Gregory Collins

Gregory Collins Email and Phone Number

SVP Platform @ Houghton Mifflin Harcourt | Customer Experience Leader @ Houghton Mifflin Harcourt
Gregory Collins's Location
Greater Boston, United States, United States
About Gregory Collins

With over 10 years of work experience in product management and strategy, I am passionate about creating and optimizing platform workflows and capabilities that enhance customer engagement and satisfaction. As the SVP Platform at Houghton Mifflin Harcourt, I lead a team of product managers who focus on customer experience journeys across core, supplemental, and intervention product portfolios. I value collaboration, innovation, and customer-centricity, and I strive to align my team's goals and vision with the organization's mission and culture.In my current role, I have successfully created a platform PM team, refined the SDLC to be CX driven and OKR aligned, and increased license consumption, program usage, visit frequency, and NPS significantly. I have also collaborated with cross-functional teams to develop and execute strategies that leveraged marketing communications, online marketing, and product marketing skills. Previously, I was the VP Product Management at Rapid7, where I drove a platform strategy to unify product experiences and drive cross-sell and up-sell opportunities across the portfolio. I also created new free trial experiences for Incident Detection product to promote a SIEM market entrant and drive new and attach sales.

Gregory Collins's Current Company Details
Houghton Mifflin Harcourt

Houghton Mifflin Harcourt

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SVP Platform @ Houghton Mifflin Harcourt | Customer Experience Leader
Website:
hmhco.com
Company phone:
1 617-351-5000
Gregory Collins Work Experience Details
  • Houghton Mifflin Harcourt
    Svp Platform
    Houghton Mifflin Harcourt Apr 2021 - Present
    Boston, Massachusetts, Us
    Created a Platform PM team focused on customer experience journeys across Core, Supplemental and Intervention product portfoliosOptimized platform workflows and capabilities (for teachers and students) that significantly increased license consumption (+8 points), program usage (150-300%), and visit frequency (2x weekly).Collaborated with cross-functional teams to develop and execute strategies that enhanced customer engagement and satisfaction.Refined SDLC to be CX driven and OKR aligned - NPS increase of 10 points in 2 years.
  • Rapid7
    Vp Product Management
    Rapid7 Jul 2018 - Apr 2021
    Boston, Massachusetts, Us
    Drove a platform strategy to unify product experiences and drive cross-sell and up-sell opportunities across the portfolio.
  • Rapid7
    Sr. Director Product Strategy
    Rapid7 Jan 2016 - Apr 2021
    Boston, Massachusetts, Us
    Aligned full Rapid 7 portfolio under strategic Product Management umbrella - partnered with UX and Technical POs to execute a unified strategy and customer experience.Created new Free Trial experiences for Incident Detection product to promote a SIEM market entrant and drive new and attach sales.
  • Rapid7
    Director Product Marketing, Assessment Products
    Rapid7 Jul 2014 - Dec 2015
    Boston, Massachusetts, Us
    Drove growth in the Vulnerability Management and Testing portfolio through market segmentation, new capability launch planning and refined messaging.
  • Intuit
    Group Product Marketing Manager
    Intuit 2010 - 2014
    Mountain View, California, Us
    Built a high performing Product Marketing team from one to four for a business growing at 30% annually.• Developed and implemented new strategic pricing model to drive market penetration and value capture yielding 10% increase in one year revenue – projected 20% increase over three years.• Created new positioning, messaging and visual identity designed for target customer personas, business vision and market trends for aligned execution accross all customer facing teams.• Drove customer understanding and empathy through brand and transactional Net Promoter surveys (3x year) and cross-functionally conducted interviews (540 calls/year).• Implemented customer case success story program for effective communication/sales channel enablement.
  • Intuit
    Senior Marketing Manager
    Intuit 2008 - 2010
    Mountain View, California, Us
    Developed marketing programs and events to improve awareness and drive progression of leads through the sales funnel. • Developed a cause marketing product (Freecycle@Work) that was adopted by 3000 companies including NASA, Genetech, Merck and the United Nations.• Established strategic vendor relationship for 5 marketing nurture campaigns with email and triggered support cases resulting in a 50% improvement in product enagagment.
  • Google
    Tech B2B Vertical Markets Intern
    Google Jun 2006 - Aug 2006
    Mountain View, Ca, Us
    Created and implemented product marketing program for the vertical sales group and positioned products for maximum customer relevance. Supported sales efforts for AdWords and AdSense to Fortune 500 clients with competitive marketing research and delivery of sales tools.• Improved product penetration with interactive direct marketing campaign for Google Video - campaign adopted by two additional verticals • Enabled efficient knowledge sharing, strategic focus and use of research across 50 member distributed sales team by developing online productivity tool using Google Spreadsheets
  • Blue Cross And Blue Shield Of North Carolina
    Advertising Manager - Creative Services Manager
    Blue Cross And Blue Shield Of North Carolina Oct 2002 - Jun 2005
    Durham, Nc, Us
    Managed eight staff members and daily operations of Creative Services. Controlled the development and deployment of all brand identity assets. Created marketing communication strategies, planned their execution, and managed implementation of resulting programs. • Increased brand awareness by 11% through consumer-focused repositioning and messaging across 150 pieces of marketing collateral, website redesign and five member-testimonial TV spots• Utilized research to refine product hierarchy, naming, and messaging of six products and 30 programs• Sourced vendors and negotiated contract terms for $1.25M annual print budget• Increased team output 30% by establishing cross-functional internal resources, strategic outsourcing and contracting production staff
  • Saltbox Solutions
    Creative Director - Co-Founder
    Saltbox Solutions Oct 2001 - Oct 2002
    Founded a vertically focused application service provider delivering integrated marketing solutions: website, search optimization, e-mail marketing, lead generation and customer communication. • Designed user experience and graphic user interface (GUI) for proprietary content management and site creation applications• Bootstrapped company through all stages of growth: planning, client acquisition, execution, and delivery• Secured Volunteers of America as first client during product beta – seven years continuous service

Gregory Collins Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Management And Organizations
  • Castleton University
    Castleton University
    Fine Art

Frequently Asked Questions about Gregory Collins

What company does Gregory Collins work for?

Gregory Collins works for Houghton Mifflin Harcourt

What is Gregory Collins's role at the current company?

Gregory Collins's current role is SVP Platform @ Houghton Mifflin Harcourt | Customer Experience Leader.

What is Gregory Collins's email address?

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What is Gregory Collins's direct phone number?

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What schools did Gregory Collins attend?

Gregory Collins attended Northwestern University - Kellogg School Of Management, Castleton University.

Who are Gregory Collins's colleagues?

Gregory Collins's colleagues are Mark Voigt, Evette Justiniano, Lori Aubrecht, Mitali Patel, Christopher Barker, Suzanne Negron-Day, Amy Whitaker.

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