- Manage client PPC/Paid Media accounts, ensuring best practices are implemented (with a dash of testing for new opportunities). - Executes the onboarding process for new clients. This includes Google Tag Manager & GA4 configuration, client research and campaign creation, as well as client comms. - Responsible for communicating transparent performance reporting on a monthly, quarterly, or ad-hoc basis to both agency clients, and Commonstate clients.

- Own & execute all paid media and website reporting.

- Executes paid media for strategic digital communication initiatives (i.e., recruitment + business development) through multiple channels including LinkedIn, Facebook, and Google- Reverse engineer ICP LinkedIn profiles to develop hyper-relevant audiences within LinkedIn Campaign Manager- Create dashboards and visualizations, in Looker Studio, for use in stakeholder reporting.- Deploy web tags via Google Tag Manager that capture web behavior and help measure the impact of paid & organic campaigns

- Devise, implement, track, analyze, and optimize Google Search Campaigns and Paid SocialCampaigns. (i.e Facebook + Instagram)- Ideate and produce video content (2 separate video series) which included writing scripts,filming, editing, & delivering the final product for use in B2B marketing. (i.e. email & socialcampaigns)- Improved Amazon return on ad spend from 2x MoM to 5x MoM.- Improved Facebook return on ad spend from 1.5x MoM to 3.7x MoM.- Managed an annual budget of $70k across Facebook, Amazon, and Google Ads.- Handle customer messages via the Amazon Seller Central application.- Craft A+ Content for Amazon product detail pages that differentiated our eCommerce offers.- Manage email marketing campaigns for eCommerce channels and B2B business.- Write bi-weekly blogs on topics related to our industry (industrial sign manufacturing) for use in social media and emails.

- Create compelling video and photo content for social media platforms- Evaluate analytics to determine growth strategy for social media platforms - Increase valuable engagement via the establishment of a brand personality on Facebook - Create and manage Google Ads- Evaluate web metrics via Google Analytics to determine campaign results and optimization needs- Create creative for Google Display Ad campaigns- Delegate sales representatives to their respective conferences

Print Design*- Worked with marketing director to ensure cohesive branding throughout all print media - Developed all print materials (i.e. displays, brochures) for use at conferences- Collaborated with sales representatives to update all copy and design elements for tour brochures that were used to garner new business- Assisted marketing director with messaging strategy and creative for Google Ads campaign - Corresponded with print shops and made sure creative was print ready