Plan, execute, optimize, and scale paid social campaigns on platforms such as Facebook Meta to achieve clients' marketing objectives. Monitor campaign analytics and adjust strategies in real-time to optimize key performance indicators. Conduct various tests on ad creatives to identify high-performing content and optimize messaging. Write and revise compelling and effective ad copy tailored to clients' brand messaging and campaign goals. Build and maintain strong relationships with clients, providing regular updates on campaign performance and suggesting optimization strategies to ensure their satisfaction and foster long-term partnerships. Stay informed about industry trends, platform updates, and emerging technologies within the digital marketing landscape.

Developed strong product knowledge and stayed updated on new offerings to provide accurate and helpful information when interacting with and serving up to 500 customers per shift. Drove significant brand promotion, resulting in a high number of return customers throughout the summer and increased online sales. Collaborated with team members to create a positive and cohesive work environment, contributing to the overall success of the sales team.

Driving sustainable growth for leading DTC brands through digital marketing and advertising. Manage paid social and paid search campaigns by analyzing ROAS, CAC and AOV metrics to provide insight on current media trends. Write and revise ad copy for clients’ creative assets and publish ads in specific marketing channels.

Professionally photograph specific product inventory for Cordially Corinne’s website and social media. Advise on social media and marketing strategies, as well as optimizing physical store layout and window display.

Provided professional quality drone photos. Edited photos to match the company’s website. Liaised with clients to meet their advertising objectives.

I assisted on several commercial advertising campaigns, including on the Bose stereo account. I communicated with client contacts on the photoshoots’ objectives and collaborated with other assistants in the studio on client product setup.

I supervised and instructed children aged 5-14 for a month-long squash summer camp. I directed other squash counselors in the completion of daily practices for the campers. I also provided private squash lessons to those aiming to advance their level and compete on varsity high school teams.