Primarily responsible for the layout for and overall submission of PC's construction management proposals.

Strategized, organized, and executed all marketing and public relations efforts for 120-room, Four-Diamond resort, including advertising, website development, SEO/SEM, social media, and collateral design• Created and managed $300,000 annual Sales and Marketing budget• Supervised all print, web, and radio marketing, including ad placement and design• Planned and executed all social media efforts, including Facebook, Twitter, blog, and YouTube• Designed all collateral materials, including menus, fliers, brochures, and other marketing pieces• Designed and maintained all content for 35-page resort website, and worked with outside vendor to coordinate and execute all SEO/SEM efforts, including AdWords and display remarketing• Produced and edited all resort videography and photography• Developed media kits and press releases, and pitch story ideas to national, regional, and local media

Planned, organized, and carried out all marketing and public relations efforts for $8M global biotechnology company, including creation and implementation of annual marketing strategy, web development, collateral materials, and tradeshow support, resulting in 12% sales increase• Created and optimized SEO strategy, using Google Analytics and AdWords to increase traffic by 15 percent• Wrote and edited all web content for multiple sites• Organized all marketing efforts for several international tradeshows and conferences• Drafted, edited, and laid out all content for semi-annual newsletter• Designed layout, wrote all content, and contributed photography for 30-page company catalog• Produced Camtasia videos of product demonstrations for web use• Developed and placed animated .gif banner ads in number of leading industry journals

Led the entire organization’s efforts to effectively market itself to the country, region, and community through the use of earned media and the web• Created and executed extensive public relations plans for multiple departments• Organized numerous media events and press conferences, resulting in positive media coverage• Wrote and distributed media releases and pitched media• Drafted and edited content for various department websites• Organized and produced photo and video shoots• Responsible for PR planning for mass casualty and crisis • Wrote and edited regularly-occurring newsletters and other communications materials

Served as general assignment reporter, with focus on Legislative and Human Interest stories. Frequently edited own work, using both Avid News Room and linear editing. Won several Vermont Associated Press Awards for outstanding reporting. Served several times as fill-in lead anchor and fill-in sports anchor.