Collin Bruce Email & Phone Number

Santa Clara, Ca, Us

San Jose

Along with a friend and partner I have started a non-profit called Community Cycles of California, CCofCA. After our years working in the non-profit and bike arena, we know that for low-income families, people without housing, refugees, veterans, and other disadvantaged groups, bicycles are more than an essential means of transportation to places of employment. Bicycles also confer intangible assets like confidence, resourcefulness, and independence. They provide a sense of agency that enables… Show more Along with a friend and partner I have started a non-profit called Community Cycles of California, CCofCA. After our years working in the non-profit and bike arena, we know that for low-income families, people without housing, refugees, veterans, and other disadvantaged groups, bicycles are more than an essential means of transportation to places of employment. Bicycles also confer intangible assets like confidence, resourcefulness, and independence. They provide a sense of agency that enables people to play an active role in their lives and their community. Our Community Cycles of California interns have faced major obstacles in regaining the ability to support themselves and getting that second first job, the stepping stone to earning a livable wage in Silicon Valley. We created CCofCA to provide our interns with vocational training and transitional employment. In our social enterprise bicycle retail and service shops, they can establish an employment record of 3, 6, 12 months, or longer, and we’ll provide active references when they are ready for work in the community.Our goal is to raise the quality of life in our corner of the community. Show less

Bringing 25+ years experience in Marketing, Business and Partner Development and Sales in the IT industry CB & Associates strength is creating the transition from technology to product to solutions to sales using a very sales focused view of issues and a overall view of where we are and how to achieve your exit strategy. A thorough knowledge of the Product, Alliance and Marketing process allows the creation of compelling materials during all aspects of the product cycle. My sales experience… Show more Bringing 25+ years experience in Marketing, Business and Partner Development and Sales in the IT industry CB & Associates strength is creating the transition from technology to product to solutions to sales using a very sales focused view of issues and a overall view of where we are and how to achieve your exit strategy. A thorough knowledge of the Product, Alliance and Marketing process allows the creation of compelling materials during all aspects of the product cycle. My sales experience enables me to create programs and materials that are sales focused built around solution and consultative concepts. I believe that Marketing’s job, at its most fundamental level, is to simply create a reason for a sales person, be it a real person, your web site, a partner, etc. to talk to a customer or prospect and if that goal is achieved then there is every opportunity to close a sale.CB & Associates brings these skills and energy to small startup companies, new divisions or departments in Global 1000 environments and VC start up management teams.Contracts at various companies: VP Marketing, IT and Facilities as an Encore Fellow for the Humane Society Silicon Valley. Initiated multiple programs within Marketing and IT.• VP Sales and Marketing at Continuent, Inc. Built pipeline and expanded EMEA sales performance while implementing customer projects. • Drove completion of contracts for CrimeFreeze, MindTime Inc. and Pendata Solutions that were aimed at creating corporate infrastructure, sales strategies, and marketing plans.• Oversaw staffing exercises in collaboration with executive leaders. Show less

San Jose, Ca

Responsible for working with and organizing volunteers and all programs associated with their activities. Also manage corporate and community initiatives and creating new programs to grow involvement and donations from these areas.

Santa Clara, Ca

• Managed and updated various programs and presentations around the Data Center Refresh and Optimization effort, initiating quarterly reviews and updates; updated with a business focused not a technology focus. Supported updates across 3 generations of Intel Xeon E5 & E7 Processors, Enterprise class SSDs and network infrastructure to create coordinated value propositions with industry partners to create “SW & HW Better Together” stories.• Built out new “short term” programs to compliment… Show more • Managed and updated various programs and presentations around the Data Center Refresh and Optimization effort, initiating quarterly reviews and updates; updated with a business focused not a technology focus. Supported updates across 3 generations of Intel Xeon E5 & E7 Processors, Enterprise class SSDs and network infrastructure to create coordinated value propositions with industry partners to create “SW & HW Better Together” stories.• Built out new “short term” programs to compliment the longer term strategic sales and technology efforts. Show less

Santa Clara, Ca

• Managed and built out three key programs within PCCG central marketing: HiTech Flight Loaner program, Early Availability Program, and development, build out, and testing of the UXDownload website.• Worked across multiple departments to collect all UX products for the website and Download Bar at ISMC. • Built out country specific groups of products and developed multiple options for getting code to participants.

Santa Clara, Ca

Bringing natural, intuitive and immersive user experiences to market with Intel's Perceptual Computing Group as a marketing manager focused on Voice Components and surrounding ecosystem. The Perceptual Computing Group focusing on compelling, natural, human-to-machine experiences across all devices: phones, tablets, PC's, TV's, etc. The key areas of focus include 3D imaging, voice and speech, biometrics, emotion recognition, augmented reality, and associated technologies.

