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I work with leaders in business, economic development, and higher ed — to build inspired brands that customers love & team members are proud to represent!Successful track record includes:Private Companies: 15+ years of strengthening brands and growing the revenues of both established market-leading companies and early stage, innovative organizations. Varied industry experience including Energy, Data Analytics, Education, Strategy Consulting, Nutritional Supplements, Foods, and Economic Development.Global Consumer Packaged Goods (CPG) Companies: 15 years in Leadership Roles including General Management, Marketing, and Strategy at three (3) Fortune 500 size companies. Categories:Food Health & Beauty OTC MedicinesMedical DevicesHousehold ProductSpecific Areas of Expertise:Team LeadershipGeneral Management StrategyBusiness Model DevelopmentCustomer InsightsCustomer Satisfaction MetricsFinding Unsatisfied Customer Needs/WantsProduct Innovation Positioning & RepositioningBranding & RebrandingProduct & Service CommercializationMarketing PlanningCreating High-Value, High-Impact Events Building Compelling Claims & Claim SupportDigital Marketing - Google, Facebook, Etc.Persuasive Advertising - TV, Radio, PrintDirect Marketing that ConvertsDesign/Creation of Compelling WebsitesPaid SearchAgency ManagementAgency CompensationIncentive Plans to Motivate/Reward AssociatesCreating Effective Pitch Decks
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Teaching FacultyDenison EdgeNew Albany, Oh, Us -
Director - Business DevelopmentDenison Edge Sep 2023 - PresentColumbus, Ohio, Us -
Teaching FacultyDenison Edge Jun 2021 - PresentColumbus, Ohio, Us -
Founder & CeoTiger Innovation Llc Jul 2015 - Present -
LeaderInnovate New Albany Jan 2014 - PresentNew Albany, Ohio, Us -
Founder & PresidentResults Marketing Group Nov 2009 - PresentNew Albany, Oh, UsResults Marketing Group helps companies create products, services, and brands that customers love and employees are proud to represent. We specialize in developing and implementing strategies and tactics that will deliver measurable results.Clients include: Innovate New Albany (innovatenewalbany.org) Fortis Promotional Products Navigator Management Partners Reveal Growth Consultants, Inc. Social Foods (GameTime-Salsa.com) LapKeyBoard LLC Icelantic Ski (IcelanticBoards.com) ViaVero (formerly International Financial Group of Columbus)Provide strategic and tactical direction on brand marketing, customer acquisition, PR, investor communications, and market research. -
CofounderCrosswalk Energy Mar 2020 - PresentColumbus, Oh, Us -
Faculty - Marketing - Mba ProgramOtterbein University May 2017 - Aug 2019Westerville, Oh, Us -
Chief Marketing OfficerIgs Energy Aug 2007 - Nov 2009Dublin, Oh, UsMarketing Leader for America’s #1 Independent Retail Supplier of Natural Gas, a $1.4 Billion company. Implemented consistent branding standards for images and messages across communication platforms including company website, IGSenergy.com.25%+ growth in customers served -- over 2 year period.Drove customer web enrollments to 4X vs. prior year, boosted by online advertising initiatives (Google AdWords, Yahoo! Search Marketing) and improved website. Increased average response rate and IRR of multi-million dollar investment in direct mail campaigns to acquire new customers.Created successful customer retention mailings, exceeding established company benchmarks. -
Ceo / President Of Degree DivisionHondros College May 2000 - Aug 2006Westerville, Oh, UsPresident - Degree Division (1/05-08/06): Launched company's first Online Degree program. Secured program approval by national accrediting organization. Substantially reduced Division operating costs. Improved lead management process. Grew revenues from Real Estate Broker pre-license courses by 50%. CEO (5/00-1/05): Led all functions of accredited, for-profit college for adults pursuing careers in Real Estate, Insurance and related businesses; 9 campus locations, 70+ full-time associates, 200+ adjunct faculty. Created structured business planning process which became the foundation for years of profitable growth. Repositioned college as "THE solution for adults dissatisfied with current careers." Created radio ad campaign which doubled brand awareness. Accelerated company growth. Revenues and profits increased dramatically over four-year period. -
Vice PresidentBorden Foods Corporation Apr 1995 - Feb 2000VP - Marketing Services (Jan. 1999 - Feb. 2000)Led Market Research, Advertising/Promotion Management, and Package Graphics functions; managed key company relationships with agencies, vendors, and consultants. Spearheaded consolidation of all US brands under single consumer ad agency. Managed successful national search for full-service marketing agency to serve Hispanic markets. Led negotiation of innovative multi-year coupon vendor contract, delivering significant cost savings. Led the creation of improved company-wide processes for brand positioning, advertising, and coupon event planning.VP - North American Strategy (Apr. 1998 - Jan. 1999)Developed new long term strategies for Borden Canada’s pasta business. Worked in Canadian headquarters office. Aligned US and Canadian strategies.VP - Business Director: Soups, Bouillons, Syrups, and Coffee(Apr. 1995 - Apr. 1998)Led $110 Million business unit featuring Wyler's and Steero Bouillons, Wyler's Soup Starter, and Mrs. Grass Dry Soups. Portfolio originally included Cary's maple syrup and Kava coffee businesses, which were successfully divested in 1996 and 1998, respectively. Led strategy and marketing efforts plus a cross-functional team of 35 associates within a matrix organization. Responsible for full P&L. Exceeded planned profit in both 1996 and 1997 by millions of dollars. -
Marketing Director - Skin Care Brands, Lens Care BrandsBausch & Lomb Mar 1992 - Mar 1995Bridgewater, Nj, UsLed the Renu lens care line, Bausch & Lomb's largest, most profitable personal care brand.Led marketing efforts for Curél and Soft Sense lotions (integrated into Bausch & Lomb at acquisition from S.C. Johnson). Led team that repositioned Curél as Serious Therapy for Dry Skin and made it the fastest-growing premium hand and body lotion brand in the US.
Neil Collins Skills
Neil Collins Education Details
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Harvard Business SchoolGeneral Management & Marketing -
Wesleyan UniversityEconomics -
The Roxbury Latin SchoolCollege Prep
Frequently Asked Questions about Neil Collins
What company does Neil Collins work for?
Neil Collins works for Denison Edge
What is Neil Collins's role at the current company?
Neil Collins's current role is Teaching Faculty.
What is Neil Collins's email address?
Neil Collins's email address is ne****@****smg.com
What is Neil Collins's direct phone number?
Neil Collins's direct phone number is +161431*****
What schools did Neil Collins attend?
Neil Collins attended Harvard Business School, Wesleyan University, The Roxbury Latin School.
What are some of Neil Collins's interests?
Neil Collins has interest in Economic Empowerment, Education, Environment, Arts And Culture, Health.
What skills is Neil Collins known for?
Neil Collins has skills like Strategy, Marketing Strategy, Marketing, Leadership, Integrated Marketing, Strategic Planning, Direct Marketing, Management, Marketing Management, Advertising, Market Research, Business Strategy.
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