I love working with people and showing them how together we can use creative, persuasive communications and content (especially language!) to solve all kinds of business and human problems.That’s why I can go from writing a compelling 125-character social post in minutes, to leading the successful delivery of a 250,000-word travel website in seven weeks. And scale up from creating a local radio ad or advertorial to rolling out a multi-channel brand promotion across 40 countries. Along the way I apply the same rigour to clearly briefing and guiding junior creatives as I do to passionately presenting campaign creative to global CMOs and CEOs.Seeking the creative and persuasive in everything sees me distilling human truths and insights from often complex research and industry material. In turn these inform powerful, engaging creative content and communications, underpinned by the attention to detail and nuance I apply to every piece of work I oversee and deliver.