising & Publishing. Companies under team coverage included Gannett, McGraw-Hill, Interpublic, Omnicom, New York Times Co., TMP Worldwide, and Primedia.

Founded cable television station and grew it into a leading campus media source.