Collin Brideau Email & Phone Number

Art DirectionWhen taking your audience from interest to action, good storytelling is imperative. I use play, exploration, and questioning as tools to look beyond the most recent trends and uncover a story that speaks to audiences, not at them. Incorporating this approach into creative strategy has ensured that campaigns I have developed for clients such as the U.S Department of Transportation can span an omnichannel universe, and perform just as well as they delight. Results-Driven Campaign DevelopmentWhile developing creative campaigns for clients such as ACLU, Geisinger Health System, and the U.S. Air Force, my focus extends beyond arbitrary indicators such as likes and shares. I recognize audience research, behavioral data, and analytics as essential tools to develop strategy and drive a creative approach that will deliver tangible results and communicate the brand promise. In industries that are constantly changing, these research tools are indispensable to me when it comes to developing agile digital and social media campaigns that allow for further optimization after deployment. Identity & BrandingOur personal beliefs inform the way we experience the world, and also shape it into what we want it to be. Changing individual beliefs can be an impossible task, but a successful brand identity can find an authentic intersection between your brand promise and your consumers’ beliefs. While developing comprehensive brand packages for clients like the Mechanical Service Contractors of America and Carpenter’s Shelter, I deconstruct brand positioning, personality, and relevance to inform a cohesive look and feel that helps turn customers into believers. Event Marketing & Experience DesignWhether virtual or in-person, each successful event begins with a compelling strategy that encourages attendees to engage and learn, and culminates with an unforgettable experience that drives them to take action. While providing campaign design and event marketing services, I take special care to identify essential content and messaging, so that it can be woven into a cohesive story and supplemented with a visual approach that feels seamlessly integrated. From pre-event promotion to post-event strategy, I enjoy dissecting previous event campaigns I have developed for annual event clients, and leveraging insights to continually elevate my creative approach each year through innovative and critical thinking.