Hello!I'm Adam, an award-winning insights strategist with over 3 decades experience helping organizations shape better brands, products, and services through an intimate understanding of the people they are designing for.As the Principal of Handmade Insights + Strategy, I've been guiding teams to create brilliant brands, content, and services for people for over a decade. Our team employs a creative mix of exploratory and evaluative insights techniques to help clients get a richer picture of the people they're designing for.2024 brings CreativeTest.ing, a new venture focused on helping brands optimize their creative and innovation concepts.Our services include:Brand Strategy Evaluation: We explore fresh positioning territories to uncover what will move people and shift your brand, consulting on how to bring them to life without biasing reactions.Early Ideas Testing: Our method allows for early feedback on a wide range of ideas, including brave, 'out there' concepts that could be game-changers but are hard to test in traditional ways.TV + Campaign Idea Testing: Our core offering - we provide statistical analysis and nuanced recommendations on motivation and messaging for your scripts, highlighting areas to amplify or address.Done-for-you Stimulus Videos: Tap into our decades of expertise with our optional visualizations service to convey your creative vision effectively in research.TV Commercial Edit Testing: We offer fast methods to gut-check your edit, diagnosing any issues before it goes live.Brand Identity, Naming + Logo Testing: We ensure clarity, differentiation, and the confidence to develop unique, brave brand assets that meaningfully set you apart in the consumer's mind.At CreativeTest.ing, we're committed to providing flexible, agile, and smart strategic recommendations that are extremely hard to find. If you're looking to unlock new growth through creative testing, I'd love to chat about how we can support your team.Based in BC, serving the world through smart tech.Specialties: advertising strategy, brand positioning, stakeholder interviewing, customer journey mapping, experience strategy, innovation + prototyping workshops, creative qualitative research, ethnographic research, experience / service blueprinting for brand experience, customer experience (CX), and service design (SD).