Collin Douma

Collin Douma Email and Phone Number

VP of Marketing @ Kore Infrastructure
New York, NY, US
Collin Douma's Location
New York, New York, United States, United States
Collin Douma's Contact Details
About Collin Douma

As a seasoned leader in digital transformation and brand strategy, I have spent over two decades helping global organizations achieve growth, efficiency, and innovation. From launching award-winning campaigns to pioneering strategic initiatives, my career has been defined by a passion for storytelling, technology, and consumer insights.I thrive at the intersection of creativity and strategy, applying my expertise to deliver measurable results for iconic brands like Coca-Cola, Hasbro, Dell Technologies, Amtrak, and Ford. Whether leading global teams of 250+ professionals, drafting transformative documents like Amtrak’s Passenger’s Bill of Rights or driving digital evolution at Hasbro, I bring a track record of success that spans industries, markets, and disciplines.Key achievements include:- Global Innovation: Spearheaded an industry-first global media relationship for children’s brands, achieving over $200M in savings and increasing digital transformation from 20% to 80% of media investment.- Creative Excellence: Delivered award-winning campaigns such as the Cannes-winning "Find Red" for M&Ms and a top-ranking podcast for General Motors.- Brand Transformation: Developed sustainable, purpose-driven strategies for brands like Amtrak, positioning them as modern, eco-conscious consumers.- Thought Leadership: Frequent keynote speaker and workshop facilitator on digital transformation and brand strategy, having presented at over 40 global conferences and events.Beyond my executive roles, I run a consultancy supporting B2B and B2C marketers in crafting creative insights, implementing advanced technologies, and building effective strategies. Recent highlights include AI-focused campaigns for Dell Technologies and brand strategy for Borealis AI, the research division of RBC Bank.With certifications in Generative AI for Digital Transformation from MIT and Gamification from Wharton, I stay at the forefront of emerging trends, ensuring that my clients benefit from the latest innovations.I am passionate about helping brands navigate the complexities of the modern digital landscape, creating strategies that connect, inspire, and deliver. If you’re seeking a collaborative partner to drive growth and transformation, let’s connect!

