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Managed team of Digital Media Buyers, providing coaching and direction for continued growthFacilitated relationships with current vendors and explored opportunities for new leadsOversaw client strategy for the Digital department of the agency to improve client performance

Manage paid search and display campaigns for direct response clients, working to optimize profitability of digital campaigns.Generated annual profit of more than $3.7M.Increased year over year conversion rates by 37.9%.Manage annual paid search and display budgets in excess of $9.5M.

We help brands understand, reach and move seniors to act in measurable ways. Zillner is a marketing agency focused on seniors and leading-edge boomers, celebrating our 20th anniversary this year. Learn more at www.zillner.com. The Digital Project Manager provides strategic recommendations to client teams and clients through thought leadership, understanding the on-line user behavior of our clients’ target audiences (seniors), defining on-line strategies and analytics, managing on-line projects, performing analysis and writing plans, rationale and reports.Work with developers and client service team to ensure digital projects are completed seamlessly, including landing pages, website builds and email campaigns.Set up email drip campaigns through AWeber and MailChimp.Analyze websites and digital products for conversion optimization.Perform client website updates across different website platforms. (Html, WordPress, Joomla, ExpressionEngine)

Managed client PPC campaigns to hit monthly budgets and exceed lead goals.Planned and executed monthly SEO projects.Worked with external vendors for website updates and website builds to meet client needs and expectations.Created yearly digital recommendations for clients to grow digital presence and increase sales.Implemented internal processes for managing SEO and PPC campaigns.

Bought and managed more than $250,000 of PPC advertising on search engines each month.Planned and implemented banner advertising across multiple networks.Responsible for $2.2 million of monthly client billing.Exceeded clients’ expected lead goals month after month.Assisted in monthly invoicing for all online vendors.Researched and created proposals for prospective PPC clients.

Handled daily office tasks - Directed phone calls to the appropriate staff member - Executed mailings from start to finish – Greeted and assisted visitors – Assisted at alumni events – Professionally interacted with alumni and donors of the university – Trained new student employees.

Tracked and compiled advertising leads for clients – Determined if leads from previous day were accurate - Communicated with the media team regularly in daily tasks - Hands on experience in the media buying and media analyst field – Researched current social marketing tactics and implemented them into a social marketing campaign to be presented to the CEO’s of the company.

Produced afternoon radio show – Wrote, recorded and edited commercials – Gathered and reported news for morning show – Operated sound boards for sporting events – Analyzed, diagnosed and fixed problems within the studio – Set up equipment for live remotes – Visited and negotiated advertising rates with advertisers – Organized and directed promotional events throughout the summer.