Caitie Collins Email & Phone Number

Toronto, Ontario, Ca

Irvine, California, Us

I create our company strategy that will achieve the goal of increasing top line revenue while maintaining our gross margin and EBITDA targets on an annual basis. To ensure strategic success, I set KPI targets for every client facing role at Directive in order for every employee to have a clear understanding on the role they play in achieving our company's goals. To keep cross-functional leads informed of how we are pacing against our goals and overall company strategic objectives, I distribute reports and any necessary communication processes across departments and teams. Key Responsibilities:► Set core strategic company vision in order to see year over year top line revenue growth while hitting our gross margin goals ► Create systems that will allow deep visibility on core drivers of the business► Parter with our Head of People Operations in order to create and execute on our employee retention to ensure client stability and high performance

Irvine, California, Us

I collaborate directly with our CEO and Executive Team to set and execute against achieving the company’s revenue and margin targets on a trimester basis for each of our 6 core operational departments. Additionally, I create data driven action plans for our Executive Team, based on our revenue forecasts and labor utilization metrics and insights to aid in the support of all decisions made in the effort to achieve our company margin goals. To keep cross-functional leads informed of how we are pacing against our goals and overall company strategic objectives, I distribute reports and any necessary communication processes across departments and teams. Key Responsibilities:► Report bi-weekly billable utilization rates and available capacity of 100+ operations employees to ensure productivity goals are met, resulting in the achievement of gross margin targets ► Develop ongoing scoping best practices in partnership with the Finance Director and SVP of Operations ensuring the delivery of key client objectives at a competitive price point with a cost efficient labor model► Lead resourcing for 100 + full time employees, and unique outsource and freelance partners, across 6 operational departments, and analyze utilization to secure all labor decisions contribute to company profit targets

New York, Ny, Us

Leveraging my industry expertise, I collaborated directly with the CFO and EVP of Client Services to set the company’s strategic vision and expedite communication processes across departments to unify cross-functional leads in achieving said strategic objectives. Moreover, I create forecasts, actionable insights, and metrics to support senior management in making key organizational decisions. To unify cross-functional leads in achieving strategic goals and overall company strategic objectives, I escalate communication processes across departments. Key Accomplishments:► Supported resourcing capabilities for 800+ employees to analyze staff utilization across all business portfolios and departments, certifying compliance of staffing decisions with financial data and company revenue goals. ►Liaised with new and ongoing clients to both onboard them and gather continual feedback on our partnership in order to make any necessary adjustments to our company processes to meet each unique client’s needs increasing client retention rate► Supervised financial operations of $65MM+ in revenue across various business units and key clients while developing client-specific fee structures and deals, contributing to greater profitability and optimal performance of company.

New York, Ny, Us

Utilizing my multifaceted skill set, I optimized department staffing structure and processes, assuring appliance of appropriate skill sets to cater to business needs. In addition, I oversaw yearly budget and monthly forecast adjustments to operating expenses, supporting seamless flow of operations.Key Accomplishments:► Spearheaded department growth from 15 employees to 80 across 4 worldwide offices within period of 1 year. ► Supervised media planning logistics across digital media platforms for 30+ clients and $100MM in working media. ► Fostered productive internal client relationships per staffing requirements, resourcing, work prioritization, and budget. ► Developed quantitative and qualitative measurement approaches for long-term organizational success by liaising with strategy planning, buying activation, traffic, creative agency, and finance teams.

New York, Ny, Us

As a dynamic professional, I headed internal process on execution of media campaigns with various groups within organization, including sales, operations, product, publishing, and accounting & finance. Moreover, I maintained optimum standards of workflow and productivity by identifying hindrances and issues and implementing new processes across multiple departments, defining and communicating clear pathways to solutions, and assuring adoption.Key Accomplishments:► Provided leadership on hiring and training of technology personnel and operations of multi-location business.► Managed existing systems designed for global performance reporting, lead flow management, and knowledge management for several media divisions.

New York, Ny, Us

► Partnered with various agencies for integrated marketing and advertising campaigns, providing insight on targeted advertisement across different social and digital channels, enhancing market presence and customer engagement. ► Devised social storytelling strategy across several platforms for brands TV, CPG, and e-retail brands. ► Evaluated data and continually identified new opportunities to augment sales growth and market presence. ► Assessed performance and made proper adjustments to ensure continual growth and meet organizational goals.

New York, Ny, Us

► Interfaced with clients on creative and strategic deliverables and communicated operational discrepancies hindrances. ► Led internal creative processes, leading to all deliverable outputs and objectives for Fortune 500 companies.

New York, Ny, Us

► Achieved sales goals by generating online and print advertising sales in conjunction with company’s newsletter. ► Organized and planned webinars, roundtable discussions, user conferences, and other proprietary events for potential and existing clients, including Bloomberg.

New York, Ny, Us

► Coordinated with sales and marketing departments to fulfill conference needs and ensure successful event.► Enhanced sponsor profits by 56 percent annually and customer base by 53 percent through various marketing tactics.

► Developed presentations about the workings of YPSL to be showcased at National conventions► Enhanced web content in order to make the site easier to navigate for viewers

Bachelor Of Arts, Communication And Media Studies

Bachelor Of Arts, Broadcast Journalism