Collin Douma Email & Phone Number

New York, Ny, Us

Woodstock, Ny, Us

As the Principal Consultant at Collin Douma Consults, I partner with leading B2B and B2C organizations to drive digital transformation, craft impactful brand strategies, and harness emerging technologies to achieve measurable business growth. My work spans diverse industries, offering tailored solutions to complex challenges.Notable achievements include:• Supporting Dell Technologies with AI-focused campaigns and developing client education programs on effective creative briefing and consumer insight identification.• Guiding Borealis AI, the AI research division of RBC Bank, in strategic brand development.• Providing actionable digital transformation strategy for Mohegan Sun Resorts, MetLife, and other forward-thinking organizations.I also specialize in leading workshops and seminars on storytelling, brand strategy, and leveraging advanced technologies, including AI, helping marketers stay ahead in a rapidly evolving digital landscape. In addition, I serve as a keynote speaker, having shared insights at over 40 global conferences.This role allows me to combine decades of expertise with my passion for innovation, empowering brands to connect authentically with their audiences while navigating the complexities of today's digital age.

New York, New York, Us

At VML, I served as Executive Director of Brand Strategy & Insights, leading transformative initiatives across diverse industries for global and national clients. My work focused on building impactful strategies, integrating advanced technologies, and delivering measurable business outcomes. Notable achievements include: - Amtrak: Crafted the Passenger’s Bill of Rights, a key element in enhancing customer trust and engagement, and spearheaded campaigns showcasing Amtrak’s sustainability efforts and coast-to-coast service offerings. - Dell Technologies:Developed the "Pan Dell" master strategy for the global 360 campaign, "Welcome to Now." This included a complete redesign of the master brand visual identity (VisID), 360 go-to-market communication strategies, social media foundations, and the multi-year global advertising campaign.- Ford Pro: Developed the foundational brand strategy that positioned Ford Pro as an essential partner for business owners, highlighting its innovative services and solutions. I collaborated with cross-functional teams to deliver data-driven insights, ensuring strategies were both innovative and aligned with client goals. My ability to connect brand purpose with consumer needs consistently positioned my clients as industry leaders. This role allowed me to merge strategic thinking with creative innovation, driving results that shaped client narratives and inspired audiences across multiple channels.

New York, New York, Us

As Head of Strategy at Taxi, I spearheaded the development of integrated strategic offerings, driving impactful brand transformations and significant business growth. My work centered on crafting innovative strategies, aligning creative execution with brand objectives, and fostering client relationships that delivered measurable success. Notable achievements include: - Evian Water: Authored the global brand ladder, creating a cohesive framework that unified brand messaging and guided global marketing initiatives. - Nerds Candy: Developed a breakthrough brand strategy that positioned it as the fastest-growing and most profitable brand within Ferrara's portfolio, solidifying its market leadership. -Agency Growth: Led new business initiatives that resulted in a 10x revenue increase for the agency, expanding its client portfolio and industry influence. In this role, I lead strategy with several Integrated Agency Teams (IAT) to deliver strategies rooted in actionable insights and creative innovation. By aligning brand vision with audience needs, I consistently delivered results that elevated client brands and reinforced Taxi’s reputation for strategic excellence. This experience highlights my ability to integrate strategy, creativity, and business acumen, driving both brand success and agency growth in competitive markets.

New York, Ny, Us

As EVP, Global Account & Strategy Director at OMD Worldwide, I led the global media strategy and operations for Hasbro across 40+ iconic brands, including Star Wars, Marvel, and Transformers, in 37 markets. This role encompassed overseeing a team of 250+ professionals, driving strategic innovation, and delivering measurable results for one of the world’s leading entertainment companies. Notable achievements include: -Industry Leadership: Pioneered the first-ever global media relationship for a children’s brand, achieving over $200M in media savings while setting a new standard later adopted by competitors like LEGO and Mattel. – Digital Transformation:Increased Hasbro’s digital media budget allocation from 20% to 80% without compromising core storytelling assets, driving 16 consecutive quarters of business growth. - Franchise Growth:Delivered cohesive global strategies for flagship brands like Star Wars, Marvel, and Transformers, ensuring market alignment and maximizing impact through localized insights. In this role, I combined a passion for storytelling with data-driven decision-making, modernizing Hasbro’s media strategy while supporting its iconic franchises. My ability to navigate complex global operations and drive transformative outcomes positioned Hasbro as a leader in the digital space for children’s brands. This experience reflects my strength in managing large-scale teams, integrating innovation into global strategies, and delivering sustained business growth in a competitive industry.

