As the head of the pre and post-sales analytics function for Highspot, I was responsible for synthesizing data into actionable insights through quantitative research and reporting solutions. As an adaptive leader on the Revenue Operations team I led programs across sales, marketing, services and partner functions of Highspot to improve effectiveness, increase customer retention, and bolster sales pipeline.- Lead the cross-functional development of a predictive churn model, identifying $250K in at-risk accounts and $9M in expansion opportunities within the first 3-months of launch.- Reduced churn risk for $44M in ARR through advanced reporting tools and enablement resources.- Achieved $5M in operational efficiency through go-to-market capacity modeling.- Crafted analytics tools and lead cross-function programs to increase pipeline with Global 2000 and Fortune 500 companies.- Achieved 100% adoption of the rep performance reporting suite by go-to-market leadership, enabling strategies to improve quota attainment and exceed revenue targets.

Prepared students for careers in marketing, sales, and operations through tailored and adaptive course delivery.- Achieved 90%+ course satisfaction ratings from students for 3 academic years.- Reduced course delivery costs by 50% through a standardized, scalable course structure.

Served as the lead analyst, driving revenue through advanced data modeling and operational improvements.- Reduced annual planning expenses by $100K+ through automated funnel and capacity modeling.- Improved churn forecasts by 40% using a predictive customer health model.- Tripled analytics capacity by mentoring and training new team members.- Accelerated prospect engagement by 200% by implementing sales systems that enhanced seller efficiency and real-time insights.- Directed go-to-market analytics strategy and led weekly analytics insights meetings with senior leadership.Tools: Looker, Salesforce, Outreach, Salesloft, Full Circle, Drift, Zoominfo, Google Data Studio, Microsoft Office, RStudio

As a Sales Development Operations Analyst I was responsible for the management of sales development systems and reporting. This included performance analysis, quota evaluation and forecasting, and ownership of various systemsAccomplishments:- Developed a campaign attribution model through statistical analysis and data visualization to identify what tactics and strategies have the strongest influence on closed won opportunities. - Established standard operating procedures sales enablement campaign briefs and reporting for campaign launches, saving the team significant time each week.- Regularly developed and curated data visualization and reporting toolset for individual contributors, management, and senior leadership.- Created automated workflows for reporting, data visualization, and Salesforce change requests.In collaboration with Data Scientists and Business Intelligence teams developed a predictive model for targeting of sales and marketing activity

As a marketing manager I was responsible for a wide variety of aspects of marketing strategy. For example I guided our demand generation strategy, market research, departmental finances, along with supporting public relations, content marketing, and design.From a demand generation perspective, I have established strategies leveraging content marketing and syndication distribution. As such, I have established campaigns to drive prospective clients through the marketing funnel to support our business development team in new client acquisition. In addition to campaign facilitation, I implemented Pardot and then transitioning to Marketo. This was through a combination of budgeting, technical set up, and strategy. Over the course of 2 years, I grew departmental budget through streamlined procurement processes and fiscal planning. This has included departmental spend predictions with regular adjustments to match actual spend. Furthermore, I was able to implement a budgeting process which allowed for smooth, global approval. Through implementing new strategy, I increased blog viewership by 480% and transitioned the content to a new platform. This was done through engaging with industry thought leaders, internal authors, and publications to drive traffic to the site. Finally I have provided market analysis and research for global joint venture strategy, go-to-market strategy, and product rollouts. In particular, I was able to conduct primary research for the creation of an ROI calculation tool and modeling of modal adoption of transportation in cities throughout the united states. Portfolio available upon request. ROI calculator: connect.moovel.com/roi

As an Associate Marketing Manager for moovel North America I coordinated a variety of marketing functions. These functions include: marketing automation, market research, and provided support to product marketing manager for launches, new features, and system updates. In this role, I work closely with an international team and aided in the joint venture activity with BMW. Notably as an associate marketing manager I was responsible for the implementation of a variety of pieces of technology. First I was responsible for implementing the marketing automation tool, Pardot. This included coordination across global stakeholders and GDPR laws. Second, I had the opportunity to introduce business intelligence software, Tableau to the firm. With this, I set up dashboards and heat maps for client organizations and reporting. Finally, I coordinated our CMS for blog management and transitioned the hosting of the blog which required approval from global shareholders and transition of content to domestic servers.

While serving as a Market Research Analyst, I had the opportunity to conduct industry thought leadership, lead generation and tracking, search engine marketing and optimization, and campaign management.

As the Market Research Analyst of the Health and Safety Institute (HSI), my objective is to advise HSI management in marketing related decisions while staying abreast to market trends, buying behavior, and industry current events. At time of my hire, my primary responsibilities were collecting, cleansing, interpreting, and analyzing quantitative and qualitative data surrounding our customer base across the various lines of business. Tasks associated to this objective include, but are not limited to price modeling, customer profile segmentations, and what-if scenarios. As part of the Insights and Innovation team, I work closely with the Product Marketing Manager to determine best courses of action for go-to-market features and system design. I was involved in a wide variety of duties at HSI. These include but are not limited to:• Launched and manage business analytics for various lines of business through online BI platform. • Designed and implemented analysis studies of customer profiles, industrial segmentations, and pricing models. • Survey and connect with customer base to determine preference, test feature development, and to predict adoption levels• Manage online inbound lead attribution and reporting. • Coordinate all SEO/SEM efforts for www.safetec.net • Manage website, employee portal, online signage storefront, and operations/vendor user group website. • Report website and digital performance.• Coordinate demand generation efforts through digital, print, and event advertising.• Cleanse system data to answer various business strategic questions.