Conceived and constructed the entire digital presence (paid and organic social media) for Punchup Live through product launch, resulting in millions of visits to their website.Regularly consult with Punchup’s high-performing stand up comedy clients (i.e. Sam Morril, Mark Normand, Joe List, Chad Daniels and more) on their social media presence and audience conversion rates.Work in tandem with top comedy management for digital approaches to comedy special drops on Netflix, Amazon Prime, Hulu, and more.

Develop robust, 360 campaign strategies for new client acquisitions and RFP pitches for Netflix, Hulu, MAX, FX and more.Create a structural, strategic base for the creative team to build upon using competitive insights, audience research, trendspotting and white space exploration.Present the strategy section to executive decision-makers at top studios and establish the authoritative tone for the rest of the team pitch.

Brands I worked on:•Niantic Labs (Pokémon GO, 8th Wall, Lightship ARDK, Peridot, Pikmin Bloom, Ingress Prime)•Sony TV (Seinfeld, King of Queens, The Nanny)•Mattel (Masters of the Universe)•ZeroCool Trading Cards•AARP (Member Benefits)

Led strategy team through new client acquisition, from brand conception and identity building, through campaign launch and performance monitoring.Produced hundreds of short-form digital video assets and long-form media cutdowns, then oversaw the full video execution from ideation to post-production. Combined organic and paid strategies to build loyal online communities.Performed regular in-depth performance data analysis and convert to digestible reports for client presentations.

Developed go-to-market strategies for multiple newly created brands. Used audience research and competitive insights to lead content, website, and messaging ideation.Served as project manager between production, design, and general marketing team to maintain brand vision throughout product roll-out.

Led YouTube strategy and channel management on the Mattel accounts for American Girl, Mattel Action, and Jurassic World.Grew managed channels by over 300K new subscribers and reached over 70 Million views in under 6 months. Conceptualized and launched 8 premium YouTube series, each achieving millions of views. Created regular comprehensive performance reports on channel performance, KPI success, UGC impact, and the competitive landscape.

Managed a team covering 10+ brands' organic and paid social media accounts (Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn, & Snapchat).Produced/edited original photos, video, and creative copy.Coordinated with 100+ influencers/affiliates.

Pursued leads for website design and development.Served as project manager on multiple accounts.Reported on performance using Google Analytics & Shopify Analytics.

Produced 50 comedic sketches for YouTube and other online platforms.Launched a brand new channel which achieved 20+ million organic views in just over 1 year.Coordinated with dozens of YouTube influencers across 10 countries.