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Email Marketing Manager with experience in digital marketing and a proven track record in project management and team leadership. Highly driven and efficient with the ability to deliver high-quality work in fast-paced environments with tight deadlines. Amicable and skilled in quickly building rapport with employees to create a positive and productive work environment. Known for strong problem-solving and communication skills. AREAS OF EXPERTISE- Digital Marketing- Marketing Automation- Content Creation- Strategy Development- Project Management- Business Analysis- Marketing Analytics
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Marketing Automation ManagerEssendant Sep 2021 - PresentDeerfield, Il, Us -
Email Marketing ManagerAmsive Sep 2016 - Aug 2021Bolingbrook, Il, Us• Process and deliver up to 40 customer email projects per week, including many day-of projects, in an efficient, detailed, and timely manner to maintain excellent customer satisfaction. • Lead and manage a team of five email marketing specialists, including performance evaluations and resource allocation. • Manage SmartDeals DIY and OYB end customer programs serving over 270 customers with customizable targeted marketing emails. • Partnered with sales-i to plan and manage the Email Sales Pro project, using sales data to create and send customized, automated emails based on individual customer purchasing trends. • Design and maintain automated programs delivering hyper-targeted email marketing for Essendant dealers and their customers. • Partner cross-functionally with marketing, merchandising, communications, and creative teams to ensure alignment of email communications with Essendant’s goals and standards.• Optimize email campaign performance by performing A/B testing, evaluating metrics, and making recommendations for changes. • Foster and manage relationships with external vendors. -
Payroll Operations ManagerJames Hamlin & Co., P.C. Nov 2015 - Sep 2016Antioch, Il, Us• Managed a team of seven payroll professionals serving 350 small businesses in Northern IL and Southern WI. • As a member of the Executive Team, contributed to strategic planning for Your Payroll Department. • Planned and executed the upgrade to Evolution Payroll for 100+ clients within one month. -
Marketing Project ManagerVision Feb 2014 - Nov 2015Bolingbrook, Illinois, Us• Directed and supervised a production team of five in the management and execution of day-to-day projects supporting 200+ customers through the eDeals and Email Plus programs. • Managed the execution of all email communications for Essendant and its B2B and B2C customers, creating and delivering 130+ unique emails to over a million contacts per month. • Designed and maintained metrics and dashboards in Excel to track success of email campaigns. • Facilitated onboarding and training for six new employees. -
Operations Manager / Senior Hr Management AnalystHangar12 Dec 2012 - Feb 2014Chicago, Illinois, UsLaunch Creative Marketing, rebranded as Hangar 12, is a leading shopper engagement agency specializing in digital and mobile marketing, consumer promotions, and brand design.• Managed recruitment, orientation, and onboarding for 200+ new employees.• Served on the executive committee; presented KPI analysis and insights on agency and employee performance.• Authored the Employee Handbook with policies and procedures, payroll, benefits, and expectations.• Executed semi-monthly payroll for all employees. -
Hr Generalist / Financial AnalystLaunch Creative Marketing Jul 2007 - Dec 2012Chicago, Illinois, Us• Processed employee records, benefits, termination, leave, and payroll paperwork. • Administered annual benefits enrollments, including selection of vendor and coordinating employee sign up. • Created cost of hire, profitability, and efficiency reports in Excel. • Managed client invoicing, tracking of AP and AR, and evaluation of expense reports. -
Support AnalystCrescent Systems May 2006 - Jul 2007• Trained more than 100 new and existing clients on software, created program manuals and custom reports• Increased sales of POS, Loyalty Rewards, and Tee Time Reservation programs by 50% in 3 months• Provided 24-7 technical support for clients in the United States and surrounding territories• Oversaw the development, beta testing, and distribution of new and existing applications• Integrated programs with third party software (GolfSwitch, Cypress Golf Solutions, eRange)
Collin Williams Skills
Collin Williams Education Details
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Gies College Of Business - University Of Illinois Urbana-ChampaignFinance -
Depaul UniversityGeneral
Frequently Asked Questions about Collin Williams
What company does Collin Williams work for?
Collin Williams works for Essendant
What is Collin Williams's role at the current company?
Collin Williams's current role is Marketing Automation Manager.
What is Collin Williams's email address?
Collin Williams's email address is cg****@****ast.net
What is Collin Williams's direct phone number?
Collin Williams's direct phone number is +184739*****
What schools did Collin Williams attend?
Collin Williams attended Gies College Of Business - University Of Illinois Urbana-Champaign, Depaul University.
What skills is Collin Williams known for?
Collin Williams has skills like Management, Payroll, Human Resources, Accounts Receivable, Accounts Payable, Marketing, Email Marketing, Microsoft Excel, Employee Benefits, Microsoft Office, Recruiting, Project Management.
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