Bob Collopy is a Empowering Engineers and Program Managers to Design, Develop and Deploy Rugged Embedded Systems. | Reduced Risks | Shorter Lead Times | Higher Quality at Atrenne Computing Solutions, LLC.. Colleagues describe them as "When I was at Mercury Systems, I was a customer of Bob’s while he was at PennWell and later as a competitor when he was at Abaco. The first thing about Bob is that he is friendly, understanding and connects very well with people. He listens, takes time to think things through and provides creative solutions. He always has his customer in mind. Bob excels at demand generation – from designing a strategy to developing and implementing tactics that drive results. It can be very difficult to stand out from the marketing noise but Bob is creative. He finds new methods to get in front of a target audience and deliver very effective value propositions. Probably the most unique thing about Bob is his background. He has done Sales. He has done Marketing. Many companies suffer from a divide between marketing and sales. Bob understands both sides and finds the common ground that aligns these teams. Lastly, let’s talk metrics. Often in marketing, it can be difficult to figure out how to measure and show results. But marketing is investing company money – and needs to show a ROI. Bob is disciplined in metrics and the systems needed to measure and show results. I enjoyed working with Bob and hope I get to do so again! " and "I have worked with Bob Collopy for several years as a competitor, then as a media partner. Bob is a great person to work with and highly knowledgeable in marketing as well as the advertising industry. He is a dedicated person, hard worker, and truly good person. He is great at building relationships with clients and well-respected within any organization. Bob is also a highly skilled, strategic marketing planner. I highly recommend Bob for any marketing, product marketing, or media executive position."