Collin Craig Email & Phone Number

Cleveland, Ohio, United States

• Identified new key accounts through market research. • Collaborated with technical and engineering teams to provide strategic solutions for prospects and customers.• Managed and strengthened existing customer relationships maximizing sales volume.• Developed sales plans to meet and exceed annual KPIs.• Conduct customer product demonstrations and corporate presentations to C-level management.

Cleveland, Ohio, United States

Hired to build infrastructure and grow US territory including key account growth and relationships. • Promoted to Directing Manager for operations and sales in North America, annual sales of $1M USD. • Initiated Distributor Program to help broaden sales reach in new market. • Built startup infrastructure and key account growth and relationships. • Streamlined the sales and technical teams for high impact performance allowing for immediate growth.• Negotiated multi-year contracts with target key accounts in the region leading to new business growth.• Generated annual sales plans by sub-markets to support the company's financial and sales goals.• Developed and implemented SoMe (social media) content designed specifically for target markets to build brand awareness in North America.• Managed commercial and technical needs of existing customers.• Implemented new CRM software (Zoho) for North American sales team.

DST is an exciting company that is growing in North America and Globally with it's innovative approach and world class chemistries being used in the manufacturing market for cleaning, derusting, deburring and passivation.

Cleveland/Akron, Ohio Area

Managed a territory across five states and 80+ customers with annual sales of $6.5M (OH, KY, MI, IN, IL).• Regularly exceeded yearly budget; $1.1M (17%) increase in final year. • Introduced premium product line in 2019 with initial growth of $700K.• Managed multiple distributors through technical product training and customer support.• Provided value to new and existing customers through technical support and premium products.• Identified market share potential and forecasted future market trends for the Great Lakes region.• Documented cost savings and technical training for products and equipment.• Developed strong customer relationships with strategic key accounts which helped in contract negotiations.

Cleveland/Akron, Ohio Area

Massillon, Ohio

• Managed a territory of 18 stores with monthly sales of $228,000 USD [Target, Giant Eagle,Walmart]. • Managed territory service representatives.• Coached, developed and managed merchandisers to maximize service and productivity.• Responsible for variable labor budget.• Forecasted weekly and monthly sales volumes and merchandising needs for territory.• Developed strong customer relationships and negotiated with store managers to achieve win-win results.

Cincinnati, Ohio Area

This management position included controlling inventory levels, dealing with vendors, and quickly reacting to sale movement in the fast-paced grocery world. Furthermore, I analyzed market trends, created forecasts, and bought inventory accordingly. Was responsible for both the dry and frozen grocery categories. In addition to inventory management, I was also responsible for managing procurement specialists within a variety of vendors.Responsibilities:• Managed 12 M USD inventory. - 260 stores - Memphis and Denver divisions. - 5,000 + sku’s.• Managed a variety of vendors and procurement specialists.• Calculated forecasts based on historical movement and price points. Key Accomplishments:• Built lasting relationships with large global companies such as Nestle, Unilever, Procter & Gamble, Kraft and McCain Foods. - The depth and scope of these relationships provided me with a unique perspective and this knowledge made me more effective at my job.• Provided a service level of 98.32% for all ad merchandise surpassing department goal of 97.5%. My high service levels supported and accelerated the implementation of the sales plan.• Learned to augment the RETEK Demand Forecasting software with parochial exceptions. By increasing my cultural awareness and sensitivity I was able to adjust the forecast to support the sales plan.• Mastered the U.S. / Kroger supply chain and logistical system required to support the weekly advertising campaigns