San Jose, Ca

Responsible for all outbound marketing, events, advertising, web site design, copy writing, press release creation and lead generation globally. Represent MontaVista on the GENIVI Marketing Council and Yocto Advocacy Team. Part of GENIVI OSS project planning team for GENIVI to drive adoption and engagement of member and non-member companies. Re-built MontaVista’s collateral and outward image, and presence including the web sites, collateral and sales training to position platforms and Solutions… Show more Responsible for all outbound marketing, events, advertising, web site design, copy writing, press release creation and lead generation globally. Represent MontaVista on the GENIVI Marketing Council and Yocto Advocacy Team. Part of GENIVI OSS project planning team for GENIVI to drive adoption and engagement of member and non-member companies. Re-built MontaVista’s collateral and outward image, and presence including the web sites, collateral and sales training to position platforms and Solutions rather than pushing technology and product to showing how we solve problems. Reviewed, selected, implemented and designed a full Marketing Automation program utilizing Marketo and SalesForce.com. Show less

Hitachi is a leading global electronics company with consolidated revenues of $86.8 billion. EBG is a new group within Hitachi selling an Embeddable database. • created vertical market solution messaging around specialized geospatial search capabilities for the automotive infotainment, handset and set top box markets.• Act as the industry spokesperson to the press, analyst community, and in industry speaking engagements including trade shows.• Implemented CXO introduction program… Show more Hitachi is a leading global electronics company with consolidated revenues of $86.8 billion. EBG is a new group within Hitachi selling an Embeddable database. • created vertical market solution messaging around specialized geospatial search capabilities for the automotive infotainment, handset and set top box markets.• Act as the industry spokesperson to the press, analyst community, and in industry speaking engagements including trade shows.• Implemented CXO introduction program for sales.• Developed and designed OSS program for Entier DB focused on cellular phone business and introduced management to LiMo foundation to evaluate if Hitachi should join as an Associate Member. Show less

A global company that marketed a high availability relational database to Telco and network infrastructure and IP-switch companies.• reversed a declining revenue trend to a growth of 25% from $8.5M to $10.6M.• utilized information and input from key customers and sales to better articulate SolidDB’s capabilities and benefits and to guide next generation of product and change in service and support strategies.• worked with team on implementing OSS product and marketing program… Show more A global company that marketed a high availability relational database to Telco and network infrastructure and IP-switch companies.• reversed a declining revenue trend to a growth of 25% from $8.5M to $10.6M.• utilized information and input from key customers and sales to better articulate SolidDB’s capabilities and benefits and to guide next generation of product and change in service and support strategies.• worked with team on implementing OSS product and marketing program around an open source derivative of in-memory DB.• alliance marketing, built partnership and business relations ensuring SolidDB was integrated into the HA platforms of IBM, Sun and HP.• responsible for driving the creation of demonstrations highlighting SolidDB that became the defacto standard for showing server performance at 5 of Solid’s 7 hardware partners.• Solid’s representative on SAF, Service Availability Forum, the industry standards group for high availability Telco networks. Show less

Initiated and developed strategic relationships at EVP level in business and IT groups at identified target companies, such as GE, State Farm, Charles Schwab, and Wells Fargo, closing $4M+ in sales in 2003/4 and built sales pipeline of $8M for missionary-phase solution. Identified and signed channel partners for the first time in USA. Trained partner sales and technical staff and supported creation of unique marketing value-add statements pertaining to each.

Transitioned and evolved J Frank, a consulting company to Chordiant Software, a CRM & Internet applications company selling fully integrated, enterprise class solution. Helped grow the company from $10M annual sales to a run rate of $100M/year. • Built and Supervised a marketing staff of 16, including product marketing, product management, corporate, Marcom and PR. Direct marketing evolving to 50/50 direct/channel. • Strategic vision: Identified new strategic markets for our product… Show more Transitioned and evolved J Frank, a consulting company to Chordiant Software, a CRM & Internet applications company selling fully integrated, enterprise class solution. Helped grow the company from $10M annual sales to a run rate of $100M/year. • Built and Supervised a marketing staff of 16, including product marketing, product management, corporate, Marcom and PR. Direct marketing evolving to 50/50 direct/channel. • Strategic vision: Identified new strategic markets for our product in 5 key areas. • Drove branding, positioning, and launch of Chordiant. Lobbied analyst community to create new niche for Chordiant: Enterprise Relationship Management. Defined product roadmap and MRDs for product lines.• Alliance Marketing, served as Chordiant evangelist to recruit key SI partners: EDS, Accenture & IBM. • Active in selling efforts at CXO level to strategic accounts: FirstUSA, MetLife, Canadian Tire Acceptance Limited, GM OnStar.• Defined sales process and deliver lead generation programs. Show less

Director of Marketing, Communications GroupManager Sales Support, Communications GroupSales Executive, Mid-West RegionNational Sales Manager, UK, Communications ProductsSenior Sales Executive, Peripheral Products

Principles & Techniques Of Fundraising

I have had the pleasure of working with Collin Bruce in Principles and Techniques of Fundraising class this week. He has been quick.

Btech, Applied Physics

Education record