Continuous management and oversight of sales, marketing and operations initiatives for ilumi's retail channels, both brick-and-mortar and eCommerce. Created and implemented pilot affiliate sales programs for multi-family development channels. Researched and defined new potential markets aimed to achieve ilumi’s strategic growth initiatives. Interfaced with product development, app development and customer success teams to accommodate needs of commercial clients. Created and executed a prospecting plan for a strategic initiative to offer proprietary technology to electronics manufacturer's, primarily in solid-state lighting.

Operations/Account ManagementPrimary coordinator for all ilumi business processes as they related to retailer product onboarding & maintenance (brick-and-mortar, eCommerce), promotional campaigns, order processing via EDI, retail training and merchandising, point-to-point product logistics, and returns management. Successfully managed ilumi tradeshow strategies and operations. Coordinated and executed internal sales/marketing initiatives for retail channels in accordance with vendor/partner requirements and timelines.Sales & Marketing Managed ilumi’s digital presence through website, email and social media communications with a focus on driving sell-through of ilumi’s first generation products. Reported and analyzed on website and keyword metrics to create and implemented digital marketing strategy for ilumi’s inaugural holiday season. Supported CEO in early-stage sales initiatives, including several eCommerce channels as well as ilumi’s first two retail partners. Continued to onboard and support sales and marketing initiatives for all subsequent retailers.

Utilized Google Analytics and Google AdWords platforms to report, analyze, and grow ilumi’s website efficacy. Analyzed keyword performance for SEM and SEO purposes. Managed preliminary lead generation for strategic marketing partners. Performed cursory analysis of potential retail partners as the company was preparing to enter the consumer market.

Created and published multimedia content across various digital channels for a group of 8 automotive dealerships. Utilized essential techniques in videography, photography and copywriting to craft digital content for blogs, website articles, and social media. Created monthly reports and analysis for website analytics using Google Analytics.

Travel between grocery store around the northern part of the Dallas/Ft. Worth metroplex to service each store's Red Bull inventory. Communicate with managers at each store to insure that service on their Red Bull display(s) have met their standards.

Assisted with Box Office/Will Call tasks. Served at the customer service booth during games by assisting customers with any questions or concerns. Various game day preparations.

Assisted customers with their purchase of several goods from the pro shop, maintained cleanliness of the facility, scorekeeper for adult men's league hockey games.