Collin Douma's Current Company Details
Kore Infrastructure

Kore Infrastructure

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VP of Marketing
New York, NY, US
Collin Douma Work Experience Details
  • Kore Infrastructure
    Vp Of Marketing
    Kore Infrastructure
    New York, Ny, Us
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  • Collin Douma Consults
    Digital Transformation, Marketing And Brand Strategy
    Collin Douma Consults Jun 2008 - Present
    Woodstock, Ny, Us
    As the Principal Consultant at Collin Douma Consults, I partner with leading B2B and B2C organizations to drive digital transformation, craft impactful brand strategies, and harness emerging technologies to achieve measurable business growth. My work spans diverse industries, offering tailored solutions to complex challenges.Notable achievements include:• Supporting Dell Technologies with AI-focused campaigns and developing client education programs on effective creative briefing and consumer insight identification.• Guiding Borealis AI, the AI research division of RBC Bank, in strategic brand development.• Providing actionable digital transformation strategy for Mohegan Sun Resorts, MetLife, and other forward-thinking organizations.I also specialize in leading workshops and seminars on storytelling, brand strategy, and leveraging advanced technologies, including AI, helping marketers stay ahead in a rapidly evolving digital landscape. In addition, I serve as a keynote speaker, having shared insights at over 40 global conferences.This role allows me to combine decades of expertise with my passion for innovation, empowering brands to connect authentically with their audiences while navigating the complexities of today's digital age.
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  • Vml
    Executive Director, Strategy & Insight
    Vml Sep 2021 - Aug 2023
    New York, New York, Us
    At VML, I served as Executive Director of Brand Strategy & Insights, leading transformative initiatives across diverse industries for global and national clients. My work focused on building impactful strategies, integrating advanced technologies, and delivering measurable business outcomes. Notable achievements include: - Amtrak: Crafted the Passenger’s Bill of Rights, a key element in enhancing customer trust and engagement, and spearheaded campaigns showcasing Amtrak’s sustainability efforts and coast-to-coast service offerings. - Dell Technologies:Developed the "Pan Dell" master strategy for the global 360 campaign, "Welcome to Now." This included a complete redesign of the master brand visual identity (VisID), 360 go-to-market communication strategies, social media foundations, and the multi-year global advertising campaign.- Ford Pro: Developed the foundational brand strategy that positioned Ford Pro as an essential partner for business owners, highlighting its innovative services and solutions. I collaborated with cross-functional teams to deliver data-driven insights, ensuring strategies were both innovative and aligned with client goals. My ability to connect brand purpose with consumer needs consistently positioned my clients as industry leaders. This role allowed me to merge strategic thinking with creative innovation, driving results that shaped client narratives and inspired audiences across multiple channels.
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  • Vml
    Head Of Strategy: Taxi New York
    Vml Mar 2018 - Jan 2022
    New York, New York, Us
    As Head of Strategy at Taxi, I spearheaded the development of integrated strategic offerings, driving impactful brand transformations and significant business growth. My work centered on crafting innovative strategies, aligning creative execution with brand objectives, and fostering client relationships that delivered measurable success. Notable achievements include: - Evian Water: Authored the global brand ladder, creating a cohesive framework that unified brand messaging and guided global marketing initiatives. - Nerds Candy: Developed a breakthrough brand strategy that positioned it as the fastest-growing and most profitable brand within Ferrara's portfolio, solidifying its market leadership. -Agency Growth: Led new business initiatives that resulted in a 10x revenue increase for the agency, expanding its client portfolio and industry influence. In this role, I lead strategy with several Integrated Agency Teams (IAT) to deliver strategies rooted in actionable insights and creative innovation. By aligning brand vision with audience needs, I consistently delivered results that elevated client brands and reinforced Taxi’s reputation for strategic excellence. This experience highlights my ability to integrate strategy, creativity, and business acumen, driving both brand success and agency growth in competitive markets.
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  • Omd Worldwide
    (Evp) Global Account And Strategy Director
    Omd Worldwide Jan 2014 - Dec 2017
    New York, Ny, Us
    As EVP, Global Account & Strategy Director at OMD Worldwide, I led the global media strategy and operations for Hasbro across 40+ iconic brands, including Star Wars, Marvel, and Transformers, in 37 markets. This role encompassed overseeing a team of 250+ professionals, driving strategic innovation, and delivering measurable results for one of the world’s leading entertainment companies. Notable achievements include: -Industry Leadership: Pioneered the first-ever global media relationship for a children’s brand, achieving over $200M in media savings while setting a new standard later adopted by competitors like LEGO and Mattel. – Digital Transformation:Increased Hasbro’s digital media budget allocation from 20% to 80% without compromising core storytelling assets, driving 16 consecutive quarters of business growth. - Franchise Growth:Delivered cohesive global strategies for flagship brands like Star Wars, Marvel, and Transformers, ensuring market alignment and maximizing impact through localized insights. In this role, I combined a passion for storytelling with data-driven decision-making, modernizing Hasbro’s media strategy while supporting its iconic franchises. My ability to navigate complex global operations and drive transformative outcomes positioned Hasbro as a leader in the digital space for children’s brands. This experience reflects my strength in managing large-scale teams, integrating innovation into global strategies, and delivering sustained business growth in a competitive industry.
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  • Publicis New York
    Svp Brand Strategy Director
    Publicis New York 2013 - 2014
    New York, New York, Us
    At Publicis New York, I led global brand strategy for Procter & Gamble’s oral care portfolio, including Crest, Oral-B, and Scope. My role focused on driving innovative strategies, enhancing consumer engagement, and delivering measurable growth.Key accomplishments:Real-Time Innovation: Developed the P&G Newsdesk, a pioneering social media monitoring tool that enabled real-time trend analysis and improved consumer engagement.Global Market Research:Conducted in-depth consumer research in Brazil, USA, and Asia, translating insights into impactful global campaigns.Strategic Leadership: Directed a multidisciplinary team of strategists and data analysts to develop forward-thinking growth strategies for P&G brands.This role showcased my ability to integrate consumer insights, real-time data, and strategic innovation to strengthen global brand positioning and market relevance.
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  • Bbdo New York
    Svp Brand And Digital Strategy Director
    Bbdo New York 2010 - 2013
    New York, Ny, Us
    At BBDO New York, I led global brand and digital strategy for BBDO's largest clients, leveraging consumer insights, trend analysis, and impactful storytelling to drive engagement and business success. My work consistently delivered measurable outcomes and reinforced brand leadership.Key accomplishments:• Directed the global launch strategy for Gillette ProGlide, which achieved 50% target awareness through earned social media strategy before the first ad aired and the fastest to $1bn brand valuation in P&G history. Played a pivotal role in new business development, securing high-profile clients like Emirates Airlines, and Visa.Was tapped by Marc Pritchard, P&G CMO, to lead strategy for cross-agency/holding company special creative assignment at Cannes.This role highlights my ability to integrate innovative strategy with creative execution, delivering transformative results for leading global brands.
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  • Bbdo New York
    Vp, Global Digital Strategy Director - Proximity
    Bbdo New York 2008 - 2010
    New York, Ny, Us
    At Proximity BBDO, I spearheaded social media strategy and digital innovation for high-profile brands, delivering award-winning campaigns and driving measurable business outcomes. My work focused on integrating social media into brand narratives to enhance engagement and consumer connection.Key accomplishments:• Established several key clients in the social media space by developing social strategies, tone of voice (TOV), posting and response protocols, and more. Clients included M&Ms, P&G Gillette, and Mitsubishi Motors.• Led the Cannes-winning “Find Red” campaign for M&Ms, creating a highly engaging digital experience that put M&Ms characters on the social media map and resonated globally.• Positioned Proximity BBDO as a leader in social media strategy, blending creative storytelling with cutting-edge digital platforms.This role solidified my reputation as a digital strategist with a deep practical understanding of using social media to amplify brand presence and drive results.
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  • Social Media Group - Ford
    Emerging Technology Consultant - Social Media Transformation
    Social Media Group - Ford 2007 - 2008
    Dearborn, Michigan, Us
    Emerging Technology Consultant - Social Media Transformation2007 - 2008Played a pivotal role in establishing comprehensive PR, marketing, and HR guidelines in Social Media.Led the successful launch of Ford's inaugural social profiles and initiated influencer engagement strategies.Trained executives on the use and operations of social media.
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  • Mccann Canada
    Group Creative Director: Direct And Interactive
    Mccann Canada May 2004 - Jun 2007
    Toronto, On, Ca
    At McCann Canada, I played a pivotal role in shaping digital and creative strategies for leading brands, driving innovation in the early days of digital marketing. Honored by agency executives with the "Agency Disruptor" award for pushing the agency and their clients into the social media space. My work combined creativity with technology to deliver engaging consumer experiences and measurable business outcomes.Key accomplishments:- Led creative teams on groundbreaking campaigns for General Motors, including innovative projects for Pontiac, Buick, and GMC.- Developed Automotive's first branded podcasts, “Aesthetic Intent,” which became a top-ranked podcast on iTunes.- Created a multiplayer banner ad game for Coca-Cola, driving over 70% of iCoke.ca CRM site registrations, showcasing early experimentation with interactive media.- Directed cross-channel campaigns and user experiences that elevated brand engagement and loyalty for iconic clients like Coca-Cola and Nestlé.This role cemented my reputation as a pioneer in digital marketing, combining innovative ideas with emerging technologies to drive results for clients.
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  • Mccann Canada
    Senior Interactive Art Director
    Mccann Canada Jan 2003 - May 2004
    Toronto, On, Ca
    General Motors and Coca Cola Business
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  • Early Career.
    Digital Media Art Director
    Early Career. Jun 1995 - Dec 2003
    London, London, Gb
    Before joining the ad game, my career was rooted in creative innovation across diverse design, animation, and digital marketing roles. Starting as a media artist and UX designer, I contributed to a dozen award-winning educational CD-ROM titles and helped design North America’s first online banking interface for Canada Trust.Key accomplishments include:Leading interactive design projects for Sears, Timothy’s World Coffee, and Singer, driving early e-commerce growth.Developing educational and creative content for brands like Owl Magazine and McClelland & Stewart.Serving as Chief Animator and Designer on projects like the Nikolai Adventures TV proposal and CD-ROM series.Freelance traditional animation on the "Arthur" animated series and digital illustrations for CBC Suzuki's Nature Quest. These experiences, supported by my education in Animation and Design from Algonquin College and Human-Computer Interaction at the University of Toronto, laid the foundation for my expertise in digital transformation, user-centric design, and creative storytelling.
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Collin Douma Skills

