I believe it's a tragedy for any company to possess a transformative product or service that can improve people's lives, yet see it underutilized due to a failure in articulating its value in solving customers' pain points.This passion has been shaped from my diverse backgroundI grew up in Zambia, which gave me a unique perspective as a third-culture kid. With my love for the Deaf community, I moved to Michigan and earned a BA in American Sign Language Interpreting.In 2017, to support my education, I launched a venture that offered a piece of Africa to the world through intricate wood-burned artworks. This journey didn't just bring art to people; it sharpened my entrepreneurial and marketing acumen.In 2021, my path crossed with HailTrace, a pivotal weather data service that empowers contractors to locate clients affected by weather damages. What started as contract work blossomed into a pivotal role as their Product Evangelist.Now, I channel all my skills to forge a coherent marketing framework for the company, developing affective education tools for customers and employees alike, advise on new product development, and ensure a stellar customer experience, turning our patrons into raving fans.