Clients: Red Bull, Fairlife Milk, Olive Garden, Pearle Vision, Persol

• Managed programmatic buy of awareness, direct response, and customer loyalty campaigns for a Telco client• Planned, launched, and optimized, digital media across display, mobile, video, audio, native, connected TV, and DOOH• Activated campaigns using The Trade Desk, DV360, and Vistar (DOOH)• First Starcom team to successfully launch Digital-Out-of-Home (DOOH) programmatic activation• Managed the creative approval and delivery of creative tags and assets for rich media activations• Approved monthly DSP invoice totals based on media spend and fees• Generated biweekly insights and wrap-up reporting for internal and client teams• Onboarded new team members to the Starcom and team-specific SOPs.Client: U.S. Cellular

• Executed and monitored performance of display, paid search, and paid social campaigns as part of Target's Media Activation, Analytics, and Technology Team• Worked closely with Media Strategy team, Account Managers, trafficking team, and external agencies to ensure all audience segments, creatives, and key details have been properly handed off• Built performance decks for clients containing return on ad spend, sales lift, media data, and insights• QA-ed cross-channel creative content and media plansClient: Target

Programmatic & Paid Social ActivationClient: Target