Digital Strategy Digital Marketing Online Advertising Social Media Marketing Online Marketing Advertising Social Media Digital Media Integrated Marketing Interactive Advertising Strategy Facebook Brand Development Creative Direction Marketing Strategy E Commerce Brand Management Creative Strategy Interactive Marketing User Experience Marketing Web Design Crm Content Strategy Mobile Marketing Public Relations Leadership Business Strategy Strategic Planning Management Customer Relationship Management Executive Management Mentoring Kids Culture Relationship Marketing Account Management Team Building

Collin Douma Education Details

  • Mit Professional Education
    Mit Professional Education
    Applied Generative Ai For Digital Transformation
  • The Wharton School
    The Wharton School
    Gamification In Business
  • University Of Toronto
    University Of Toronto
    Human Computer Interaction
  • Algonquin College Of Applied Arts And Technology
    Algonquin College Of Applied Arts And Technology
    Animation

Frequently Asked Questions about Collin Douma

What company does Collin Douma work for?

Collin Douma works for Kore Infrastructure

What is Collin Douma's role at the current company?

Collin Douma's current role is VP of Marketing.

What is Collin Douma's email address?

Collin Douma's email address is co****@****wpp.com

What is Collin Douma's direct phone number?

Collin Douma's direct phone number is +171856*****

What schools did Collin Douma attend?

Collin Douma attended Mit Professional Education, The Wharton School, University Of Toronto, Algonquin College Of Applied Arts And Technology.

What are some of Collin Douma's interests?

Collin Douma has interest in Civil Rights And Social Action, Environment, Education, Disaster And Humanitarian Relief, Arts And Culture.

What skills is Collin Douma known for?

Collin Douma has skills like Digital Strategy, Digital Marketing, Online Advertising, Social Media Marketing, Online Marketing, Advertising, Social Media, Digital Media, Integrated Marketing, Interactive Advertising, Strategy, Facebook.

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