New York, New York, Us

At Publicis New York, I led global brand strategy for Procter & Gamble’s oral care portfolio, including Crest, Oral-B, and Scope. My role focused on driving innovative strategies, enhancing consumer engagement, and delivering measurable growth.Key accomplishments:Real-Time Innovation: Developed the P&G Newsdesk, a pioneering social media monitoring tool that enabled real-time trend analysis and improved consumer engagement.Global Market Research:Conducted in-depth consumer research in Brazil, USA, and Asia, translating insights into impactful global campaigns.Strategic Leadership: Directed a multidisciplinary team of strategists and data analysts to develop forward-thinking growth strategies for P&G brands.This role showcased my ability to integrate consumer insights, real-time data, and strategic innovation to strengthen global brand positioning and market relevance.

New York, Ny, Us

At BBDO New York, I led global brand and digital strategy for BBDO's largest clients, leveraging consumer insights, trend analysis, and impactful storytelling to drive engagement and business success. My work consistently delivered measurable outcomes and reinforced brand leadership.Key accomplishments:• Directed the global launch strategy for Gillette ProGlide, which achieved 50% target awareness through earned social media strategy before the first ad aired and the fastest to $1bn brand valuation in P&G history. Played a pivotal role in new business development, securing high-profile clients like Emirates Airlines, and Visa.Was tapped by Marc Pritchard, P&G CMO, to lead strategy for cross-agency/holding company special creative assignment at Cannes.This role highlights my ability to integrate innovative strategy with creative execution, delivering transformative results for leading global brands.

New York, Ny, Us

At Proximity BBDO, I spearheaded social media strategy and digital innovation for high-profile brands, delivering award-winning campaigns and driving measurable business outcomes. My work focused on integrating social media into brand narratives to enhance engagement and consumer connection.Key accomplishments:• Established several key clients in the social media space by developing social strategies, tone of voice (TOV), posting and response protocols, and more. Clients included M&Ms, P&G Gillette, and Mitsubishi Motors.• Led the Cannes-winning “Find Red” campaign for M&Ms, creating a highly engaging digital experience that put M&Ms characters on the social media map and resonated globally.• Positioned Proximity BBDO as a leader in social media strategy, blending creative storytelling with cutting-edge digital platforms.This role solidified my reputation as a digital strategist with a deep practical understanding of using social media to amplify brand presence and drive results.

Dearborn, Michigan, Us

Emerging Technology Consultant - Social Media Transformation2007 - 2008Played a pivotal role in establishing comprehensive PR, marketing, and HR guidelines in Social Media.Led the successful launch of Ford's inaugural social profiles and initiated influencer engagement strategies.Trained executives on the use and operations of social media.

Toronto, On, Ca

At McCann Canada, I played a pivotal role in shaping digital and creative strategies for leading brands, driving innovation in the early days of digital marketing. Honored by agency executives with the "Agency Disruptor" award for pushing the agency and their clients into the social media space. My work combined creativity with technology to deliver engaging consumer experiences and measurable business outcomes.Key accomplishments:- Led creative teams on groundbreaking campaigns for General Motors, including innovative projects for Pontiac, Buick, and GMC.- Developed Automotive's first branded podcasts, “Aesthetic Intent,” which became a top-ranked podcast on iTunes.- Created a multiplayer banner ad game for Coca-Cola, driving over 70% of iCoke.ca CRM site registrations, showcasing early experimentation with interactive media.- Directed cross-channel campaigns and user experiences that elevated brand engagement and loyalty for iconic clients like Coca-Cola and Nestlé.This role cemented my reputation as a pioneer in digital marketing, combining innovative ideas with emerging technologies to drive results for clients.

Toronto, On, Ca

General Motors and Coca Cola Business

London, London, Gb

Before joining the ad game, my career was rooted in creative innovation across diverse design, animation, and digital marketing roles. Starting as a media artist and UX designer, I contributed to a dozen award-winning educational CD-ROM titles and helped design North America’s first online banking interface for Canada Trust.Key accomplishments include:Leading interactive design projects for Sears, Timothy’s World Coffee, and Singer, driving early e-commerce growth.Developing educational and creative content for brands like Owl Magazine and McClelland & Stewart.Serving as Chief Animator and Designer on projects like the Nikolai Adventures TV proposal and CD-ROM series.Freelance traditional animation on the "Arthur" animated series and digital illustrations for CBC Suzuki's Nature Quest. These experiences, supported by my education in Animation and Design from Algonquin College and Human-Computer Interaction at the University of Toronto, laid the foundation for my expertise in digital transformation, user-centric design, and creative storytelling.

Certificate, Applied Generative Ai For Digital Transformation

Certificate, Gamification In Business

Certificate, Human Computer Interaction

Associate'S Degree, Animation