Collin Moore Email & Phone Number

El Segundo, Ca, Us

• Planning, developing, and implementing comprehensive strategies while partnering with other channel managers to develop our client's full-funnel approach• Serving as the tactical expert on accounts, leading by example for the greater department• Mentoring and coaching junior team members by leading various trainings• Managing multiple areas of client campaigns, including strategy development, campaign execution, community management, analytics, and reporting across SEO, paid search, paid social and email marketing• Providing client support through phone and email communication, meetings, consultation, problem solving, and monthly campaign reporting on work completed and goal-centered metrics• Creating extensive SEO-optimized website content, ensuring quality and consistency with appropriate writing styles, including homepages, internal landing pages, blogs, and social media content• Executing SEO initiatives, including site audits, keyword analysis, competitive analysis, on-site code implementation and optimization, local listing development, and link building• Creating and managing ongoing optimization efforts of Paid Search campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion and keyword strategy based on performance history• Creating and managing ongoing optimization efforts of Paid Social campaigns, including daily budget monitoring, bid management, audience planning, creative, and full-funnel conversion strategy based on performance history.• Crafting messaging and engagements in line with campaigns, brand, and platform to support flow of new content to social channels

El Segundo, Ca, Us

• Managing multiple areas of client campaigns, including strategy development, campaign execution, community management, analytics, and reporting across SEO, paid search, paid social and email marketing• Providing client support through phone and email communication, meetings, consultation, problem solving, and monthly campaign reporting on work completed and goal-centered metrics• Creating extensive SEO-optimized website content, ensuring quality and consistency with appropriate writing styles, including homepages, internal landing pages, blogs, and social media content• Executing SEO initiatives, including site audits, keyword analysis, competitive analysis, on-site code implementation and optimization, local listing development, and link building• Creating and managing ongoing optimization efforts of Paid Search campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion and keyword strategy based on performance history• Creating and managing ongoing optimization efforts of Paid Social campaigns, including daily budget monitoring, bid management, audience planning, creative, and full-funnel conversion strategy based on performance history.• Crafting messaging and engagements in line with campaigns, brand, and platform to support flow of new content to social channels

Dallas, Tx, Us

• Creating and managing paid search accounts/campaigns via various paid search marketing platforms including, but not limited to: Google Ads®, Bing Ads®, and Google Local Service Ads• Managing Search and Remarketing advertising campaigns across multiple clients• Enhancing performance through testing efforts across campaigns such as A/B testing, bidding optimization, campaign settings, etc.• Managing ad spend totaling over $600,000 per month, with monthly budgets ranging between $25,000 and $250,000 per client• Monitoring account performance and budget goals for assigned clients • Maintain the in-house reporting platform and providing monthly performance reports for clients • Managing tasks within our project management & collaboration platform• Working with internal departments to communicate campaign results and developing strategies to achieve client’s goals• Communicating with clients via email, Zoom, and in-person meetings to discuss strategy, goals, results, and handle client requests

• Trained five new employees how to operate ice shaver and cash register, engage properly with customers, mix flavors, and ensure all inventory is properly stocked (Seasonal: May through September)• Created and operated Facebook & Twitter pages, engaging with customers (social media marketing)• Supervised day-to-day operations, managed special events, and interacted with customers daily

• Wrote content for 10 different clients, utilizing long-tail keywords for digital customer acquisition and search engine optimization (SEO)• Edited and created video content for 4 different clients• Content marketing: produced 40+ articles for 10 clients that were able to rank on search engines

Bachelor Of Science - Bs, Marketing

Business Administration And Management, General