Colleen Rollins Email & Phone Number

• Drive digital and traditional B2B to DTC integrated creative marketing campaigns from concept to execution and work across all media, including web, print, paid and organic social, events, packaging, and email.• Operate from a holistic perspective, overseeing and providing creative direction to designers, photographers, freelancers, and editors across all brands with hundreds of existing products and 50+ new product launches annually. • Review creative briefs, make recommendations to ensure they meet overall business goals and set up a creative team for success. • Cross-collaborate with key stakeholders in product marketing, e-commerce, sales, and engineering teams to understand key product features and effectively translate that knowledge to target audiences through creative initiatives. • Develop buildouts for in-store windows and annual B2B furniture tradeshow from the look and feel to environmental graphics to branded marketing materials. • Oversee product and lifestyle photoshoots, including providing art direction to photographers, managing budgets, and keeping abreast of emerging capabilities, technologies, and trends.

Los Angeles, California, United States

Classic Home is a B2B home furnishings brand that leverages compelling photography and thoughtful design to showcase its products effectively. I managed the marketing department’s in-house creative team. Together, we photographed 1100+ new products and 50+ lifestyle images and produced 12 catalogs annually. We were also responsible for marketing collateral, print and digital advertisements, trade show materials, and website assets.Highlighted responsibilities and achievements:• Managed, mentored, and inspired graphic designers, copywriters, photographers, photo editors, and freelancers• Collaborated with stakeholders to ensure design and photo content is on strategy and meets deadlines• Lead onsite art direction, including pre- and post-production photography, styling, set design, and editing• Identified challenges, established process improvements, gave strategic direction, and implemented best practices• Developed UI, look and feel, content, and branding for e-commerce website launch• Created allocation, timelines, and workflows, and hired freelancers to ensure projects ran smoothly

Los Angeles Metropolitan Area

As the Creative Director of this online, retail home goods business, my job was to launch and grow the brand from the ground up, including identity, look and feel, and guidelines for marketing, social media, website, and packaging.Highlighted responsibilities and achievements:• Directed and styled lifestyle photography and videos and edited product photography for 60 SKUs• Created look and feel for the website and managed upgrade to Shopify• Improved e-commerce website resulting in a 138% increase in sales through branding, UX/UI, and imagery

Greater Los Angeles Area

As a consultant, I developed branding, marketing solutions, educational outreach materials, and digital designs for small businesses, marketing, advertising, and PR agencies, performance arts nonprofits, and music venues and acts.CLIENTS: Minnesota Orchestra, Shutterfly, Strausberg Group Advertising, Wicked + Advertising, Fastpay, New Jersey Symphony Orchestra, The Dakota Jazz Club, Hot Dish Advertising, St. Mary’s University, and EMC Publishing

Greater Minneapolis-St. Paul Area

3M is an international company that produces more than 60K products per year. I worked with account managers, design, and UX teams to produce innovative creative solutions within the company.Highlighted responsibilities and achievements:• Improved website UI, wireframes, and high-fidelity designs based on findings from user testing• Built PowerPoint presentations, infographics, social media gifs, brochures, print/digital banners, and emails • Helped create international brand guidelines for distribution across 3M

Greater Minneapolis-St. Paul Area

As part of the design team, I created 4-6 book covers and the accompanying interior layouts biannually for teachers, children, and teens based on editorial input, extensive market analysis, style of book, and audience.Highlighted responsibilities and achievements:• Partnered with Creative Director to select illustrators and provide art direction for storyboards• Redesigned monthly email newsletter, successfully increasing consumer engagement • Created marketing posters, direct mail, and website landing pages for a variety of products

Greater Minneapolis-St. Paul Area

As a graphic designer, I created marketing campaigns for events across multiple platforms, including brochures, postcards, digital and outdoor signage, and the website.Highlighted responsibilities and achievements:• Designed, built, and maintained Minnesota Orchestra’s website• Shot in-concert and backstage photography for social media • Created emails, posters, ads, direct mail, event signage, educational materials, etc.