10 years in global, Digital Commerce Transformation resulting in 3 successful mergers • Implemented HubSpot, developed content and launched a 2nd generation of products for Earthworks Audio• Designed, developed and implemented an Optimizely eCommerce experience for Colony Hardware while running and maintaining Woo Commerce and Amazon selling channels• Launched Google Merchant Center selling and Paid Media campaign for FW Webb yielding over 12x ROAS on over 100k SKUs• Designed, developed and launched an SAP Commerce Cloud (Hubris) eCommerce website for Cynosure while maintaining a global Big Commerce site producing over $20M annually resulting in a successful merger with Lutronic• Gathered requirements, designed and integrated an Optimizely eCommerce experience for Evoqua leading to a successful merger with Xylem• Accelerated & optimized high-volume B2C campaigns in consumer-packaged goods (CPG) using digital engagement strategies, in email, social, search & mobile for Dell Technologies as a Consultant with Epsilon• Developed & executed global go-to-market digital strategies, launching 7-scientific instruments to market in 4-months, improving lead conversions 32% through automation for PerkinElmer• Launched lifesaving infection control products in over 1k hospitals by partnering with Sodexo for Unimed and Lighthouse Healthcare• Crafted Industry specific go to market strategy in the Digital Customer Experience space for SDL• Worked with 9 out of the top 10 global airlines in automating global flight positioning and routing for the The Weather Company• Launched the first Content Marketing Platform (CMP) for Website Content Management at Ektron resulting in their successful merger with EPiServer, now Optimizely

Designed developed and implemented Optimizely Commerce in Oracle NetSuite, ripping, and replacing legacy eCommerce ecosystem with modern digital experience and order automation with Punchout capabilities• Venture backed firm released me from full-time employment weeks after I relaunched new website• Saved Ecommerce platform implementation through Agile/SCRUM and Lean Six Sigma practices• Converted site user ship, doubling week-over-week registration and usership with 10X in sales• Managed platforms on Optimizely, WooCommerce, Joomla, TradeCentric and Klaviyo

Lead efforts to grow sales and expand the company's global market presence- Develop and execute marketing campaigns that increase brand awareness and drive demand - Maintain and foster the relationships with key influencers — including tastemakers - Collaborate with product developers ensuring strategies align with market demands- Oversee digital marketing, including SEO, SEM, email, and social media engagement- Identify and pursue new business opportunities with potential resellers and distributors- Analyze market trends, and customer feedback to inform the business in our growth

Communicating complex analysis on digital commerce in simple, easy to consume, visuals that drive measurable impact on digital commerce operations• Design, develop, visualize Key Performance Metrics (KPI) on Sales and Customer Acquisition developing segments and cohorts by engagement level• Build & configure omnichannel engagement strategies rewarding, nurturing and retargeting B2B & B2C customers in a multi-stream automated marketing campaign to support rapid eCommerce growth

Operated a legacy webstore with global reach with revenue and development responsibilities, while sourcing, designing, developing and launching an SAP Hybris replacement platform, reporting to the CRO. • Optimized platform operations, increasing web-traffic 30% and User registrations 20% resulting in increased sales, order volume & Average Order Value (AOV) outpacing offline channels 2 to 1• Achieved 6-straight quarters of double-digit revenue growth in support of a Lift & Shift sales strategy using Account-Based Marketing (ABM) campaigns targeted in Salesforce, sent with Marketo & measured by Google G4 analytics • Partnered with senior leadership to ideate a 5-year Digital Roadmap to guide online strategy, ensuring digital transformation, translated into business growth, that advanced the digital maturity of the entire organization • Performed market research gathering customer insights to build personas to optimize User Experience / User Interfaces (UX/UI) in Marketing Strategy execution through the Voice Of the Consumer (VOC)• Calculated analysis to identify & predict demand and to remove friction by delivering innovative and compelling digital experiences to modern buyers increasing conversions • Created, executed and reported on A/B Testing and User Acceptance Testing (UAT) using Agile/SCRUM in Jira• Managed and integrated systems and tools including Content Management Systems (CMS), Product Information Management (PIM) catalogs and Digital Asset Management (DAM) tools using Mule Soft and SAP CPI• Achieved global collaboration in Computer System Validation (CSV) in Quality Systems within a documented Software Development Lifecycle (SDLC) to meet General Data Protection Regulations (GDPR) worldwide

Managed a global B2B & B2C eCommerce platform, responsible for forecasting & delivering regular reoccurring revenue through merchandising, promotions, acquisition and retention activities. • Executed strategies to improve sales conversion efficiency in an effort to automate to simplify operations • Developed Conversion Rate Optimization (CRO) tactics leading improved margins, acquisitions and retention rates• Created LEAN Bronze certified digital subscriptions, influencing a 76% increase in Average Order Value (AOV) • Facilitated digital advertising and media buying using an integrated marketing strategy, in email, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), retargeting & display ads

Digital Strategist for Epsilon. Crafted Digital Customer Experience (DCX) strategy for to Dell Technologies. Accelerating & optimizing B2C campaigns for consumer-packaged goods (CPG) using digital engagement strategies, in email, social, search & mobile. Designed, developed & executed customer lifecycle campaigns using A/B testing, cohort lead scoring & retargeting to progressively profile & pressure test direct to consumer high-volume campaigns.

Product Marketing for PerkinElmer, developed & executed global go-to-market digital strategies, launching 7-scientific instruments to market in 4-months. Improved lead conversions 32% through automation. Accelerated the online sale of parts & consumables, increasing aftermarket sales 20% month over month through cross selling, up selling & by including faceted search attributes in Product Description Page (PDP) content.

Product Marketing for The Weather Company an IBM business, launching missing-critical mobile applications (SaaS) and highly available Application Programming Interfaces (API) (PaaS) to the top global airlines. Creating product and brand architecture to deliver predictive analytics & machine learning to business decisioning in aviation.

Launched Liberty Auto & Home Services, delivering new products for driving new revenue channels and profitable growth initiatives throughout the customer lifecycle.• Translated user research and focus group results into actionable insights and recommendations for new services• Coordinated multiple New Product Initiatives (NPI) based on competitive analysis and iterative testing • Designed and implemented lead generation engines increasing engagement 5x through integrating CRM automation • Translated data on loyalty & Net Promoter Scores (NPS) into cross-sell and upsell recommendations boosting CSAT

Rebranded and expanded the reach of this Massachusetts based non-profit in the Credit Union Insurance Industry • Designed, developed and launched new website corporate brand and digital portal for national distribution• Increased web traffic by 50% using SEO; growing users by 15% developing billable growth 38%• Researched institutional data, analyzed cohorts and presented financial metrics used SQL in data driven decisioning